1851

LAST UPDATED: August 24, 2023 FRANCHISE WEBSITE:<a href="https://www.hilton.com/en/corporate/development/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-tru-by-hiltons-franchise-costs-fees-profit-and-data-2723538" target="_blank" rel="nofollow">&nbsp;https://www.hilton.com/en/corporate/development/</a> NUMBER OF LOCATIONS:&nbsp;242 REPORTED COST TO GET IN:&nbsp;$12,254,825 to $19,204,116 REPORTED ROI (Item 19):&nbsp;N/A<a href="https://www.hilton.com/en/brands/tru-by-hilton/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-tru-by-hiltons-franchise-costs-fees-profit-and-data-2723538" target="_blank" rel="nofollow">Tru by Hilton</a> is a hotel brand that operates in the mid-scale lodging sector. The brand is designed to cater to younger, more modern travelers who are seeking a balance between affordability, quality and contemporary amenities. Tru by Hilton hotels are positioned as midscale accommodations and focus on providing a streamlined and consistent experience for guests.Tru by Hilton was launched in 2016 as a competitor to hotel brands like Comfort Inn and La Quinta. Tru by Hilton is one of many hotels operated by Hilton Worldwide, which also includes names such as<a href="https://1851franchise.com/franchise-deep-dive-hilton-garden-inns-franchise-costs-fees-profit-and-data-2723442#featured">&nbsp;Hilton Garden Inn</a>,<a href="https://1851franchise.com/franchise-deep-dive-hampton-by-hiltons-franchise-costs-fees-profit-and-data-2722575#most-recent-stories">&nbsp;Hampton by Hilton</a> and<a href="https://www.hilton.com/en/corporate/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-tru-by-hiltons-franchise-costs-fees-profit-and-data-2723538#embassy-suites-by-hilton" target="_blank" rel="nofollow">&nbsp;Embassy Suites by Hilton</a>.<figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=9tzBNDHiRoQ"><div class="iframely-embed"><div class="iframely-responsive"><iframe src="//cdn.iframe.ly/api/iframe?app=1&amp;api_key=fd3b6b3731f34f55ba1fe3&amp;url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3D9tzBNDHiRoQ" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></div></figure><h3>How Many Tru by Hilton Locations Are There?</h3>As of August 2023, there are a total of 242 Tru by Hilton locations spanning North America.&nbsp;&nbsp;&nbsp;<h3>What Is Tru by Hilton’s Business Model?</h3>Tru by Hilton caters to modern travelers who are looking for value and simplicity. With its contemporary designs, technology integration and affordable prices, the brand has put a focus on attracting millennial travelers. Most Tru by Hilton hotel locations offer limited food and beverage options, a social area, and strive to come off as fun and engaging. They are typically characterized by bright colors and open lobby spaces that appeal to those socializing or working.Tru by Hilton’s design has been intentionally created to be smaller, more cost-efficient and scalable, so the properties can vary in size and fit in just about any urban and suburban areas.Like other Hilton brands, Tru by Hilton maintains consistency in its offerings across different locations. Guests can expect a certain level of service and amenities regardless of which location they choose.<h3>How Much Can Tru by Hilton Franchise Owners Make?</h3>The potential earnings for Tru by Hilton owners can vary depending on factors such as location, occupancy rates and operational efficiency. You can learn more about the potential earnings of a Tru by Hilton franchise by checking Item 19 in the Franchise Disclosure Document (FDD), which you<a href="https://www.hilton.com/en/corporate/wp-content/uploads/2023/05/Franchise-Disclosure-Document-May2023-US-Tru.pdf?