Growing a Franchise
SPONSORED
Franchisee Voices: Tim Johnson of Christian Brothers Automotive
Franchisees Tim and Cheree Johnson open their first Christian Brothers Automotive location in Rio Rancho, N.M.

Growing a Franchise
SPONSORED
Franchisees Tim and Cheree Johnson open their first Christian Brothers Automotive location in Rio Rancho, N.M.

Tim and Cheree Johnson have always played an integral part in their local community. Tim has served as a chaplain in the Dallas County Jail system, a precinct chairman and an election judge in the past while his wife, Cheree, has been teaching in the area while serving in a local ministry for marriage enrichment as a mentor for single mothers. Now, Tim and Cheree are moving to a brand new area, Rio Rancho, N.M., to open their very own Christian Brothers Automotive. Uprooting themselves will be difficult, but they intend to keep up their selfless lifestyle all while running their full-service auto repair shop.
Tell us a little bit about your background.
I’m a native Texan and I’m currently working as a region manager at Questar. I’ve been there for about 10 years, before that I worked at 3M for 16 years in sales and marketing. I’ve moved around a bit – I’ve lived in Texas, Virginia and Minnesota. My wife, Cheree, and I have been married for 35 years and we currently reside in Roanoke, Texas, but we’ll be moving out to Rio Rancho on Jan. 4 to begin working at Christian Brothers full-time. We have two sons who will be helping out with Christian Brothers eventually.
I earned my BBA in financial management and MBA in marketing from the University of North Texas. I’m active in my community; I served as a precinct chairman for three years and an election judge for two years. I served eight years as a volunteer chaplain in the Dallas County Jail system. I also served in the U.S. Army and the Texas National Guard. Now, I’m the outreach leader for the Coaches Outreach program and that’s headquartered in Dallas.
Why did you choose to become a franchisee with Christian Brothers? How did you learn about the brand?
We recently became interested in owning our own business so we looked around but were always drawn to the Christian Brothers model. We wanted to limit our risk and Christian Brothers offered the highest probability for success. The faith-based business really appealed to us, too.
What’s next for you and your business? Do you have any development/expansion plans with the brand?
We do hope to have the opportunity to expand. But, it’ll be at least a couple of years down the road. We’re eventually going to turn it into a family business, too. Our son, Caleb, is helping us with our online marketing and our daughter-in-law Caitlyn is handling our social media.
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About the Author
Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.