1851

LAST UPDATED: September 2024FRANCHISE WEBSITE:&nbsp;<a href="https://thevitaminshoppefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-the-vitamin-shoppes-franchise-costs-fees-profit-and-data-2722969" target="_blank" rel="nofollow">https://thevitaminshoppefranchise.com/</a>&nbsp;NUMBER OF LOCATIONS:&nbsp; 700+REPORTED COST TO GET IN: $492,899 - $944,900AVERAGE ANNUAL GROSS SALES: $2,053,043 (top performers)<a href="https://thevitaminshoppefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-the-vitamin-shoppes-franchise-costs-fees-profit-and-data-2722969" target="_blank" rel="nofollow">The Vitamin Shoppe</a> is a health-focused retailer that offers an assortment of vitamins, minerals, supplements, herbs, cannabidiol (CBD), homeopathic remedies and sports nutrition from over 700 brands, as well as its own brands. A subsidiary of Franchise Group, the franchise is based in Secaucus, New Jersey.&nbsp;Notably, it wasn’t until 2021 after 44 years in business that The Vitamin Shoppe&nbsp;<a href="https://www.franchisetimes.com/franchise_news/after-44-years-the-vitamin-shoppe-launches-franchising-model/article_e52a2d1c-d061-11eb-b9c3-cb483b4b69cc.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-the-vitamin-shoppes-franchise-costs-fees-profit-and-data-2722969" target="_blank" rel="nofollow">introduced its franchise model</a>.“This new franchise strategy builds on our mission of supporting health and wellness for all,”&nbsp;former CEO Sharon Leite said at the time. “It allows us to reach more customers while partnering with highly motivated entrepreneurs who share our deep interest in the well-being of our communities. We are offering a proven and profitable business model in an expanding consumer sector with a strong runway for growth.”Leite noted that the timing of the launch coincided with COVID-19 pandemic and the growing consumer interest in physical, mental and emotional well-being.&nbsp;<h3>How Many The Vitamin Shoppe Locations Are There?</h3>Today, The Vitamin Shoppe has over 700 stores around the United States. In February 2023, the company announced the opening of its&nbsp;<a href="https://www.retaildive.com/news/the-vitamin-shoppe-opens-first-franchise-location/642164/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-the-vitamin-shoppes-franchise-costs-fees-profit-and-data-2722969" target="_blank" rel="nofollow">first franchise location</a> in Valparaiso, Indiana. At the time, The Vitamin Shoppe revealed it had signed 58 franchise territories to 15 franchise partners and plans to open a dozen or more locations throughout the year.&nbsp;<h3>What Is The Vitamin Shoppe’s Business Model?&nbsp;</h3>Per The Vitamin Shoppe’s&nbsp;<a href="https://thevitaminshoppefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-the-vitamin-shoppes-franchise-costs-fees-profit-and-data-2722969" target="_blank" rel="nofollow">franchise development</a> page, it says it is the first fully omnichannel franchisor in the specialty retail segment. This means that franchisees can earn commission from in-store purchases, two-hour pickup, website sales shipped to their territory and auto-delivery subscriptions initiated in store.&nbsp;The six key pillars of the brand’s operating model include:&nbsp;A strategic real estate partner: The brand will be a strategic partner in making data-informed decisions to find franchisees the best spot in a city for foot and drive-by traffic.A simplified merchandising approach:&nbsp;Stores will be outfitted with the company’s latest brand* and design standards. On an ongoing basis, the brand also provides custom digital planograms&nbsp; to streamline shelf stocking.&nbsp;Foot traffic and loyal customers:&nbsp;Localized and national marketing campaigns communicate and reinforce brand pillars of quality, innovation, and expertise to drive traffic to individual stores and facilitate customer loyalty. The brand analyzes customer behavior, tracks ahead of industry trends and establishes strategic brand partnerships.&nbsp;Systematic inventory replenishment: The Vitamin Shoppe has a systematic approach to inventory management that will keep each store automatically stocked — no manual reordering required.Strong supply chain and buying power:&nbsp;Franchisees benefit from strong supply chain relationships and bulk-buying power established through a network of more than 700 stores. Two fulfillment warehouses are optimized for speed and cost savings, which are passed along to franchisees.&nbsp;Training tools and expert mentors:&nbsp;Through comprehensive pre-opening and ongoing training, franchisees will learn and grow alongside a team of experts who have been in the industry for decades.&nbsp;<h3>How Much Can The Vitamin Shoppe Franchise Owners Make?</h3>The top stores’ average revenue for The Vitamin Shoppe is currently $2,053,043.&nbsp;<h3>How Much Does It Cost to Open The Vitamin Shoppe?</h3>The&nbsp;<a href="https://frannet.com/franchise-directory/the-vitamin-shoppe/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-the-vitamin-shoppes-franchise-costs-fees-profit-and-data-2722969#:~:text=To%20buy%20a%20franchise%20with,a%20franchise%20fee%20of%20%2439900." target="_blank" rel="nofollow">total cost</a> to open The Vitamin Shoppe ranges from $492,899 to $944,900. There is also a minimum financial requirement of $200,000 liquidity and $750,000 net worth.&nbsp;<h3>What Is the Franchise Fee for The Vitamin Shoppe?