1851

As the <a href="https://1851franchise.com/qsr-magazine-mobile-ordering-races-to-a-38-billion-future-2704150">online ordering industry booms</a> and <a href="https://1851franchise.com/dunkin-and-starbucks-are-revamping-their-loyalty-programs-2709749">loyalty programs become more common</a>, franchisors are prioritizing a best-in-class mobile app user experience to reel in younger customers. In order to keep up with the times, brands<a href="https://1851franchise.com/building-a-better-experience-for-customers-why-franchises-need-to-focus-on-their-mobile-apps-and-responsive-sites-4912#stories"> need to focus on creating a smooth mobile ordering ecosystem and customer platform</a> to meet consumers where they are–on their phone.A more usable app creates higher user engagement, brand awareness, revenue generation, and can drive incremental foot traffic to brick and mortar locations. In addition to online ordering, the rise of branded mobile apps has resulted in an influx of loyalty programs. Even though many brands are <a href="https://1851franchise.com/third-party-delivery-apps-continue-to-take-over-the-game-2710464">partnering with third-party apps for delivery options</a>, franchisors should still prioritize investments in their own technology platforms.&nbsp;Starbucks has become one of the leading brands dominating the mobile user experience (UX) design. From ordering and paying ahead of time to creating your own Spotify playlist,<a href="https://medium.com/@the_manifest/the-success-of-starbucks-app-a-case-study-f0af6709004d?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-these-three-brands-are-killing-the-mobile-app-ux-game-2711749" target="_blank" rel="nofollow"> the simple, yet elegant Starbucks app provides a user experience that is both inviting and innovative</a>, much like the coffee chain itself. Starbucks was also a pioneer in rolling out contactless payment methods for its U.S. customers, offering millions of people their first experience with in-store payments. In fact, <a href="https://www.emarketer.com/content/apple-pay-overtakes-starbucks-as-top-mobile-payment-app-in-the-us?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-these-three-brands-are-killing-the-mobile-app-ux-game-2711749" target="_blank" rel="nofollow">up until recently</a>, Starbucks had the top mobile payment app in the U.S., <a href="https://mobilepaymentconference.com/starbucks-app-continues-store-success-apple-pay/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-these-three-brands-are-killing-the-mobile-app-ux-game-2711749" target="_blank" rel="nofollow">with more than 23 million users.&nbsp;</a>Another tech-friendly brand dominating the mobile app game is Washington-based salad chain <a href="https://www.sweetgreen.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-these-three-brands-are-killing-the-mobile-app-ux-game-2711749" target="_blank" rel="nofollow">Sweetgreen</a>, as 50% of the company’s <a href="https://www.nrn.com/technology/sweetgreen-expects-receive-50-sales-through-app?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-these-three-brands-are-killing-the-mobile-app-ux-game-2711749" target="_blank" rel="nofollow">orders are placed online</a>, including its app, which has been downloaded by over 1 million people. <a href="https://www.vox.com/2018/12/17/18144250/sweetgreen-jonathan-neman-fast-food-salad-delivery-blockchain-kara-swisher-decode-podcast?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-these-three-brands-are-killing-the-mobile-app-ux-game-2711749" target="_blank" rel="nofollow">The brand’s mobile app has become known for its fresh and stunning design</a>, with sleek functionality that lets customers modify salads, save favorites and order with a couple of taps. Bridging the gap between health and convenience, the Sweetgreen app allows users to pay with their phone, order ahead and earn rewards for their purchases.&nbsp;Sweetgreen’s success is even more powerful when lined up next to brands with much larger footprints. For comparison, <a href="https://www.cnbc.com/2018/10/25/chipotle-ceo-dont-underestimate-the-power-of-digital-to-boost-sales.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-these-three-brands-are-killing-the-mobile-app-ux-game-2711749" target="_blank" rel="nofollow">digital orders at Chipotle</a>, a much larger fast-casual chain, accounted for roughly <a href="https://www.fastcasual.com/news/chipotles-digital-sales-climb-66-percent/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-these-three-brands-are-killing-the-mobile-app-ux-game-2711749" target="_blank" rel="nofollow">11% of overall sales last year.</a><a href="https://abc7.com/food/krispy-kreme-is-now-delivering-doughnuts/5372630/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-these-three-brands-are-killing-the-mobile-app-ux-game-2711749" target="_blank" rel="nofollow">Krispy Kreme is another brand that has found the perfect balance between utility with a deep understanding of their customers' needs</a>. The app’s aptly named Hot Light™ lights up when fresh hot donuts are ready. The user interface foregrounds the most important element consumers care about, which is temperature and uses convenience and intuition to make it easy.&nbsp;As <a href="https://1851franchise.com/move-over-millennials-these-brands-are-capturing-the-elusive-attention-of-gen-z-2710702">Gen Z and Millenials continue to present the highest opportunity for targeted growth</a>, mobile app design is becoming a bigger topic of conversation for franchisors.