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-tru-by-hiltons-franchise-costs-fees-profit-and-data-2723538" target="_blank" rel="nofollow">&nbsp;can find here</a>.<h3>How Much Does It Cost to Open a Tru by Hilton?</h3>The initial investment necessary to open a newly constructed 98-room Tru by Hilton hotel is $12,254,825 to $19,204,116. This investment is broken down into the following costs:<ul><li>Franchise Application Fee: $100,000</li><li>Property Improvement Plan: $0 to $10,000</li><li>Market Study: Varies</li><li>Environmental Assessment: Varies</li><li>Real Property: Varies</li><li>Construction and Leasehold Improvements; $8,603,438 to $12,407,063</li><li>Designer and Engineering Fees: $258,103 to $1,837,500</li><li>Furniture, Fixtures and Equipment: $1,499,000 to $1,837,500</li><li>Inventory and Operating Equipment: $110,000 to $275,000</li><li>Signage: $22,500 to $75,000</li><li>Computer Hardware and Software: $43,195 to $94,625</li><li>Guest Internet Access Program: $56,600 to $87,000</li><li>Delphi Sales and Events System: $990 to $18,600</li><li>Required Pre-Opening Training: $5,000 to $17,500</li><li>ADA Consultant Fee: $2,500 to $10,000</li><li>Construction/Renovation Extension Fees: $0 to $10,000</li><li>Insurance: Varies</li><li>Organization Expense: $50,000 to $119,304</li><li>Permits and Licenses: $129,052 to $186,106</li><li>Miscellaneous Pre-Opening and Project Management Expenses: $258,103 to $372,212</li><li>Contingencies: $860,344 to $1,240,706</li><li>Additional Funds: $300,000 to $500,000</li><li>Other Required Pre-Opening Services Fees: $6,000</li></ul><h3>What Is the Franchise Fee for Tru by Hilton?</h3>The franchise fee required to open a Tru by Hilton is $100K.&nbsp;&nbsp;<h3>Who’s On Hilton Worldwide’s Leadership Team?</h3><ul><li><a href="https://www.linkedin.com/in/chrisnassetta/?utm_source=1851franchise.com&amp%3Butm_medium=article&amp%3Butm_campaign=franchise-deep-dive-hampton-by-hiltons-franchise-costs-fees-profit-and-data-2722575&utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-tru-by-hiltons-franchise-costs-fees-profit-and-data-2723538" target="_blank" rel="nofollow">Christopher Nassetta — President and CEO</a></li><li><a href="https://www.linkedin.com/in/kristin-campbell-94232b3/?utm_source=1851franchise.com&amp%3Butm_medium=article&amp%3Butm_campaign=franchise-deep-dive-hampton-by-hiltons-franchise-costs-fees-profit-and-data-2722575&utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-tru-by-hiltons-franchise-costs-fees-profit-and-data-2723538" target="_blank" rel="nofollow">Kristen Campbell — Executive Vice President, General Counsel and Chief ESG Officer</a></li><li><a href="https://www.linkedin.com/in/laura-fuentes-0412654/?utm_source=1851franchise.com&amp%3Butm_medium=article&amp%3Butm_campaign=franchise-deep-dive-hampton-by-hiltons-franchise-costs-fees-profit-and-data-2722575&utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-tru-by-hiltons-franchise-costs-fees-profit-and-data-2723538" target="_blank" rel="nofollow">Laura Fuentes — Executive Vice President and Chief Human Resources Officer</a></li><li><a href="https://www.linkedin.com/in/hughesdanny/?utm_source=1851franchise.com&amp%3Butm_medium=article&amp%3Butm_campaign=franchise-deep-dive-hampton-by-hiltons-franchise-costs-fees-profit-and-data-2722575&utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-tru-by-hiltons-franchise-costs-fees-profit-and-data-2723538" target="_blank" rel="nofollow">Danny Hughes — Executive Vice President and President, Americas</a></li><li><a href="https://www.linkedin.com/in/kevin-jacobs-16758b2/?utm_source=1851franchise.com&amp%3Butm_medium=article&amp%3Butm_campaign=franchise-deep-dive-hampton-by-hiltons-franchise-costs-fees-profit-and-data-2722575&utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-tru-by-hiltons-franchise-costs-fees-profit-and-data-2723538" target="_blank" rel="nofollow">Kevin