1851

When brands have aggressive scaling plans, one of the best ways for them to achieve company goals is through partnering with multi-unit investors. These kinds of entrepreneurs do everything on a large scale and are the perfect avenue for growing a franchise. They continually reinvest in the business, help to expand locations and territories and further the brand’s customer base.&nbsp;How do franchise systems stick out as a suitable opportunity to candidates who are in the market for a multi-unit deal? With a long list of brands to choose from, it can be easy to get lost in the mix. That’s why companies need to explore different routes to connect with investors and reel them in for the discovery process.<h4>Look to Owners Under the Same Umbrella</h4>One of the best sources for brands to find franchisees who will build a sizable portfolio are those already within its system. Companies have great success re-partnering with current owners to open more units because they already know and trust the system, have seen that it works and have reaped the rewards already.&nbsp;Similarly, multi-brand franchisors will often see owners that invest in multiple brands under the umbrella. At&nbsp;<a href="https://1851franchise.com/thresholdbrands">Threshold Brands</a>, parent company of&nbsp;<a href="https://pestmasterfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-catch-the-big-fish-finding-multi-unit-franchise-owners-2720826" target="_blank" rel="nofollow">Pestmaster</a>,&nbsp;<a href="https://franchise.patiopatrol.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-catch-the-big-fish-finding-multi-unit-franchise-owners-2720826" target="_blank" rel="nofollow">Patio Patrol</a>,&nbsp;<a href="https://meninkiltsfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-catch-the-big-fish-finding-multi-unit-franchise-owners-2720826" target="_blank" rel="nofollow">Men In Kilts</a>,&nbsp;<a href="https://www.thresholdbrands.com/maidpro?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-catch-the-big-fish-finding-multi-unit-franchise-owners-2720826" target="_blank" rel="nofollow">MaidPro</a>,&nbsp;<a href="https://www.usainsulationfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-catch-the-big-fish-finding-multi-unit-franchise-owners-2720826" target="_blank" rel="nofollow">USA Insulation</a>,&nbsp;<a href="https://www.heatingairparamedicsfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-catch-the-big-fish-finding-multi-unit-franchise-owners-2720826" target="_blank" rel="nofollow">Heating + Air Paramedics</a>,&nbsp;<a href="https://www.theplumbingparamedicsfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-catch-the-big-fish-finding-multi-unit-franchise-owners-2720826" target="_blank" rel="nofollow">Plumbing Paramedics</a>,&nbsp;<a href="https://franchise.sirgrout.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-catch-the-big-fish-finding-multi-unit-franchise-owners-2720826" target="_blank" rel="nofollow">Sir Grout</a> and&nbsp;<a href="https://granitegaragefloors.com/franchise?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-catch-the-big-fish-finding-multi-unit-franchise-owners-2720826" target="_blank" rel="nofollow">Granite Garage Floors</a>, this is a common occurrence. The company offers delayed financing, which alleviates barriers and allows owners to grow quickly.“Our franchisees are able to reinvest and scale their portfolios through Threshold Brands’ different offerings and business opportunities,'' said&nbsp;<a href="https://www.linkedin.com/in/hagan-kappler-b67b331?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-catch-the-big-fish-finding-multi-unit-franchise-owners-2720826" target="_blank" rel="nofollow">Hagan Kappler</a>, CEO of&nbsp;<a href="https://www.thresholdbrands.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-catch-the-big-fish-finding-multi-unit-franchise-owners-2720826" target="_blank" rel="nofollow">Threshold Brands</a>. “Many of our owners come to us to talk about starting up a second brand after getting one up and operating.”“We have gained significant traction in multi-unit interest with our cross-brand initiative - a focus on supporting a franchisee’s interest in opening a new unit within another portfolio brand,” added&nbsp;<a href="https://www.linkedin.com/in/rscottsutton?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-catch-the-big-fish-finding-multi-unit-franchise-owners-2720826" target="_blank" rel="nofollow">R. Scott Sutton</a>, chief growth officer at Threshold Brands. “The adoption was incredible and led to the addition of over 30 new units across our portfolio of brands. It provides a path to diversifying business portfolios.”<h4>Outsourcing Franchise Sales Efforts&nbsp;</h4>Many companies work with franchise sales outsource (FSO) organizations or franchise brokers to handle the candidate matchmaking process. These specialists support brands in getting their opportunities out there and showcase them to clients who hire them looking for a good fit.&nbsp;“What they do is they act as your sales team, they generate leads for you and take them through the entire process from start to finish, and then there is a done deal by the time it gets to the franchise group,” explained&nbsp;<a href="https://www.linkedin.com/in/gwynokane?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-catch-the-big-fish-finding-multi-unit-franchise-owners-2720826" target="_blank" rel="nofollow">Gwyn O’Kane</a>, consultant at FranDecision.“We see the franchise broker community as an extension of our franchise development team,” said<a href="https://www.linkedin.com/in/rscottsutton/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-catch-the-big-fish-finding-multi-unit-franchise-owners-2720826" target="_blank" rel="nofollow"> Sutton</a>. “They’re having conversations with the next great franchisee on a daily basis. We want to make sure Threshold Brands is in the mix for those franchise buyers desiring to enter the home services segment.”<h4>Networking Through the Industry&nbsp;</h4>Franchises can meet entrepreneurs who are looking for their next multi-unit deal at industry events like conferences and webinars, which are designed to connect companies and candidates. Franchise Update Media hosts the 2023 Multi-Unit Franchising Conference every year; this year it takes place in Las Vegas at the end of April. There are plenty of other expos and conventions all throughout the country where brands can focus on big-picture deals.&nbsp;<h4>Marketing Development Opportunities</h4>Having a robust marketing and advertising strategy for franchise sales is vital. It begins with having an informative development website that clearly lists the opportunity available and encourages candidates to request further details from the brand. In addition, setting up social media campaigns, drip campaigns and tracking lead generation are other great ways to broadcast to multi-unit entrepreneurs what the brand has to offer.&nbsp;&nbsp;“It's critically important that a franchise development program relies on the expertise of a savvy, up-to-date marketing department to advertise the highlights of the opportunity,” explained&nbsp;<a href="https://www.linkedin.com/in/iric-wexler-cfe-0683b814?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-catch-the-big-fish-finding-multi-unit-franchise-owners-2720826" target="_blank" rel="nofollow">Iric Wexler,</a> former chief development officer for Premium Service Brands and Authority Brands.&nbsp;

