Franchisor Stories

Franchise Deep Dive: Pinkberry Franchise Costs, Fees, Profit and Data
After growing a cult following in the early 2000s, this Los Angeles-based frozen yogurt franchise began rapidly growing in the U.S. and abroad.

Franchisor Stories

After growing a cult following in the early 2000s, this Los Angeles-based frozen yogurt franchise began rapidly growing in the U.S. and abroad.

Pinkberry is a frozen yogurt and dessert franchise. It offers a range of frozen yogurt flavors, including their signature original flavor, as well as various seasonal and rotating options. Customers can customize their frozen yogurt with a selection of toppings and sauces. The franchise emphasizes the use of fresh and natural ingredients.
Pinkberry was founded by Shelly Hwang and Young Lee in West Hollywood, California. The idea for Pinkberry was inspired by frozen yogurt that Lee and Hwang tasted in South Korea. They aimed to bring a similar concept to the United States, but with a focus on using high-quality, natural ingredients. The store quickly gained popularity for its distinctive tangy frozen yogurt and fresh, modern store designs. Pinkberry quickly garnered a dedicated fan base in Los Angeles, driven in part by word of mouth and celebrity endorsements. Just a year later in 2006, Pinkberry rapidly began franchising its stores.
The franchise continued to grow throughout the late 2000s and early 2010s, opening stores across the United States and internationally, including the Middle East, Asia, Europe and South America. Over the years, Pinkberry introduced new frozen yogurt flavors and seasonal offerings, in addition to its signature original flavor.
In 2015, Pinkberry was acquired by Kahala Brands, a franchise-focused restaurant company that already owned Cold Stone Creamery, Baja Fresh and Planet Smoothie. Under Kahala Brands' ownership, Pinkberry continued to expand its footprint. Today, there are over 300 locations around the world. However, in 2022, it was reported that Pinkberry was closing locations amid declining popularity.
Pinkberry's business model is based on the concept of offering high-quality frozen yogurt and a customizable dessert experience to its customers. Here are the key elements of the Pinkberry business model:
"All of our operational excellence is about working toward one goal: making sure each Pinkberry guest has an unforgettably positive experience,” the brand wrote on its franchise development website. “Each staff member is trained on what it takes to make that happen, from a friendly greeting to serving up each cup of delicious, tart frozen yogurt with two hands and a smile.”
The franchise also places a strong emphasis on training and an easy-to-follow system, regardless of franchisees’ prior experience. Pinkberry offers comprehensive training to franchisees to ensure they have the necessary knowledge and skills to operate a successful Pinkberry store. This training includes industry expertise from the Pinkberry corporate team and trainers from Kahala Brands. The training program involves spending time at Kahala headquarters in Scottsdale, Arizona, and 80 hours of practical training in a designated training store. This training covers all aspects of Pinkberry operations, including marketing, management and development support.
Recent earnings for Pinkberry franchise owners are not publicly available. However, in 2018, the average gross sales for all Pinkberry stores was $449,597.
The investment range to open a Pinkberry is $295K to $508K, according to Entrepreneur.
Additionally, there is a minimum liquidity requirement of $125K and a minimum net worth requirement of $250K.
The Pinkberry Royalty Fee is 6% of gross sales. The Pinkberry advertising fee ranges from 2% to 4% of gross sales. It is recommended, not required, that an additional 2% of gross sales are used for local advertisement.
The franchise fee is $35K.
Disclaimer: This content is for informational purposes only. You should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction. All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the email constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.
Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.