Jacobs — Chief Financial Officer and President, Global Development</a></li><li><a href="https://www.linkedin.com/in/matt-schuyler-622448185/?utm_source=1851franchise.com&amp%3Butm_medium=article&amp%3Butm_campaign=franchise-deep-dive-hampton-by-hiltons-franchise-costs-fees-profit-and-data-2722575&utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-tru-by-hiltons-franchise-costs-fees-profit-and-data-2723538" target="_blank" rel="nofollow">Matthew Schuyler — Chief Brand and Communications Officer</a></li><li><a href="https://www.linkedin.com/in/chris-silcock-42290919/?utm_source=1851franchise.com&amp%3Butm_medium=article&amp%3Butm_campaign=franchise-deep-dive-hampton-by-hiltons-franchise-costs-fees-profit-and-data-2722575&utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-tru-by-hiltons-franchise-costs-fees-profit-and-data-2723538" target="_blank" rel="nofollow">Chris Silcock — Executive Vice President and Chief Commercial Officer</a></li><li><a href="https://www.linkedin.com/in/simonvincenthilton/?utm_source=1851franchise.com&amp%3Butm_medium=article&amp%3Butm_campaign=franchise-deep-dive-hampton-by-hiltons-franchise-costs-fees-profit-and-data-2722575&utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-tru-by-hiltons-franchise-costs-fees-profit-and-data-2723538" target="_blank" rel="nofollow">Simon Vincent — Executive Vice President &amp; President, Europe, Middle East and Africa</a></li><li><a href="https://www.linkedin.com/in/alan-watts/?utm_source=1851franchise.com&amp%3Butm_medium=article&amp%3Butm_campaign=franchise-deep-dive-hampton-by-hiltons-franchise-costs-fees-profit-and-data-2722575&utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-tru-by-hiltons-franchise-costs-fees-profit-and-data-2723538" target="_blank" rel="nofollow">Alan Watts — Executive Vice President &amp; President, Asia Pacific</a></li></ul><h3>What Helpful Articles Can I Read to Learn More About Tru by Hilton?</h3><ul><li><a href="https://www.hilton.com/en/corporate/wp-content/uploads/2023/05/Franchise-Disclosure-Document-May2023-US-Tru.pdf?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-tru-by-hiltons-franchise-costs-fees-profit-and-data-2723538" target="_blank" rel="nofollow">&nbsp;Tru By Hilton Franchise Disclosure Document</a></li><li><a href="https://www.9and10news.com/2023/06/02/we-stayed-at-tru-by-hilton-in-traverse-city-to-see-what-the-buzz-was-all-about/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-tru-by-hiltons-franchise-costs-fees-profit-and-data-2723538#google_vignette" target="_blank" rel="nofollow">We Stayed at Tru by Hilton in Traverse City To See What the Buzz Was All About</a></li><li><a href="https://hotelsmag.com/news/new-build-hilton-brand-still-finds-growth-opportunities/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-tru-by-hiltons-franchise-costs-fees-profit-and-data-2723538" target="_blank" rel="nofollow">New-Build Hilton Brand Finds New Opportunities For Growth</a></li><li><a href="https://www.bloomberg.com/news/articles/2016-01-25/hilton-says-new-tru-hotels-may-become-company-s-biggest-brand?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-deep-dive-tru-by-hiltons-franchise-costs-fees-profit-and-data-2723538" target="_blank" rel="nofollow">Hilton Says New Tru Hotels May Become Company’s Biggest Brand</a></li></ul>Disclaimer: This content is for informational purposes only. You should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction. All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the email constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content. &nbsp;

