1851

When it comes to finding the factors that determine whether or not a business is going to be successful, there&rsquo;s one adage that rings true: location, location, location.

Where a business opens up its doors ultimately has the power to make or break a business, and franchising is no exception. That&rsquo;s why geography needs to play an integral role in the investment and discovery process&mdash;it&rsquo;s up to franchisees to determine how their future location will impact their potential earnings. And according to Scott Oaks, a former in-house franchise development professional with ten years of experience and current external consultant, the best way to start figuring that out is by working closely with their franchisor.

&ldquo;Part of what candidates need to be asking franchisors right off the bat is what type of demographic information they have about the territory that they&rsquo;re looking to open up in. Brands should be able to provide prospective franchisees with numbers beyond the general population&mdash;there are a lot of factors beyond that that have the potential to determine whether or not a local owner is going to be successful in a certain location,&rdquo; Oaks said.

How geography impacts the overall success of a business depends on whether or not a prospective franchisee is interested in investing with a service-based model or systems that are location specific. If they&rsquo;re looking to own a business that doesn&rsquo;t require a specific brick and mortar location, Oaks recommends that candidates understand the people that make up the area they hope to serve. Franchisees behind health care concepts, for example, would want to know the average household income for a specific area to ensure that local consumers can afford their service in addition to how many seniors reside in their market. Being armed with that information beforehand will give candidates a better idea of whether or not their concept will take off in a specific market.

Having that information on hand is also helpful for service based brands that do require a brick and mortar center. Just take <a href="http://www.k9franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-geography-plays-a-role-in-determining-a-franchisees-potential-earnings-2703145" target="_blank" rel="nofollow" target="_blank">K9 Resorts Daycare &amp; Luxury Hotel</a>. The luxury dog boarding facility thoroughly vets every potential city before even agreeing to look into real estate there.

&ldquo;We look at a market&rsquo;s demographics in great detail before ever approving a site. Deciding on a location is one of the first things that we tackle with our prospective franchisees&mdash;we want to make sure that our local owners are going into an area that can support our business model in the long run,&rdquo; said Jason Parker, co-founder and co-CEO of K9 Resorts.

Geography also plays a role in determining potential earnings for location based franchises. From restaurants to consumer facing stores, prospective franchisees need to ensure that their location is in an area where it will reach their target audience. Without direct access to those who will support the business in the long run, it&rsquo;s impossible for franchisees to bring in a profit that will support them.

&ldquo;It&rsquo;s absolutely important for franchisors to play a role in helping a franchisee choose the best possible location for their new business. Investing in a franchise isn&rsquo;t a minor investment&mdash;people are using a lot of money to make their dreams of business ownership a reality, so it&rsquo;s only natural that they want the best odds of being successful. That&rsquo;s why it&rsquo;s essential for candidates to work with brands that actively take steps to ensure that they&rsquo;re making the most of their investment,&rdquo; Parker said. &ldquo;There&rsquo;s no doubt that geography plays a major role in determining the potential earnings for a future franchisee.&rdquo;

&nbsp;

How Geography Plays a Role in Determining a Franchisee’s Potential Earnings

1851 Franchise

Where a business opens its doors has the potential to determine its odds for long-term success. That’s why prospective franchisees need to work with their brands to ensure they’re scouting out the best possible location.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

how-geography-plays-a-role-in-determining-a-franchisees-potential-earnings

Caring Transitions

Celebrating National Women’s Entrepreneurship Day by Honoring the Women of Caring Transitions

celebrating-national-womens-entrepreneurship-day-by-honoring-the-women-of-caring-transitions

Minuteman Press International

Minuteman Press franchise owners Shane, Carlene, and Steve Brunk, Treasure Coast, FL.

Minuteman Press Franchise Owners Across Florida Build Momentum

minuteman-press-franchise-owners-across-florida-build-momentum

Express Employment Professionals

Express Employment Professionals franchise, people talking in a lobby

Express Employment Eyes Palm Springs as a Hot Market for Franchise Growth

express-employment-palm-springs-coachella-expansion-franchise

Mellow Mushroom

image of mellow mushroom FSR Magazine’s NextGen 25 List of Rising Restaurants To Watch Beyond 2025

Mellow Mushroom Lands on FSR Magazine’s NextGen 25 List of Rising Restaurants To Watch Beyond 2025

mellow-mushroom-fsr-nextgen-25-rising-restaurants-2025

Beansquad

BeanSquad Franchise - What BeanSquad Did for This Amazon DSP Owner’s Books and Bottom Line

What BeanSquad Did for This Amazon DSP Owner’s Books and Bottom Line

beansquad-amazon-dsp-bookkkeeping

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Jobseekers Are Flocking to “Unglamorous” Jobs — And Home Service Franchises Could Benefit

Jobseekers Are Flocking to “Unglamorous” Jobs — And Home Service Franchises Could Be Poised To Benefit

jobseekers-shift-boosts-home-service-franchises

The future of recovery studios, health and wellness franchise

The Future of Recovery Studios: Why Wellness Franchises Are the Next Fitness Boom

the-wellness-boom-recovery-franchises-future-fitness

Design with government building & "Open for Business" sign against American flag backdrop

Government Reopens After 43-Day Shutdown, Bringing Relief to Small Businesses and Franchises

government-shutdown-ends-franchise-impact

As Starbucks and Dunkin’ Navigate a Changing Market, New Coffee Players Keep Gaining Ground

starbucks-dunkin-franchise-coffee-market-trends

Paris Baguette Welcomes Zac Sulma as New Chief Operating Officer

new-coo-zac-sulma

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

image of stephen westerman and matthew westerman, owners Fort Walton Beach Two men and a junk truck

Twin Brothers Move From Managers to Owners with New TWO MEN AND A JUNK TRUCK Franchise on the Gulf Coast

twin-brothers-two-men-and-a-junk-truck-fort-walton-beach

image of michael panos and michel panos, owners of mellow mushroom in Atlanta

The Panos Family’s Role in Preserving Mellow Mushroom’s Character — and Expanding in Atlanta

mellow-mushroom-franchise-panos-restaurant-group-metro-atlanta

1851 Franchisee Spotlight graphic with photo of Eli Cohen, Layne's Chicken Fingers logo

C5 Restaurants Grows its Texas Footprint with 40 Layne’s Chicken Fingers Locations Planned Statewide

eli-cohen-laynes-chicken-fingers-texas

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

Photo of group of dogs standing together in day care facility

Top Pet Boarding and Day Care Franchise Opportunities for 2025

top-pet-boarding-daycare-franchises

AI-related job cuts, October U.S. job cuts, American job cut record

AI-Fueled Layoffs Reshape the U.S. Job Market — And Highlight Franchising’s Resilience

How Geography Plays a Role in Determining a Franchisee’s Potential Earnings

MORE STORIES LIKE THIS