1851

When it comes to finding the factors that determine whether or not a business is going to be successful, there&rsquo;s one adage that rings true: location, location, location.

Where a business opens up its doors ultimately has the power to make or break a business, and franchising is no exception. That&rsquo;s why geography needs to play an integral role in the investment and discovery process&mdash;it&rsquo;s up to franchisees to determine how their future location will impact their potential earnings. And according to Scott Oaks, a former in-house franchise development professional with ten years of experience and current external consultant, the best way to start figuring that out is by working closely with their franchisor.

&ldquo;Part of what candidates need to be asking franchisors right off the bat is what type of demographic information they have about the territory that they&rsquo;re looking to open up in. Brands should be able to provide prospective franchisees with numbers beyond the general population&mdash;there are a lot of factors beyond that that have the potential to determine whether or not a local owner is going to be successful in a certain location,&rdquo; Oaks said.

How geography impacts the overall success of a business depends on whether or not a prospective franchisee is interested in investing with a service-based model or systems that are location specific. If they&rsquo;re looking to own a business that doesn&rsquo;t require a specific brick and mortar location, Oaks recommends that candidates understand the people that make up the area they hope to serve. Franchisees behind health care concepts, for example, would want to know the average household income for a specific area to ensure that local consumers can afford their service in addition to how many seniors reside in their market. Being armed with that information beforehand will give candidates a better idea of whether or not their concept will take off in a specific market.

Having that information on hand is also helpful for service based brands that do require a brick and mortar center. Just take <a href="http://www.k9franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-geography-plays-a-role-in-determining-a-franchisees-potential-earnings-2703145" target="_blank" rel="nofollow" target="_blank">K9 Resorts Daycare &amp; Luxury Hotel</a>. The luxury dog boarding facility thoroughly vets every potential city before even agreeing to look into real estate there.

&ldquo;We look at a market&rsquo;s demographics in great detail before ever approving a site. Deciding on a location is one of the first things that we tackle with our prospective franchisees&mdash;we want to make sure that our local owners are going into an area that can support our business model in the long run,&rdquo; said Jason Parker, co-founder and co-CEO of K9 Resorts.

Geography also plays a role in determining potential earnings for location based franchises. From restaurants to consumer facing stores, prospective franchisees need to ensure that their location is in an area where it will reach their target audience. Without direct access to those who will support the business in the long run, it&rsquo;s impossible for franchisees to bring in a profit that will support them.

&ldquo;It&rsquo;s absolutely important for franchisors to play a role in helping a franchisee choose the best possible location for their new business. Investing in a franchise isn&rsquo;t a minor investment&mdash;people are using a lot of money to make their dreams of business ownership a reality, so it&rsquo;s only natural that they want the best odds of being successful. That&rsquo;s why it&rsquo;s essential for candidates to work with brands that actively take steps to ensure that they&rsquo;re making the most of their investment,&rdquo; Parker said. &ldquo;There&rsquo;s no doubt that geography plays a major role in determining the potential earnings for a future franchisee.&rdquo;

&nbsp;

How Geography Plays a Role in Determining a Franchisee’s Potential Earnings

1851 Franchise

Where a business opens its doors has the potential to determine its odds for long-term success. That’s why prospective franchisees need to work with their brands to ensure they’re scouting out the best possible location.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

how-geography-plays-a-role-in-determining-a-franchisees-potential-earnings

Onigilly Japanese Kitchen

Unlocking the Potential: How Much Can You Earn as an Onigilly Franchisee?

unlocking-the-potential-how-much-can-you-earn-as-an-onigilly-franchisee

Filta Environmental Kitchen Solutions

DeWitts Ignite New Chapter for Filta Environmental Kitchen Solutions in Reno 

Grease, Grit, and Growth: DeWitts Ignite New Chapter for Filta Environmental Kitchen Solutions in Reno, Nevada

grease-grit-and-growth-dewitts-ignite-new-chapter-for-filta-environmental-kitchen-solutions-in-reno-nevada

Layne's Chicken Fingers

Layne's Chicken Fingers-50 Unit-Wendy's-Franchisee-June-2025

Why This 50 Unit Wendy’s Franchisee Is Betting on Layne’s for His Next Big Move

wendys-franchisee-expands-with-laynes-chicken-fingers-texas

CapitalSpring

CapitalSpring’s Jim Balis Talks Growth, ROI and the Future of Fast Casual on “Rock My Restaurant”

capitalsprings-jim-balis-talks-growth-roi-and-the-future-of-fast-casual-on-rock-my-restaurant

Children's Lighthouse

Children’s Lighthouse Ramps Up Growth in First Half of 2025 With Strategic Expansions, Franchise Signings, and New Headquarters

childrens-lighthouse-ramps-up-growth-in-first-half-of-2025-with-strategic-expansions-franchise-signings-and-new-headquarters

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Drone Delivery Takes Flight in QSR: The Future of Franchise Operations?

drone-delivery-takes-flight-in-qsr-the-future-of-franchise-operations

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

paris-baguette-franchise-rockaway-new-jersey-vishal-junjea

How This Franchise Consultant Turned a Love for Dogs Into a Business with Dog Training Elite

How This Franchise Consultant Turned a Lifelong Love for Dogs Into a Growing Business with Dog Training Elite

how-this-franchise-consultant-turned-a-lifelong-love-for-dogs-into-a-growing-business-with-dog-training-elite

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

Franchisee spotlight graphic with photos of Danielle Rosemond & Usman Khan & TruBlue logo

Family Members of Local Physicians Bring TruBlue Franchise to North Central Nassau, Long Island: A Health Care-Inspired Approach to Aging in Place

family-brings-trublue-franchise-to-north-central-nassau

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

Top 25 Franchise Marketing Leaders: Kelsey McManemin — Vice President of Marketing, HTeaO

top-25-franchise-marketing-leaders-kelsey-mcmanemin-vice-president-of-marketing-hteao

How Geography Plays a Role in Determining a Franchisee’s Potential Earnings

MORE STORIES LIKE THIS