Franchise Deep Dive: Monster Tree’s Franchise Costs, Fees, Profit and Data

LAST UPDATED: 1/2024

FRANCHISE WEBSITE: https://www.monstertreeservice.com/franchise/

NUMBER OF LOCATIONS: 230+

REPORTED COST TO GET IN: $399,035 to $535,608

REPORTED ROI (Item 19): $581,836 (average annual revenue for reporting location open 12 to 23 months)

Monster Tree Service is a tree services franchise that provides year-round tree removal, pruning, land clearing, stump grinding and other tree care services to residential and commercial customers. 

How Many Monster Tree Locations Are There?

Monster Tree Service began as a small tree service company in 2008, providing arboricultural care to Pennsylvania, Delaware and New Jersey. With an entrepreneurial spirit since childhood, founder Josh Skolnick started a successful landscaping business while still in high school. He saw the potential in tree care when many of his clients began requesting help with this type of work, committed to promoting the growth of healthy trees and giving homeowners unparalleled service that took care of their yards and homes. This focus allowed the Monster Tree company to quickly pick up steam in the local area.

Monster Tree began franchising in 2013 and has since grown to over 230 locations across the country. Today, the brand is part of the Authority Brands family, a Maryland-based parent company that owns several leading home service companies with over 1,900 locations throughout the United States and the world. The brand was recently ranked No. 129 on Entrepreneur’s Franchise 500 list. 

What is the Monster Tree Business Model?

The Monster Tree franchise is built around a home-based business model in which franchisees offer year-round tree services, including tree pruning, tree removal, stump grinding, shrub maintenance, emergency services, and plant health care as a recurring revenue service offered to maintain the health of trees and shrubs. Monster Tree franchise owners focus on residential work first and then grow into handling larger commercial jobs.

Although the tree care industry is made up primarily of small, single-truck operators, these independent owners/operators usually both sell the job and perform the work. Monster Tree provides franchise owners with SEO and pay-per-click systems that allow them to easily bring in leads online. The money that Monster Tree’s corporate marketing team has invested into these programs, as well as the national website, has enabled 100% of their franchisees to be on the 1st page of local tree service-related searches on Google.

How Much Can Monster Tree Franchise Owners Make?

According to historical gross sales information for franchised-owned outlets and an affiliate-owned outlet for the measurement period of January 1, 2018, to December 31, 2018 (the “Measurement Period”), Monster Tree locations that were in operation for 12 to 23 months saw an average annual revenue of $581,836 and locations that were in operation for over 36 months saw an average annual revenue of $895,234. The franchisees and affiliate-owned outlet included in this Item 19 operate franchised businesses substantially similar to the business being offered in this Disclosure Document.

According to the brand’s 2019 Item 19, reporting Monster Tree locations saw an EBITDA of $674,501 or 25% of revenue. 

How Much Does it Cost to Open a Monster Tree?

The total investment necessary to purchase a single Monster Tree territory ranges from $399,035 to $535,608. The brand also offers significant discounts for multiple territories purchased at the same time.

Minimum Requirements: $150,000 in Liquid Capital and a Net Worth of $500,000.

What is the Franchise Fee for Monster Tree?

The initial franchise fee for a single territory is $49,500. It includes an exclusive, protected territory of at least 200,000 in population.

Who is the Leadership of Monster Tree?

• Josh Skolnick - Founder 
• Craig Donaldson - Chief Executive Officer of Authority Brands
• Brian Balconi - Chief Legal Officer of Authority Brands
• Heather McLeod - Chief Growth Officer
• Silpa Velaga - Chief Financial Officer
• Ali Tafreshi - Chief Information Officer
• Elliot Rosenbaum - Chief of Staff
• Jordan Wilson - Senior Vice President, Franchise Development

What Helpful Articles Can I Read to Learn More About Monster Tree?

• Start a Monster Tree Service Franchise, 2023 Costs & Fees
• Start a Monster Tree Service Franchise in 2022 - Entrepreneur
• Monster Tree Service Franchise Review (2021) - Vetted Biz

Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our Power Rankings to read more on brands making moves. 

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Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit www.1851growthclub.com and start your journey.

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