1851

When it comes to finding the factors that determine whether or not a business is going to be successful, there&rsquo;s one adage that rings true: location, location, location.

Where a business opens up its doors ultimately has the power to make or break a business, and franchising is no exception. That&rsquo;s why geography needs to play an integral role in the investment and discovery process&mdash;it&rsquo;s up to franchisees to determine how their future location will impact their potential earnings. And according to Scott Oaks, a former in-house franchise development professional with ten years of experience and current external consultant, the best way to start figuring that out is by working closely with their franchisor.

&ldquo;Part of what candidates need to be asking franchisors right off the bat is what type of demographic information they have about the territory that they&rsquo;re looking to open up in. Brands should be able to provide prospective franchisees with numbers beyond the general population&mdash;there are a lot of factors beyond that that have the potential to determine whether or not a local owner is going to be successful in a certain location,&rdquo; Oaks said.

How geography impacts the overall success of a business depends on whether or not a prospective franchisee is interested in investing with a service-based model or systems that are location specific. If they&rsquo;re looking to own a business that doesn&rsquo;t require a specific brick and mortar location, Oaks recommends that candidates understand the people that make up the area they hope to serve. Franchisees behind health care concepts, for example, would want to know the average household income for a specific area to ensure that local consumers can afford their service in addition to how many seniors reside in their market. Being armed with that information beforehand will give candidates a better idea of whether or not their concept will take off in a specific market.

Having that information on hand is also helpful for service based brands that do require a brick and mortar center. Just take <a href="http://www.k9franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-geography-plays-a-role-in-determining-a-franchisees-potential-earnings-2703145" target="_blank" rel="nofollow" target="_blank">K9 Resorts Daycare &amp; Luxury Hotel</a>. The luxury dog boarding facility thoroughly vets every potential city before even agreeing to look into real estate there.

&ldquo;We look at a market&rsquo;s demographics in great detail before ever approving a site. Deciding on a location is one of the first things that we tackle with our prospective franchisees&mdash;we want to make sure that our local owners are going into an area that can support our business model in the long run,&rdquo; said Jason Parker, co-founder and co-CEO of K9 Resorts.

Geography also plays a role in determining potential earnings for location based franchises. From restaurants to consumer facing stores, prospective franchisees need to ensure that their location is in an area where it will reach their target audience. Without direct access to those who will support the business in the long run, it&rsquo;s impossible for franchisees to bring in a profit that will support them.

&ldquo;It&rsquo;s absolutely important for franchisors to play a role in helping a franchisee choose the best possible location for their new business. Investing in a franchise isn&rsquo;t a minor investment&mdash;people are using a lot of money to make their dreams of business ownership a reality, so it&rsquo;s only natural that they want the best odds of being successful. That&rsquo;s why it&rsquo;s essential for candidates to work with brands that actively take steps to ensure that they&rsquo;re making the most of their investment,&rdquo; Parker said. &ldquo;There&rsquo;s no doubt that geography plays a major role in determining the potential earnings for a future franchisee.&rdquo;

&nbsp;

How Geography Plays a Role in Determining a Franchisee’s Potential Earnings

1851 Franchise

Where a business opens its doors has the potential to determine its odds for long-term success. That’s why prospective franchisees need to work with their brands to ensure they’re scouting out the best possible location.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

how-geography-plays-a-role-in-determining-a-franchisees-potential-earnings

Senior Care Authority

“You Are Family”: How Senior Care Authority Creates Deep, Lasting Connections

you-are-family-how-senior-care-authority-creates-deep-lasting-connections

Mosquito Hunters

Photo of Pest Hunters and Humbug Holiday Lighting teams

Mosquito Hunters Triples the Opportunity: 3-in-1 Franchise Model Fuels Growth

mosquito-hunters-three-in-one-franchise-model

Shuckin' Shack

Photo of Shuckin' Shack Oyster Bar beverages

Shuckin’ Shack Looks To Expand South Carolina Presence With Growth in Florence

shuckin-shack-franchise-florence-south-carolina

United Water Restoration Group

The Importance of Quick Response in the Water Restoration Business: How United Water Restoration Group Leads the Way

the-importance-of-quick-response-in-the-water-restoration-business-how-united-water-restoration-group-leads-the-way

Senior Care Authority Celebrates Major Wins and Welcomes Four New Franchisees in Q1 2025

senior-care-authority-celebrates-major-wins-and-welcomes-four-new-franchisees-in-q1-2025

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Franchise Face-Lifts: Why Major Restaurant Brands Are Betting Big on Remodels

franchise-face-lifts-why-major-restaurant-brands-are-betting-big-on-remodels

How New Tariffs Are Causing Price Hikes and Surcharges for U.S. Businesses and Franchises - 1851

Tariffs Prompt Price Hikes, Surcharges as Businesses (and Franchises) Brace for Rising Costs 

tariffs-prompt-price-hikes-surcharges

Pizza Hut - EYM Group - Chapter 11 Bankruptcy - 77 Pizza Hut Locations Sold - 1851 Franchise

77 Pizza Hut Locations Sold After Franchisee Bankruptcy Filing

pizza-hut-franchisee-bankruptcy-eym-group

Jersey Mike's - Blackstone - Global Growth - 1851 Franchise

Jersey Mike’s Ramps Up Global Growth Following Blackstone Acquisition

jersey-mikes-blackstone-growth

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

franchisee spotlight graphic with photo of Venetya Evans and Sylvan Learning logo

IT Leader Celebrates One Year of Sylvan Learning in Simi Valley: A Passion for Education and Technology Drives Her Mission to Help Students Succeed

it-leader-celebrates-one-year-of-sylvan-learning-in-simi-valley

Military Veteran and Craft Beer Enthusiast to Bring Voodoo Brewing Co. to Toledo, Ohio

military-veteran-and-craft-beer-enthusiast-to-bring-voodoo-brewing-co-to-toledo-ohio

Amateur Bodybuilder and Business Partner Bring Passion for Fitness to World Gym Franchise in Fulton, New York

amateur-bodybuilder-and-business-partner-bring-passion-for-fitness-to-world-gym-franchise-in-fulton-new-york

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025 - 1851 Franchise

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025

paris-baguette-ranks-among-top-franchises-on-entrepreneurs-franchise-500-for-2025

Lindora’s New President Discusses Franchise Growth and the Future of Health and Wellness

lindoras-new-president-discusses-franchise-growth-and-the-future-of-health-and-wellness

How Geography Plays a Role in Determining a Franchisee’s Potential Earnings

MORE STORIES LIKE THIS