1851

As the <a href="https://1851franchise.com/qsr-magazine-mobile-ordering-races-to-a-38-billion-future-2704150">online ordering industry booms</a> and <a href="https://1851franchise.com/dunkin-and-starbucks-are-revamping-their-loyalty-programs-2709749">loyalty programs become more common</a>, franchisors are prioritizing a best-in-class mobile app user experience to reel in younger customers. In order to keep up with the times, brands<a href="https://1851franchise.com/building-a-better-experience-for-customers-why-franchises-need-to-focus-on-their-mobile-apps-and-responsive-sites-4912#stories"> need to focus on creating a smooth mobile ordering ecosystem and customer platform</a> to meet consumers where they are–on their phone.A more usable app creates higher user engagement, brand awareness, revenue generation, and can drive incremental foot traffic to brick and mortar locations. In addition to online ordering, the rise of branded mobile apps has resulted in an influx of loyalty programs. Even though many brands are <a href="https://1851franchise.com/third-party-delivery-apps-continue-to-take-over-the-game-2710464">partnering with third-party apps for delivery options</a>, franchisors should still prioritize investments in their own technology platforms.&nbsp;Starbucks has become one of the leading brands dominating the mobile user experience (UX) design. From ordering and paying ahead of time to creating your own Spotify playlist,<a href="https://medium.com/@the_manifest/the-success-of-starbucks-app-a-case-study-f0af6709004d?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-these-three-brands-are-killing-the-mobile-app-ux-game-2711749" target="_blank" rel="nofollow"> the simple, yet elegant Starbucks app provides a user experience that is both inviting and innovative</a>, much like the coffee chain itself. Starbucks was also a pioneer in rolling out contactless payment methods for its U.S. customers, offering millions of people their first experience with in-store payments. In fact, <a href="https://www.emarketer.com/content/apple-pay-overtakes-starbucks-as-top-mobile-payment-app-in-the-us?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-these-three-brands-are-killing-the-mobile-app-ux-game-2711749" target="_blank" rel="nofollow">up until recently</a>, Starbucks had the top mobile payment app in the U.S., <a href="https://mobilepaymentconference.com/starbucks-app-continues-store-success-apple-pay/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-these-three-brands-are-killing-the-mobile-app-ux-game-2711749" target="_blank" rel="nofollow">with more than 23 million users.&nbsp;</a>Another tech-friendly brand dominating the mobile app game is Washington-based salad chain <a href="https://www.sweetgreen.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-these-three-brands-are-killing-the-mobile-app-ux-game-2711749" target="_blank" rel="nofollow">Sweetgreen</a>, as 50% of the company’s <a href="https://www.nrn.com/technology/sweetgreen-expects-receive-50-sales-through-app?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-these-three-brands-are-killing-the-mobile-app-ux-game-2711749" target="_blank" rel="nofollow">orders are placed online</a>, including its app, which has been downloaded by over 1 million people. <a href="https://www.vox.com/2018/12/17/18144250/sweetgreen-jonathan-neman-fast-food-salad-delivery-blockchain-kara-swisher-decode-podcast?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-these-three-brands-are-killing-the-mobile-app-ux-game-2711749" target="_blank" rel="nofollow">The brand’s mobile app has become known for its fresh and stunning design</a>, with sleek functionality that lets customers modify salads, save favorites and order with a couple of taps. Bridging the gap between health and convenience, the Sweetgreen app allows users to pay with their phone, order ahead and earn rewards for their purchases.&nbsp;Sweetgreen’s success is even more powerful when lined up next to brands with much larger footprints. For comparison, <a href="https://www.cnbc.com/2018/10/25/chipotle-ceo-dont-underestimate-the-power-of-digital-to-boost-sales.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-these-three-brands-are-killing-the-mobile-app-ux-game-2711749" target="_blank" rel="nofollow">digital orders at Chipotle</a>, a much larger fast-casual chain, accounted for roughly <a href="https://www.fastcasual.com/news/chipotles-digital-sales-climb-66-percent/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-these-three-brands-are-killing-the-mobile-app-ux-game-2711749" target="_blank" rel="nofollow">11% of overall sales last year.</a><a href="https://abc7.com/food/krispy-kreme-is-now-delivering-doughnuts/5372630/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-these-three-brands-are-killing-the-mobile-app-ux-game-2711749" target="_blank" rel="nofollow">Krispy Kreme is another brand that has found the perfect balance between utility with a deep understanding of their customers' needs</a>. The app’s aptly named Hot Light™ lights up when fresh hot donuts are ready. The user interface foregrounds the most important element consumers care about, which is temperature and uses convenience and intuition to make it easy.&nbsp;As <a href="https://1851franchise.com/move-over-millennials-these-brands-are-capturing-the-elusive-attention-of-gen-z-2710702">Gen Z and Millenials continue to present the highest opportunity for targeted growth</a>, mobile app design is becoming a bigger topic of conversation for franchisors.

