Jollibee - Franchisor Stories

Many members of Jollibee’s leadership team have been with the brand for decades, bringing longtime operating experience to the franchise system as it expands.

With a multicultural population, a booming economy and one of the strongest QSR appetites in Texas, San Antonio is emerging as one of the most compelling expansion opportunities nationwide.

Peter Wright, vice president of franchising, outlines how Jollibee has leveraged its deep Filipino roots and a culture of joyful hospitality to build a multi-generational fanbase.