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How Much Does It Cost To Open an Orangetheory Franchise?

Want to join the booming boutique fitness market? Orangetheory makes a great opportunity for those willing to invest significant time and money.

By Victoria CampisiStaff Writer
5:17PM 02/26/24

Orangetheory Fitness has become a global phenomenon, revolutionizing the fitness industry with its science-backed, technology-tracked and coach-inspired group workout.

The franchise prides itself on a concept that combines fitness and technology. The business model is designed around small studios catering to large groups. With over 1,500 franchises awarded in 27 countries, it has proven to be a success. So much so that development opportunities for new franchisees are quite limited. Due to rapid growth and high demand from existing franchise owners, less than 0.1% of inquiries in 2023 had the chance to franchise. 

If you're part of the small percentage of franchisees that get to join Orangetheory family, it's essential to understand the costs involved in becoming a part of the fitness brand. Here’s a look into what to expect. 

Franchisee Requirements

Because of such high demand, Orangetheory is selective about its franchise partners, seeking serious candidates with a strong entrepreneurial background. Here are the key requirements for potential franchisees:

  • Investment Capital: Franchisees must have a liquid capital of $350,000 and a net worth of $1 million.
  • Owner/Operator Engagement: Orangetheory emphasizes daily involvement from franchise owners, discouraging absentee ownership.
  • Entrepreneurial Experience: Individual or group investors with solid entrepreneurial experience are preferred.

Initial Investment Breakdown

Here is a breakdown of the startup and ongoing costs associated with opening an Orangetheory studio :

  • Initial Franchise Fee: $59,950
  • Total Initial Investment: $613,129-$1,644,519
  • Royalty Fee: 8% of gross revenue
  • Ad Royalty Fee: 3% of gross revenue

What Do Orangetheory Franchise Owners Make?

The boutique fitness market is ripe for investment as it is projected to reach a staggering $79.6 billion by the end of 2029, up from $48 billion in 2022. Orangetheory is just one of many studios that has benefited from this boost. 

Finance platform SharpSheets estimates that an Orangetheory franchise gym makes about $200,000 in profits per year, representing a 25% earnings before interest, taxes, depreciation and amortization (EBITDA) margin. 

Support to Expect 

Orangetheory franchisees benefit from comprehensive training and support. For instance, the brand trains its owners to teach them about the business concept, operations, equipment usage and sales. This initial training is free and consists of 80 hours on the job and 40 classroom hours.

The franchisor also provides franchisees with real estate experts to assist in establishing their fitness studios. It helps them in site selection, lease negotiation, design and construction. Additionally, Orangetheory Fitness allows its franchisees to operate in an exclusive development area. 

Opening an Orangetheory Fitness franchise is a significant investment, both financially and personally. With a proven track record of success and a distinct fitness concept, the potential for a rewarding business is high. However, potential franchisees should carefully consider the requirements and costs involved before embarking on this fitness journey.

For those who meet the criteria and are passionate about fitness and entrepreneurship, an Orangetheory Fitness franchise could be the key to changing lives, including their own.

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