1851

The franchise portal: Love them, hate them, love to hate them, hate to love them. Regardless, they are still a big part of the general franchise industry&rsquo;s digital marketing strategy.

Why?

&ldquo;We all know it&rsquo;s a numbers game,&rdquo; said <a href="https://www.linkedin.com/in/steve-beagelman-58535210/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-make-the-best-use-of-franchise-portals-2703207" target="_blank" rel="nofollow" target="_blank">Steve Beagelman</a>, <a href="http://www.smbfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-make-the-best-use-of-franchise-portals-2703207" target="_blank" rel="nofollow" target="_blank">CEO</a> of <a href="https://smbfranchising.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-make-the-best-use-of-franchise-portals-2703207" target="_blank" rel="nofollow" target="_blank">SMB Franchise Advisors</a>. &ldquo;If you are doing the portals, you have to do them in a committed way, and spend the amount of money it takes to generate the number of leads to get to the few owners. Plus, your message on the portals needs to be in line with your development site and all other points of contact with a candidate.&rdquo;

<a href="https://www.linkedin.com/in/4stanfriedman?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-make-the-best-use-of-franchise-portals-2703207" target="_blank" rel="nofollow" target="_blank">Stan Friedman</a>, President of <a href="http://www.frmsolutions.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-make-the-best-use-of-franchise-portals-2703207" target="_blank" rel="nofollow" target="_blank">FRM Solutions</a>, said that if you set your expectations for using portals correctly, you can find value.

&ldquo;Understand that those looking to portals for franchise information are usually in the very early stages and often do not have any idea what kinds of concepts they should be looking at,&rdquo; he said. &ldquo;It&rsquo;s also a lot like day trading on the stock market. You must monitor your results diligently, change them up appropriately, and keep a close eye on their results. On the flip side, what worked last time may look much different the next time, so you must also give any and all that you try a fair shake in terms of time to deliver and perform for you.&rdquo;

FranConnect, the franchise industry&rsquo;s largest technology and CRM solution has regularly evaluated the highest performing franchise portals as a part of its ongoing franchise index.

&ldquo;In the FranConnect/IFA Franchise Sales Index, it rates lead portals in several different ways, including which portals have the highest lead to sales ratio,&rdquo; said <a href="https://www.linkedin.com/in/keith-gerson-5159aa5/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-make-the-best-use-of-franchise-portals-2703207" target="_blank" rel="nofollow" target="_blank">Keith Gerson</a>, <a href="http://franconnect.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-make-the-best-use-of-franchise-portals-2703207" target="_blank" rel="nofollow" target="_blank">President</a> of <a href="https://franconnect.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-make-the-best-use-of-franchise-portals-2703207" target="_blank" rel="nofollow" target="_blank">FranConnect</a>. &ldquo;Portals are great at filling up pipelines, but average 0.6 percent lead to closing ratios. Utilization of portals is great for building brand awareness, but if your challenge isn&rsquo;t the number of leads, but rather ineffectual closing rates, financially feed those that are running at/above 2 percent and starve those that are less than 1 percent.&rdquo;

Among the portals noted as delivering leads in order of highest ratio of lead to deals within are:

<ol style="margin-left: 40px;">
	<li>Franchise Direct | <a href="http://www.executivefranchises.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-make-the-best-use-of-franchise-portals-2703207" target="_blank" rel="nofollow" target="_blank">http://www.franchisedirect.com/&nbsp;</a></li>
	<li>Executive Franchises | <a href="http://www.executivefranchises.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-make-the-best-use-of-franchise-portals-2703207" target="_blank" rel="nofollow" target="_blank">www.executivefranchises.com</a></li>
	<li>Franchise Gator | <a href="https://www.franchisegator.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-make-the-best-use-of-franchise-portals-2703207" target="_blank" rel="nofollow" target="_blank">https://www.franchisegator.com</a></li>
	<li>Franchise Help | <a href="https://www.franchisehelp.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-make-the-best-use-of-franchise-portals-2703207" target="_blank" rel="nofollow" target="_blank">https://www.franchisehelp.com</a></li>
	<li>Franchise Opportunities | <a href="https://www.franchiseopportunities.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-make-the-best-use-of-franchise-portals-2703207" target="_blank" rel="nofollow" target="_blank">https://www.franchiseopportunities.com</a></li>
</ol>

How to Make the Best Use of Franchise Portals

1851 Franchise

Despite perception that franchise portals are dead, some franchisors find success

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

how-to-make-the-best-use-of-franchise-portals

Children's Lighthouse

How Children’s Lighthouse Stands Out Among Other Children’s Education, Childcare, and Daycare Franchises

how-childrens-lighthouse-stands-out-among-other-childrens-education-childcare-and-daycare-franchises

The Growth Coach

The Growth Coach Franchise Costs, Fees, Profit and Data for 2025

the-growth-coach-franchise-costs-fees-profit-and-data-for-2025

One Hour Heating and Air Conditioning

Why One Hour Heating & Air Conditioning Sees People as the Power Behind Franchise Growth

one-hour-heating-air-conditioning-franchise-growth

Lawn Doctor

Design with photo of John Perry and Lawn Doctor logo

How a 20-Year Industry Veteran Tripled His Sales With a Lawn Doctor Franchise

lawn-doctor-franchise-success-story-john-perry

Fitness Premier

The Secret to Fitness Franchise Success? It's Not Just the Workouts

fitness-premier-franchise-marketing-support

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Design with American and Federal Reserve flags against light blue background

Federal Reserve Expected To Cut Rates by Quarter Point, a Move That Could Boost Franchise Growth

fed-rate-cut-boosts-franchise-growth

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

graphic image of a financial deep dive of americas swimming pools co.

America’s Swimming Pool Company Franchise Costs, Fees, Profit and Data for 2025

americas-swimming-pool-asp-franchise-deep-dive

image of The Cleaning Authority Franchise Deep Dive Article financial investment details

The Cleaning Authority Franchise Costs, Fees, Profit and Data for 2025

the-cleaning-authority-franchise-deep-dive

JEI Learning Center Franchise Deep Dive 2025 - 1851 Franchise

JEI Learning Center Franchise Costs, Fees, Profit and Data for 2025

jei-learning-center-franchise-cost-profits-data

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

How to Make the Best Use of Franchise Portals

MORE STORIES LIKE THIS