</h3>The initial franchise fee for The Vitamin Shoppe is $39,900.<h3>Who Is the Leadership of The Vitamin Shoppe?</h3><ul><li><a href="https://www.linkedin.com/in/lee-wright-1653a15/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-the-vitamin-shoppes-franchise-costs-fees-profit-and-data-2722969" target="_blank" rel="nofollow">Lee Wright - Chief Executive Officer</a></li><li><a href="https://www.linkedin.com/in/muriel-gonzalez/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-the-vitamin-shoppes-franchise-costs-fees-profit-and-data-2722969" target="_blank" rel="nofollow">Muriel F. Gonzalez - President</a></li><li><a href="https://www.linkedin.com/in/andrewlaudato/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-the-vitamin-shoppes-franchise-costs-fees-profit-and-data-2722969" target="_blank" rel="nofollow">Andy Laudato - Chief Operating Officer</a></li><li><a href="https://www.linkedin.com/in/jeffvanorden-cpa/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-the-vitamin-shoppes-franchise-costs-fees-profit-and-data-2722969" target="_blank" rel="nofollow">Jeff Van Orden - Chief Financial Officer</a></li><li><a href="https://www.linkedin.com/in/teresaorth/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-the-vitamin-shoppes-franchise-costs-fees-profit-and-data-2722969" target="_blank" rel="nofollow">Teresa Orth - Executive Vice President, Chief People Officer</a></li><li><a href="https://www.linkedin.com/in/neal-panza-08bbb89/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-the-vitamin-shoppes-franchise-costs-fees-profit-and-data-2722969" target="_blank" rel="nofollow">Neal Panza - Executive Vice President, Retail Sales, Operations and Services</a></li></ul><h3>What Helpful Articles Can I Read to Learn More About The Vitamin Shoppe?</h3><ul><li><a href="https://www.franchisetimes.com/franchise_news/after-44-years-the-vitamin-shoppe-launches-franchising-model/article_e52a2d1c-d061-11eb-b9c3-cb483b4b69cc.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-the-vitamin-shoppes-franchise-costs-fees-profit-and-data-2722969" target="_blank" rel="nofollow">After 44 Years, The Vitamin Shoppe Launches Franchising Model</a></li><li><a href="https://www.retaildive.com/news/the-vitamin-shoppe-opens-first-franchise-location/642164/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-the-vitamin-shoppes-franchise-costs-fees-profit-and-data-2722969" target="_blank" rel="nofollow">The Vitamin Shoppe Opens First Franchise Location</a></li><li><a href="https://www.entrepreneur.com/franchises/directory/vitamin-shoppe-the/336297?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-the-vitamin-shoppes-franchise-costs-fees-profit-and-data-2722969" target="_blank" rel="nofollow">Start a The Vitamin Shoppe in 2023</a></li><li><a href="https://frannet.com/franchise-directory/the-vitamin-shoppe/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-the-vitamin-shoppes-franchise-costs-fees-profit-and-data-2722969#:~:text=To%20buy%20a%20franchise%20with,a%20franchise%20fee%20of%20%2439900." target="_blank" rel="nofollow">FranNet -The Vitamin Shoppe Franchise</a></li><li><a href="https://thevitaminshoppefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-the-vitamin-shoppes-franchise-costs-fees-profit-and-data-2722969" target="_blank" rel="nofollow">Franchise Development Page</a></li></ul>Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.&nbsp;Check out these three 1851 brands:<h4><a href="https://1851franchise.com/mainsqueezejuiceco">Main Squeeze Juice Co.</a></h4><ul><li><a href="https://www.mainsqueezefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-the-vitamin-shoppes-franchise-costs-fees-profit-and-data-2722969" target="_blank" rel="nofollow">Franchise Development Page</a></li><li>Number of Open Locations (as of September 2024): 36</li><li>Investment Range: $385,050 - $682,750&nbsp;</li></ul><h4><a href="https://1851growthclub.com/brands/pure-green-franchise/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-the-vitamin-shoppes-franchise-costs-fees-profit-and-data-2722969" target="_blank" rel="nofollow">Pure Green</a></h4><ul><li><a href="https://www.puregreenfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-the-vitamin-shoppes-franchise-costs-fees-profit-and-data-2722969" target="_blank" rel="nofollow">Franchise Development Page</a></li><li>Number of Open Locations (as of September 2024): 37</li><li>Investment Range: $250,000 - $499,999</li></ul><h4><a href="https://1851franchise.com/chop5">CHOP5</a></h4><ul><li><a href="https://chop5.com/own-a-franchise?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-the-vitamin-shoppes-franchise-costs-fees-profit-and-data-2722969" target="_blank" rel="nofollow">Franchise Development Page</a></li><li>Number of Open Locations (as of September 2024): 3</li><li>Investment Range: $356,700 - $873,700</li></ul>Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit <a href="https://www.1851growthclub.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-the-vitamin-shoppes-franchise-costs-fees-profit-and-data-2722969" target="_blank" rel="nofollow">www.1851growthclub.com</a> and start your journey.Disclaimer: This content is for informational purposes only. You should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.&nbsp;All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the email constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.

