Little Caesars® Pizza Franchisee Luz Chirinos Plans to Expand Brand’s Presence in Peru

Before joining Little Caesars® Pizza, the third-largest pizza chain in the world, Luz Chirinos had already established herself as a successful entrepreneur and franchise owner. Chirinos says that depth of experience prepared her to recognize a great opportunity when she sees one, and in her opinion, one of the most valuable opportunities in franchising is bringing an iconic brand to an international market ripe for expansion. Now, Chirinos is making the most out of exactly such an opportunity as she prepares to bring dozens more Little Caesars Pizza locations to Peru.

Little Caesars Pizza already boasts an international presence in markets such as Singapore, Mexico, Colombia, Spain, Barbados and more. Now, as demand in the pizza and delivery spaces accelerates, the time has never been better to invest in the international Little Caesars Pizza franchise opportunity. 

“My portfolio includes four different franchise concepts, but Little Caesars Pizza has always been my favorite because of the business model and exceptional corporate team, which have been particularly important over the past year,” said Chirinos. “No franchisor helps franchisees like Little Caesars Pizza. They have the international teams and an infrastructure to help franchisees anywhere in the world.”

The Journey to Little Caesars Pizza

Chirinos has always had an entrepreneurial spirit, and says her parents encouraged her to follow her passions from a young age. Though she has a background in industrial engineering and has earned her MBA, after several years in the workforce, Chirinos decided it was time to become her own boss and began investing in several franchise concepts in Mexico. Later, while looking for a new concept to diversify her portfolio— Chirinos became interested in Little Caesars, but when she learned that the Mexico market was sold out, she looked for additional opportunities in South America. 

“I used to visit Peru a few times a year because I have some family there,” she said. “Every time I came to Peru, I loved the local cuisine, but I could never find good fast food or Italian. My cousin then told us how rare it was to find really good pizza in the area and that is when I knew there was a prime opportunity to bring the brand and menu here.”

After that trip, Chirinos inquired about franchising with the Little Caesars Pizza and learned that Peru was a prime territory for the concept given the country’s booming economy and unmet demand for fast and quality pizza. 

Chirinos knew Little Caesars Pizza was the perfect concept to fill this need with its convenient and innovative HOT-N-READY® model, designed to help anybody and everybody who wants to get the best tasting pizza at an incredible value get it fast. 

Chirinos began putting together her business plan. After attending the training program, Chirinos knew she had found her next business venture. The legacy brand offers a straightforward business model, a strong culture of support and significant investments in new technology to help the business stay relevant to customers. 

Today, Chirinos owns the exclusive rights to all Little Caesars Pizza area development for the country of Peru, with extensive plans to grow the business and open more locations. 

“We definitely have plans to grow. Lima is home to 11 million people, and we believe we can fit many more stores in the area,” she said. “There is a lot of room for growth, especially now that people in the community are starting to recognize the incredible value that Little Caesars Pizza has to offer.”

Little Caesars Pizza’s Plans for Global Expansion

Little Caesars Pizza is continuing to attract new franchisees like Chirinos around the globe. Little Caesars Pizza is recruiting international franchisees with experience as multi-unit restaurant operators and established business and real estate contacts in the country in which they’re looking to develop. They are also well-capitalized with $1.5 million in liquid assets and possess the drive and skills to build 25-plus stores in a five-year span.

The brand has identified Bolivia, Vietnam, Indonesia, the United Arab Emirates, the Netherlands, Spain and the Philippines as other markets ripe for expansion. Throughout these countries, Little Caesars Pizza offers prospects the opportunity to tap into wide-open market availability and territory exclusivity.

“As long as I put in the work, I knew Little Caesars Pizza would provide me with the franchisor support infrastructure needed to help me thrive as a driven entrepreneur,” Chirinos said. “Franchising with a brand is like a marriage — you have to be able to communicate and know you are in good hands. As someone with a lot of franchising experience, I can say it doesn’t get better than Little Caesars Pizza.”

For more information about franchising internationally with Little Caesars, please visit https://international.littlecaesars.com/.