How These Three Brands Are Killing the Mobile App UX Game

1851 Franchise

Millennials want quicker and easier service, and brands like Sweetgreen, Starbucks and Krispy Kreme are bringing the goods through exceptional mobile app design that amplifies user experience.

how-these-three-brands-are-killing-the-mobile-app-ux-game

Fresh Coat

Fresh Coat West Greensboro - Fresh Coat Cares - Red Cross

Fresh Coat Cares Partners With the Red Cross to Refresh Community Conference Space

fresh-coat-cares-partners-with-the-red-cross-to-refresh-community-conference-space

Voodoo Brewing Co.

What’s in the 2025 FDD? A Closer Look for Voodoo Brewing Co. Franchise Buyers

whats-in-the-2025-fdd-a-closer-look-for-voodoo-brewing-co-franchise-buyers

United Water Restoration Group

Master Marketer, Community Builder: How Rodney Washington Turned Local Visibility Into Success

Master Marketer, Community Builder: How Rodney Washington Turned Local Visibility Into Franchise Success

master-marketer-community-builder-how-rodney-washington-turned-local-visibility-into-franchise-success

Preservan

How to Read the Preservan 2025 Franchise Disclosure Document

how-to-read-the-preservan-2025-franchise-disclosure-document

Woodhouse Spas

Why Woodhouse Spas Is in a Class of Its Own: Comparing the Franchise Opportunity Across the Wellness Industry

why-woodhouse-spas-is-in-a-class-of-its-own-comparing-the-franchise-opportunity-across-the-wellness-industry

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Hardee’s Lawsuit Highlights the Risk of Going Off-Model in Franchising

hardees-franchise-lawsuit-paradigm-investment-group

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Dave’s Hot Chicken Sold to Roark Capital in $1 Billion Deal to Fuel Global Expansion

daves-hot-chicken-sold-to-roark-capital-in-1-billion-deal-to-fuel-global-expansion

Homebuyers Keep Buying — And That’s Good News for Home Service Franchises - 1851 Franchise

Homebuyers Keep Buying — And That’s Good News for Home Service Franchises

homebuyers-keep-buying-and-thats-good-news-for-home-service-franchises

AI Could Push Unemployment to 20% — Fueling a Surge in First-Time Franchise Buyers - 1851 Franchise

AI Could Push Unemployment to 20% — Fueling a Surge in First-Time Franchise Buyers

ai-unemployment-impact-white-collar-job-loss

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

The Ultimate Guide To Selling Franchises — How To Build Webinars

how-franchisors-can-build-effective-webinars-to-reach-prospective-franchisees

The Ultimate Guide To Selling Franchises: How To Budget Properly

how-franchises-can-budget-their-finances-properly

The Top 20 Handyman Franchises To Invest in for 2025

top-handyman-franchises-to-invest-in

The Ultimate Guide to Selling Franchises: How to Position Your Value Proposition

The Ultimate Guide to Selling Franchises: How to Position Your Value Proposition — Point of Differentiation

how-to-position-your-value-proposition-with-a-point-of-differentiation

Sola Salons Franchisee Grows Salon Freedom Into a Multi-State Powerhouse 

sola-salons-franchisee-grows-salon-freedom-into-a-multi-state-powerhouse

How These Three Brands Are Killing the Mobile App UX Game

MORE STORIES LIKE THIS