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Frenchies Modern Nail Care Targets Texas, Colorado, Florida, Minnesota and Georgia for Franchise Growth

With a differentiated consumer offering, robust support infrastructure and fast-growing brand recognition, Frenchies Modern Nail Care is gearing up for nationwide expansion, aiming to sell 10 new units by the end of the year.

By Luca Piacentini1851 Franchise Managing Editor
SPONSOREDUpdated 7:19PM 05/01/23

Frenchies Modern Nail Care, the nail care franchise with 24 locations across the country, has embarked on an ambitious mission to revolutionize the traditionally substandard nail salon experience once and for all. As part of this strategy, the company is set to experience significant franchise expansion, with a goal to sell 10 new units by the close of 2023. 

“We want prospects to know that this is a blue-water opportunity,” said Frenchies Co-Founder Guy Coffey. “Ninety-nine percent of this industry is made up of poor competition. It is a rare combination — there is a huge demand, but substandard operations. Our big dream is to clean up the nail care industry by making it a pleasant, safe, pampering, self-care experience, rather than one that just makes your nails look better. We want there to be a pre-Frenchies nail care industry and a post-Frenchies nail care industry, and now is the time to join the revolution.”

Specifically, Frenchies has pinpointed Texas, Colorado, Florida, Minnesota and Georgia as prime markets ripe for franchise growth. The selection of these five states stems from the success of existing Frenchies studios — six locations in Colorado, four in Texas, three in Georgia, two in Minnesota and one in Florida.

“We are looking to grow in these markets first because it gives incoming franchisees the ability to tap into existing brand recognition,” said Frenchies VP of Marketing Stacy Stout

And to see the type of local fan base the Frenchies brand has garnered in these states, prospects need look no further than the wealth of customer reviews online. 

“A truly wonderful experience,” said Hilary Lindsey, a satisfied Frenchies enthusiast, about the location in Highlands Ranch, CO. “I loved how professional, clean and community focused Frenchies is. From the beginning of my pedicure to the end, my technician was gentle and the experience was very relaxing. No nasty jetted tubs that harbor bacteria! No cheese grater heel sanders! Only gentle and earth-conscious products. No feet were harmed in the process. After years of mediocre nail shops, I’ve finally found a place where I know I can count on safety, professionalism and relax at the same time.”

Furthermore, the Frenchies team has identified demographics in these states that align with the brand's focus on beauty services. “These markets really align with our target customer,” said Frenchies Co-Founder Stephanie Coffey. “Beauty brands are really strong right now, period. They are very resilient, sustainable and Amazon-proof. That is really the key. It is all about providing an experience, and we have a very well-defined guest experience cycle. These markets have a consumer base that invest in beauty services regularly. ” 

Guests at Frenchies are treated to a luxurious, spa-like atmosphere devoid of the toxic chemical odors typical of acrylic nail services. Adhering to the "We Love Clean" philosophy, Frenchies implements strict disinfection practices and autoclave usage, and avoids bacteria-breeding jetted foot tubs, setting a new standard for nail salon hygiene.

“There are so many people who have had to put up with bad nail salon studios because they didn’t have any other option,” said Guy Coffey. “So, we are doing it the right way. Clean, natural and healthy. All polishes are free of harsh chemicals and we don’t use acrylics at all. This ensures a fresher atmosphere and eliminates the unpleasant odor often associated with nail studios. It is really a pleasure to go to the nail studio with Frenchies.” 

In addition to consumer demand, prospective Frenchies owners in these states will also be able to tap into a robust support infrastructure already in place. “There can be more collaboration, both with us at the corporate team, and with other franchisees,” said Stout. “When franchisees have other owners around them locally, they are able to team up on efforts like recruiting and marketing. That can be very helpful when you are a small business owner.”

For all incoming franchisees, the corporate team at Frenchies provides comprehensive support, from the initial territory allocation to grand opening plans, monthly marketing calendars, P&L management, recruiting, hiring, training and more.

Now, with ambitious plans to award 10 franchise units and open three new studios by the end of 2023, the Frenchies team is eager to partner with passionate and qualified franchise owners across the country. 

“If you want to be an entrepreneur, be your own boss, lead a team of young professionals and give back to the community all at the same time, this is your opportunity,” said Stephanie Coffey. “By joining Frenchies Modern Nail Care, you can participate in revolutionizing a fragmented industry by providing a one-of-a-kind experience to the communities you serve.”

The total investment necessary to open a Frenchies Modern Nail Care studio comes in between $262,444 to $447,016. For more information, visit: https://frenchiesnails.com/own-a-frenchies/

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