How to Catch the Big Fish: Finding Multi-Unit Franchise Owners

1851 Franchise

Networking, marketing and outsourcing sales efforts are all helpful in attracting big-picture entrepreneurs. 

how-to-catch-the-big-fish-finding-multi-unit-franchise-owners

Senior Care Authority

How This Franchisee Transitioned from Restaurant Management and Found His New Calling with Senior Care Authority

how-this-franchisee-transitioned-from-restaurant-management-and-found-his-new-calling-with-senior-care-authority

Caring Transitions

Why Compassion-Driven Businesses Are Thriving: How Caring Transitions Leads With Heart and Purpose

why-compassion-driven-businesses-are-thriving-how-caring-transitions-leads-with-heart-and-purpose

Paris Baguette Canada

Photo of two people sitting at table with pastries, holding Paris Baguette coffee beverages

Paris Baguette Surpasses 1 Million Loyalty Members — A Testament To Franchise Growth and Potential

paris-baguette-loyalty-program-1-million-members

Griswold

Griswold’s Beth Copeland Shares Key Signs Your Senior Loved One May Need Extra Help

griswolds-beth-copeland-shares-key-signs-your-senior-loved-one-may-need-extra-help

TruBlue Home Service Ally

Empowering Entrepreneurs With Minimal Experience: How TruBlue Makes It Possible

empowering-entrepreneurs-with-minimal-experience-how-trublue-makes-it-possible

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Dave’s Hot Chicken Sold to Roark Capital in $1 Billion Deal to Fuel Global Expansion

daves-hot-chicken-sold-to-roark-capital-in-1-billion-deal-to-fuel-global-expansion

Homebuyers Keep Buying — And That’s Good News for Home Service Franchises - 1851 Franchise

Homebuyers Keep Buying — And That’s Good News for Home Service Franchises

homebuyers-keep-buying-and-thats-good-news-for-home-service-franchises

AI Could Push Unemployment to 20% — Fueling a Surge in First-Time Franchise Buyers - 1851 Franchise

AI Could Push Unemployment to 20% — Fueling a Surge in First-Time Franchise Buyers

ai-unemployment-impact-white-collar-job-loss

How To Sell Just One Franchise: What You’ll Learn at FranCamp NJ 2025

how-to-sell-just-one-franchise-what-youll-learn-at-francamp-nj-2025

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

The Ultimate Guide To Selling Franchises — How To Build Webinars

how-franchisors-can-build-effective-webinars-to-reach-prospective-franchisees

The Ultimate Guide To Selling Franchises: How To Budget Properly

how-franchises-can-budget-their-finances-properly

The Ultimate Guide to Selling Franchises: How to Position Your Value Proposition

The Ultimate Guide to Selling Franchises: How to Position Your Value Proposition — Point of Differentiation

how-to-position-your-value-proposition-with-a-point-of-differentiation

Sola Salons Franchisee Grows Salon Freedom Into a Multi-State Powerhouse 

sola-salons-franchisee-grows-salon-freedom-into-a-multi-state-powerhouse

Dan Yangas Brings Family Flooring Legacy Full Circle With Footprints Floors Franchise in Naperville 

Dan Yangas Brings Family Flooring Legacy Full Circle With Footprints Floors Franchise in Naperville, Illinois

dan-yangas-brings-family-flooring-legacy-full-circle-with-footprints-floors-franchise-in-naperville-illinois

How to Catch the Big Fish: Finding Multi-Unit Franchise Owners

MORE STORIES LIKE THIS