How These Three Brands Are Killing the Mobile App UX Game

1851 Franchise

Millennials want quicker and easier service, and brands like Sweetgreen, Starbucks and Krispy Kreme are bringing the goods through exceptional mobile app design that amplifies user experience.

how-these-three-brands-are-killing-the-mobile-app-ux-game

The Junkluggers

image of Lucy Mejia from Atlanta Georgia junkluggers franchisee owner mom

How This Stay-at-Home Mom Found Her Calling With The Junkluggers Franchise

lucy-mejia-junkluggers-franchise

image of the junkluggers franchise and a list of the top 5 reasons to purchase a junkluggers

Top 5 Reasons To Buy a Junkluggers Franchise in 2026

top-5-reasons-to-buy-a-junkluggers-franchise-2026

image of a junkluggers franchise owner franchisee standing in front of a company truck succesful

Junkluggers Franchisees Win the Fast-Growing, Eco-Focused Junk Removal Market With Mission, Momentum and a “Frictionless” System Built for Scale

the-junkluggers-franchise-opportunity

BIGGBY COFFEE

 BIGGBY® COFFEE Cracks Top 200 on Franchise Times Top 400, Climbing More Than 100 Spots in Four Years

biggby-coffee-cracks-top-200-on-franchise-times-top-400-climbing-more-than-100-spots-in-four-years

KidStrong Franchising, LLC

KidStrong Franchise - Sabrina Du - Steve Do - Tampa - 1851 Franchise

Why a KidStrong Franchise Fits This Family’s Next Chapter

kidstrong-franchise-tampa-steve-do-sabrina-du

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Design with government building & "Open for Business" sign against American flag backdrop

Government Reopens After 43-Day Shutdown, Bringing Relief to Small Businesses and Franchises

government-shutdown-ends-franchise-impact

As Starbucks and Dunkin’ Navigate a Changing Market, New Coffee Players Keep Gaining Ground

starbucks-dunkin-franchise-coffee-market-trends

Paris Baguette Welcomes Zac Sulma as New Chief Operating Officer

new-coo-zac-sulma

AI-related job cuts, October U.S. job cuts, American job cut record

AI-Fueled Layoffs Reshape the U.S. Job Market — And Highlight Franchising’s Resilience

ai-job-cuts-franchising-path-forward

Crunch Fitness Franchise - Sixth Street Minority Stake - CR Fitness - 1851 Franchise

Sixth Street Takes Minority Stake in CR Fitness, the Largest Crunch Fitness Franchisee

cr-fitness-crunch-fitness-sixth-street-investment

Senior Entrepreneurship - Franchising - 1851 Franchise

Senior Entrepreneurship Is Rising — And Franchising Is a Key Outlet

senior-entrepreneurship-franchising-silver-startups

Photo of Happinest Brands teams standing together in front of branded vehicles

Happinest Brands Continues Strong 2025 Trajectory With Major Q3 Growth and Strategic Wins

happinest-brands-q3-franchise-growth

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

How These Three Brands Are Killing the Mobile App UX Game

MORE STORIES LIKE THIS