Vitamin Shoppe Franchise | Cost, Fees, Profit Data | 1851 Franchise

1851 Franchise

Although the Vitamin Shoppe is over 44 years old, it only started offering franchise opportunities in 2021 and didn’t sign its first franchisee until 2023.

Franchise Deep Dive: The Vitamin Shoppe's Franchise Costs, Fees, Profit and Data

franchise-deep-dive-the-vitamin-shoppes-franchise-costs-fees-profit-and-data

Busy Bee Jumpers

Top 10 Reasons To Buy a Busy Bee Jumpers Franchise in 2025

top-10-reasons-to-buy-a-busy-bee-jumpers-franchise-in-2025

Home Halo

home-halo-former-athletes-frachisees-image

Why Former College Athletes Can Make Winning Home Halo Franchise Owners

former-college-athletes-home-halo-franchise

TruBlue Home Service Ally

TruBlue Featured in USA Today as Key Player in Helping Seniors Age Safely at Home

trublue-featured-in-usa-today-as-key-player-in-helping-seniors-age-safely-at-home

Right at Home

Right at Home Marks 30 Years With Continued Franchise Growth

Right at Home Marks 30 Years With Continued Franchise Growth, Tech Advancements, and Strong System Engagement in First Half of 2025

right-at-home-franchise-growth-2025

KidStrong Franchising, LLC

Unlocking Superpowers: How KidStrong Is Building the Next Generation of Confident Kids — and Thriving Franchise Owners

kidstrong-franchise-confident-kids

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Photo of Roof Scientist truck and trailer

Roof Scientist Expands Into Northern Indianapolis as Entrepreneur Dale Speckman Launches New Business in Fishers

roof-scientist-expands-into-northern-indianapolis

Image of Donald Trump pointing with red stripes in the background

August 1 Tariff Deadline Is Said to Have ‘No Extensions’: What This Could Mean for Franchises

august-1-tariff-deadline-franchise-impact

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Drone Delivery Takes Flight in QSR: The Future of Franchise Operations?

drone-delivery-takes-flight-in-qsr-the-future-of-franchise-operations

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Image of a kid growing up, developing with kidstrong, high fiving and smiling. 

How KidStrong has Become the Franchise Disrupting Child Development by Partnering with Purpose-Driven Franchise Owners 

kidstrong-franchise-opportunity-child-development

Picture of kids for franchise business Kidstrong which focuses on child development and fitness

KidStrong Is Pediatrician-Recommended for Raising Confident, Capable Kids and Families Can't Get Enough

kidstrong-child-development-program

From Franchisee to Franchisor: How Howard Picker Is Using His Experience to Drive Sustainable Growth at Floyd’s 99

howard-picker-floyds-99-barbershop-franchise-franchisor-hot-seat

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery 

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery in Overland Park, Kansas

paris-baguette-franchise-overland-park-khandelwal

Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

From Corporate Careers to Community Roots: Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

kansas-couple-opens-childrens-lighthouse-gardner-olathe

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

paris-baguette-franchise-rockaway-new-jersey-vishal-junjea

Franchise Deep Dive: The Vitamin Shoppe's Franchise Costs, Fees, Profit and Data

MORE STORIES LIKE THIS