1851

With five stores currently operating in New York City — one of the hardest-hit areas during the COVID-19 crisis — <a href="https://puregreenfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-embracing-technology-and-delivery-is-helping-pure-green-navigate-new-consumer-behavior-2713175" target="_blank" rel="nofollow">Pure Green</a> knew at the beginning of the pandemic that it would need to act fast in order to successfully navigate the situation. The emerging health food franchise, which offers hand-crafted smoothies, cold-pressed juices and shots and acai bowls, also has additional stores under construction in Florida and Illinois. Luckily, the brand was deemed an essential business, allowing it to continue delivery and take-out operations. According to Ross Franklin, the founder and CEO of Pure Green, the first thing the brand did was prioritize safety.“As soon as the crisis hit, our first response was to figure out how to keep our team members and guests safe,” said Franklin. “That was our number one concern, so we put in place rigorous cleaning techniques and ensured that our employees were wearing masks and gloves. Then it became about how we could continue to keep our communities healthy during this crisis. We’ve been leveraging delivery platforms to continue serving customers, and that business stream has doubled. We’ve also been asking ourselves how we can give back to our communities and support first responders and hospital workers on the front lines.”As soon as new safety procedures were in place, Franklin and the Pure Green team got to work determining how to best position the business for success. One of the biggest advantages that the brand already had going for it was its commitment to technology. When asked what systems or best practices have helped Pure Green survive the COVID-19 pandemic, Franklin summed it up in one word: delivery.He continued, “We’re currently on seven different delivery platforms. We’re also about to put in place self-order kiosks. That way, if a guest isn’t comfortable coming into contact with a cashier from six feet away, they can order from one of our kiosks.”As Pure Green now prepares to reopen its dining rooms, Franklin notes that dine-in service will look different. He adds that one thing businesses — especially in the QSR segment — should be prepared for is a potential challenge of getting employees back to work.“What will be difficult for a lot of businesses is whether or not employees are going to want to come back to work,” said Franklin. “Some employees who have been furloughed could be receiving more money on unemployment, so a lot of businesses may struggle as they reopen. We’re lucky that we have loyal employees who are reaching out to see when they can come back to work. That’s what’s amazing about being a mission-driven brand — our team really believes in what we’ve set out to do.”While the COVID-19 pandemic will continue to present challenges to all those operating in the restaurant and franchising industries, Franklin is optimistic that things will level out — even though it will take a bit of time.“It will take a while for things to go back to ‘normal.’ With different cities turning back on at different times, it will happen in waves. But it isn’t going to look the same at first, and a lot of people will be hesitant and cautious,” said Franklin. “But it’s going to happen eventually.”

How Embracing Technology and Delivery Is Helping Pure Green Navigate New Consumer Behavior

1851 Franchise

Ross Franklin, founder and CEO of health food brand Pure Green, explains how the emerging franchise is getting through the COVID-19 crisis.

how-embracing-technology-and-delivery-is-helping-pure-green-navigate-new-consumer-behavior

Paris Baguette Canada

Photo of exterior of a Paris Baguette location

How Much Can I Make as a Paris Baguette Franchisee?

paris-baguette-franchise-disclosure-document-analysis

Busy Bee Jumpers

Busy Bee Jumpers: Where Proven Success Meets People-First Franchising

busy-bee-jumpers-franchise-culture-success

busy-bee-jumpers-consumer-positioning-image-kids-jumping-bounce-house

Delivering Fun With a Smile: How Busy Bee Jumpers Earns 5-Star Raves From Families Across New England

busy-bee-jumpers-party-rentals

busy-bee-jumpers-franchise-positioning-image

Bouncing Into Business: How Busy Bee Jumpers Is Building the First National Bounce House Franchise

franchise-opportunity-busy-bee-jumpers-franchise

Layne's Chicken Fingers

Photo of exterior of Layne's Chicken Fingers restaurant

Layne’s Franchisees Capitalize on First-To-Market Advantage in Chicken Finger Frenzy

laynes-franchise-first-mover-advantage

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Homebuyers Keep Buying — And That’s Good News for Home Service Franchises - 1851 Franchise

Homebuyers Keep Buying — And That’s Good News for Home Service Franchises

homebuyers-keep-buying-and-thats-good-news-for-home-service-franchises

AI Could Push Unemployment to 20% — Fueling a Surge in First-Time Franchise Buyers - 1851 Franchise

AI Could Push Unemployment to 20% — Fueling a Surge in First-Time Franchise Buyers

ai-unemployment-impact-white-collar-job-loss

How To Sell Just One Franchise: What You’ll Learn at FranCamp NJ 2025

how-to-sell-just-one-franchise-what-youll-learn-at-francamp-nj-2025

House Passes Tax Relief Package With Key Benefits for Small Businesses and Franchises

house-passes-small-business-tax-relief-bill-2025

McDonald’s To Hire 375,000 Workers as It Prepares for Major U.S. Expansion

mcdonalds-to-hire-375000-workers-as-it-prepares-for-major-us-expansion

How Car Sales Taught Buddy's Home Furnishings’ Mitchell Lee the Secrets of Franchise Development

how-car-sales-taught-buddys-home-furnishings-mitchell-lee-the-secrets-of-franchise-development

From Brows to Business: How Two Sisters Are Building M Browz, a Global PMU Franchise With Heart

from-brows-to-business-how-two-sisters-are-building-m-browz-a-global-pmu-franchise-with-heart

Keke's Breakfast Cafe Franchise Costs, Fees, Profit and Data for 2025

kekes-breakfast-cafe-franchise-opportunity

Bumble Roofing Franchise Costs, Fees, Profit and Data for 2025

bumble-roofing-franchise-deep-dive

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

The Top 20 Handyman Franchises To Invest in for 2025

top-handyman-franchises-to-invest-in

The Top 20 Cleaning Franchises to Invest in for 2025

top-cleaning-franchises-to-invest-in

Affordable Franchise Opportunities: Exploring Low-Cost Home Service Franchises Under $50K

affordable-franchise-opportunities-exploring-low-cost-home-service-franchises-under-50k

franchisee spotlight graphic with photo of Brianna and Matt Fitchett, Seniors Helping Seniors logo

Nonprofit Leaders to Bring Seniors Helping Seniors® Franchise to East Bay, California

nonprofit-leaders-to-bring-seniors-helping-seniors-franchise-to-east-bay-california

How Embracing Technology and Delivery Is Helping Pure Green Navigate New Consumer Behavior

MORE STORIES LIKE THIS