1851

With five stores currently operating in New York City — one of the hardest-hit areas during the COVID-19 crisis — <a href="https://puregreenfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-embracing-technology-and-delivery-is-helping-pure-green-navigate-new-consumer-behavior-2713175" target="_blank" rel="nofollow">Pure Green</a> knew at the beginning of the pandemic that it would need to act fast in order to successfully navigate the situation. The emerging health food franchise, which offers hand-crafted smoothies, cold-pressed juices and shots and acai bowls, also has additional stores under construction in Florida and Illinois. Luckily, the brand was deemed an essential business, allowing it to continue delivery and take-out operations. According to Ross Franklin, the founder and CEO of Pure Green, the first thing the brand did was prioritize safety.“As soon as the crisis hit, our first response was to figure out how to keep our team members and guests safe,” said Franklin. “That was our number one concern, so we put in place rigorous cleaning techniques and ensured that our employees were wearing masks and gloves. Then it became about how we could continue to keep our communities healthy during this crisis. We’ve been leveraging delivery platforms to continue serving customers, and that business stream has doubled. We’ve also been asking ourselves how we can give back to our communities and support first responders and hospital workers on the front lines.”As soon as new safety procedures were in place, Franklin and the Pure Green team got to work determining how to best position the business for success. One of the biggest advantages that the brand already had going for it was its commitment to technology. When asked what systems or best practices have helped Pure Green survive the COVID-19 pandemic, Franklin summed it up in one word: delivery.He continued, “We’re currently on seven different delivery platforms. We’re also about to put in place self-order kiosks. That way, if a guest isn’t comfortable coming into contact with a cashier from six feet away, they can order from one of our kiosks.”As Pure Green now prepares to reopen its dining rooms, Franklin notes that dine-in service will look different. He adds that one thing businesses — especially in the QSR segment — should be prepared for is a potential challenge of getting employees back to work.“What will be difficult for a lot of businesses is whether or not employees are going to want to come back to work,” said Franklin. “Some employees who have been furloughed could be receiving more money on unemployment, so a lot of businesses may struggle as they reopen. We’re lucky that we have loyal employees who are reaching out to see when they can come back to work. That’s what’s amazing about being a mission-driven brand — our team really believes in what we’ve set out to do.”While the COVID-19 pandemic will continue to present challenges to all those operating in the restaurant and franchising industries, Franklin is optimistic that things will level out — even though it will take a bit of time.“It will take a while for things to go back to ‘normal.’ With different cities turning back on at different times, it will happen in waves. But it isn’t going to look the same at first, and a lot of people will be hesitant and cautious,” said Franklin. “But it’s going to happen eventually.”

How Embracing Technology and Delivery Is Helping Pure Green Navigate New Consumer Behavior

1851 Franchise

Ross Franklin, founder and CEO of health food brand Pure Green, explains how the emerging franchise is getting through the COVID-19 crisis.

how-embracing-technology-and-delivery-is-helping-pure-green-navigate-new-consumer-behavior

Comfort Keepers

Comfort Keepers - Midyear Press Release 2025 - 1851 Franchise

Comfort Keepers® Hits Mid-Year Stride With Strong Franchise Growth and Rising Demand for In-Home Care

comfort-keepers-franchise-midyear-momentum-2025

petbar

petbar - Garrett Dewan - Why I'm Investing - 1851 Franchise

Why Garrett Dewan Is Choosing To Reinvest in petbar

petbar-franchise-austin-garrett-dewan-multi-unit

Paris Baguette

NJBIZ: Paris Baguette Ramps Up Expansion With New Franchises, Facility and 2030 Growth Target

njbiz-paris-baguette-ramps-up-expansion-with-new-franchises-facility-and-2030-growth-target

Busy Bee Jumpers

Top 10 Reasons To Buy a Busy Bee Jumpers Franchise in 2025

top-10-reasons-to-buy-a-busy-bee-jumpers-franchise-in-2025

Home Halo

home-halo-former-athletes-frachisees-image

Why Former College Athletes Can Make Winning Home Halo Franchise Owners

former-college-athletes-home-halo-franchise

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Wendy's CEO Kirk Tanner Steps Down - Breaking News - 1851 Franchise

Wendy’s CEO Kirk Tanner Steps Down Amid Challenges, Leaving Franchisees Facing Uncertainty

wendys-ceo-transition-kirk-tanner-franchisee-uncertainty

"Come in, We're OPEN" sign against abstract background

Small Business Optimism Dips, Raising Concerns for Franchise Owners

small-business-optimism-dips-raising-concerns-for-franchise-owners

Photo of Roof Scientist truck and trailer

Roof Scientist Expands Into Northern Indianapolis as Entrepreneur Dale Speckman Launches New Business in Fishers

roof-scientist-expands-into-northern-indianapolis

Image of Donald Trump pointing with red stripes in the background

August 1 Tariff Deadline Is Said to Have ‘No Extensions’: What This Could Mean for Franchises

august-1-tariff-deadline-franchise-impact

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Unlocking Superpowers: How KidStrong Is Building the Next Generation of Confident Kids — and Thriving Franchise Owners

kidstrong-franchise-confident-kids

Image of a kid growing up, developing with kidstrong, high fiving and smiling. 

How KidStrong has Become the Franchise Disrupting Child Development by Partnering with Purpose-Driven Franchise Owners 

kidstrong-franchise-opportunity-child-development

Picture of kids for franchise business Kidstrong which focuses on child development and fitness

KidStrong Is Pediatrician-Recommended for Raising Confident, Capable Kids and Families Can't Get Enough

kidstrong-child-development-program

Bringing Robots to Main Street: How Elad Inbar’s RobotLAB Franchise Is Powering the Local AI Revolution

bringing-robots-to-main-street-how-elad-inbars-robotlab-franchise-is-powering-the-local-ai-revolution

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery 

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery in Overland Park, Kansas

paris-baguette-franchise-overland-park-khandelwal

Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

From Corporate Careers to Community Roots: Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

kansas-couple-opens-childrens-lighthouse-gardner-olathe

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

How Embracing Technology and Delivery Is Helping Pure Green Navigate New Consumer Behavior

MORE STORIES LIKE THIS