Franchise Deep Dive: Tru by Hilton's Franchise Costs, Fees, Profit and Data

1851 Franchise

Tru by Hilton was launched to compete with other midscale hotel brands and is specifically designed to appeal to the younger generations.

franchise-deep-dive-tru-by-hiltons-franchise-costs-fees-profit-and-data

Seniors Helping Seniors®

Photo of two people sitting together, holding mugs, smiling at each other

Seniors Helping Seniors® In-Home Care Services Expands to St. George, UT

seniors-helping-seniors-in-home-care-services-expands-to-st-george-ut

Mosquito Hunters

Design with Mosquito Hunters, Pest Hunters, and Humbug Holiday Lighting branded vehicle

Scaling the Rockies: Brad Goins’ Remote Success With Pest Hunters-Mosquito Hunters-Humbug Holiday Lighting in Colorado

remote-franchise-ownership-success-pest-hunters-mosquito-hunters-humbug-lighting

TWO MEN AND A TRUCK

TWO MEN AND A TRUCK® and TWO MEN AND A JUNK TRUCK® Celebrate Franchise Success at Annual Conference

two-men-and-a-truck-and-two-men-and-a-junk-truck-celebrate-franchise-success-at-annual-conference

USA Ninja Challenge

How Dale Grant Used Three Decades of Gymnastics Expertise to Build USA Ninja Challenge

how-dale-grant-used-three-decades-of-gymnastics-expertise-to-build-usa-ninja-challenge

Preservan

Preservan Celebrates First-Ever BrightPath Gathering: Lighting the Way for Community and Sustainability

preservan-celebrates-first-ever-brightpath-gathering-lighting-the-way-for-community-and-sustainability

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Yum! Brands CEO David Gibbs To Retire in 2026 After 36 Years With the Company

yum-brands-ceo-david-gibbs-to-retire-in-2026-after-36-years-with-the-company

Hooters Bankruptcy - Chapter 11 - April 2025 - 1851 Franchise

Hooters Files for Bankruptcy, Sells Restaurants to Franchisee Group

hooters-bankruptcy-chapter-11-april-2025

Fly Dance Fitness Expands With First Franchise Location in Georgia

fly-dance-fitness-franchise-expansion

&pizza - Fast-Casual Pizza Chain Begins Franchising - 1851 Franchise

&pizza Embraces Franchising To Fuel Bold New Growth Strategy

andpizza-franchising-ceo-mike-burns

CFOs See Recession as Likely in ’25; Why Now Is the Time To Water the Franchise Buyer Seeds

cfos-see-recession-as-likely-in-25-why-now-is-the-time-to-water-the-franchise-buyer-seeds

Franchise Deep Dive: Studio Pilates Franchise Costs, Fees, Profit and Data

franchise-deep-dive-studio-pilates-franchise-costs-fees-profit-and-data

Franchise Deep Dive: The UPS Store Franchise Costs, Fees, Profit, and Data

franchise-deep-dive-the-ups-store-franchise-costs-fees-profit-and-data

Lindora’s New President Discusses Franchise Growth and the Future of Health and Wellness

lindoras-new-president-discusses-franchise-growth-and-the-future-of-health-and-wellness

SoBol’s President and COO Shares Growth Journey and Franchise Vision

sobols-president-and-coo-shares-growth-journey-and-franchise-vision

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025 - 1851 Franchise

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025

paris-baguette-ranks-among-top-franchises-on-entrepreneurs-franchise-500-for-2025

Florida Franchisee Reflects on Success and Growth with Sylvan Learning

florida-franchisee-reflects-on-success-and-growth-with-sylvan-learning

The Top Quick Service Restaurant Franchises for 2025

the-top-quick-service-restaurant-franchises

Top 25 Emerging Restaurant Franchises - 1851 Franchise

Top 25 Emerging Restaurant Concepts to Consider in 2025

top-emerging-restaurant-concepts-to-consider

Military Veteran and Craft Beer Enthusiast to Bring Voodoo Brewing Co. to Toledo, Ohio

military-veteran-and-craft-beer-enthusiast-to-bring-voodoo-brewing-co-to-toledo-ohio

Franchise Deep Dive: Tru by Hilton's Franchise Costs, Fees, Profit and Data

MORE STORIES LIKE THIS