1851

With five stores currently operating in New York City — one of the hardest-hit areas during the COVID-19 crisis — <a href="https://puregreenfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-embracing-technology-and-delivery-is-helping-pure-green-navigate-new-consumer-behavior-2713175" target="_blank" rel="nofollow">Pure Green</a> knew at the beginning of the pandemic that it would need to act fast in order to successfully navigate the situation. The emerging health food franchise, which offers hand-crafted smoothies, cold-pressed juices and shots and acai bowls, also has additional stores under construction in Florida and Illinois. Luckily, the brand was deemed an essential business, allowing it to continue delivery and take-out operations. According to Ross Franklin, the founder and CEO of Pure Green, the first thing the brand did was prioritize safety.“As soon as the crisis hit, our first response was to figure out how to keep our team members and guests safe,” said Franklin. “That was our number one concern, so we put in place rigorous cleaning techniques and ensured that our employees were wearing masks and gloves. Then it became about how we could continue to keep our communities healthy during this crisis. We’ve been leveraging delivery platforms to continue serving customers, and that business stream has doubled. We’ve also been asking ourselves how we can give back to our communities and support first responders and hospital workers on the front lines.”As soon as new safety procedures were in place, Franklin and the Pure Green team got to work determining how to best position the business for success. One of the biggest advantages that the brand already had going for it was its commitment to technology. When asked what systems or best practices have helped Pure Green survive the COVID-19 pandemic, Franklin summed it up in one word: delivery.He continued, “We’re currently on seven different delivery platforms. We’re also about to put in place self-order kiosks. That way, if a guest isn’t comfortable coming into contact with a cashier from six feet away, they can order from one of our kiosks.”As Pure Green now prepares to reopen its dining rooms, Franklin notes that dine-in service will look different. He adds that one thing businesses — especially in the QSR segment — should be prepared for is a potential challenge of getting employees back to work.“What will be difficult for a lot of businesses is whether or not employees are going to want to come back to work,” said Franklin. “Some employees who have been furloughed could be receiving more money on unemployment, so a lot of businesses may struggle as they reopen. We’re lucky that we have loyal employees who are reaching out to see when they can come back to work. That’s what’s amazing about being a mission-driven brand — our team really believes in what we’ve set out to do.”While the COVID-19 pandemic will continue to present challenges to all those operating in the restaurant and franchising industries, Franklin is optimistic that things will level out — even though it will take a bit of time.“It will take a while for things to go back to ‘normal.’ With different cities turning back on at different times, it will happen in waves. But it isn’t going to look the same at first, and a lot of people will be hesitant and cautious,” said Franklin. “But it’s going to happen eventually.”

How Embracing Technology and Delivery Is Helping Pure Green Navigate New Consumer Behavior

1851 Franchise

Ross Franklin, founder and CEO of health food brand Pure Green, explains how the emerging franchise is getting through the COVID-19 crisis.

how-embracing-technology-and-delivery-is-helping-pure-green-navigate-new-consumer-behavior

SweatHouz

Science, Wellness, Growth: How SweatHouz CEO Mike Tan is Shaping the Future of Contrast Therapy Franchising

mike-tan-franchising-strategy-sweathouz

Biscuit Belly Franchising

Biscuit Belly Expands Across the Southeast U.S. With Six New Locations

biscuit-belly-expands-across-the-southeast-us-with-six-new-locations

Layne's Chicken Fingers

Photo of exterior of Layne's Chicken Fingers restaurant

Layne’s Chicken Fingers Signs Landmark 44-Restaurant Deal, Shatters Records in Monumental Third Quarter

laynes-chicken-franchise-growth-records

Children's Lighthouse

Why Children’s Lighthouse Is a Great Opportunity for Swim School Franchisees

why-childrens-lighthouse-is-a-great-opportunity-for-swim-school-franchisees

Children’s Lighthouse Closes the Third Quarter with Record Franchise Signings and New School Opening

childrenslighthouse-q3-2025-growth

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Amazon outage, AWS outage, Amazon AWS logo

The Day the Cloud Stalled: How Amazon's Outage Impacted Franchise Economy

amazon-aws-outage-franchise-impact-travel-dining-failure

Thursday 1851 Franchise Agg - NASAA’s Noncompete Push

NASAA’s Noncompete Push Puts Franchise Growth on Uncertain Ground

franchise-noncompete-nasaa-advisory-reasonableness-standard

How a Steady Economy Could Help Franchisors Plan Their Next Move

how-a-steady-economy-could-help-franchisors-plan-their-next-move

Bed Bath & Beyond - Franchise Expansion - Retail Strategy - 1851 Franchise

Bed Bath & Beyond Launches Franchise Model as Part of Comeback Strategy

bed-bath-beyond-franchise-expansion-retail-strategy

Senior Entrepreneurship - Franchising - 1851 Franchise

Senior Entrepreneurship Is Rising — And Franchising Is a Key Outlet

senior-entrepreneurship-franchising-silver-startups

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

image of mellow mushroom deep dive into financials article from 1851 franchise

Mellow Mushroom Franchise Costs, Fees, Profit and Data for 2025

mellow-mushroom-franchise-deep-dive

How goGLOW Turned Clean Beauty Into a Scalable Franchise and Why It’s Accelerating Now

goglow-clean-beauty-tanning-franchise

Shoot 360 Aims for the Topgolf Model, Using Elite Basketball Tech to Appeal to Players '7 to 70'

shoot-360-franchise-growth-tech-basketball-brad-butterworth

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

graphic image of an 1851 franchisee spotlight brayden and johnny steven of teriyaki madness

Father-and-Daughter Team Bring Teriyaki Madness to Wichita, Kansas, With Big Expansion Plans

johnny-brayden-steven-teriyaki-madness-wichita

1851 Franchisee Spotlight graphic with photo of Barb Volk and KidStrong logo

Why This Orangetheory Fitness Franchise Owner Is Developing KidStrong Franchises

kidstrong-franchise-owner-barb-volk-2025

How Embracing Technology and Delivery Is Helping Pure Green Navigate New Consumer Behavior

MORE STORIES LIKE THIS