1851

The Merriam-Webster dictionary has been in regular publication for 172 years, but the words and definitions added this year are rooted firmly in the 21st century. 
 
According to <a href="https://www.adweek.com/brand-marketing/dont-look-now-but-influencer-is-finally-an-official-word-in-the-english-language/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=marketing-buzzwords-influencer-impression-and-on-brand-added-to-merriam-webster-dictionary-2709883" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">AdWeek</a>, several terms relevant to franchise marketing were recently deemed official English language words by the publication&mdash;including influencer, now defined secondarily as &ldquo;A person who is able to generate interest in something (such as a consumer product) by posting about it on social media.&rdquo; 
 
The dictionary now includes on-brand, defined as &ldquo;appropriate to, typical of, consistent with, or supportive of a particular brand,&rdquo; and added a new eighth definition to impression: &ldquo;Page view, especially: an instance in which a specific element (such as an advertisement) is displayed on a web page accessed by a user.&rdquo; Additional business jargon buzzy, tweetstorm and gig economy were also added. 
 
&ldquo;Marketing and branding are fields that are now better understood and studied than ever before, and awareness of the terms used in the profession goes along with awareness of visual imagery and messaging for informed readers,&rdquo; AdWeek quotes Merriam-Webster editor at large Peter Sokolowski. &ldquo;All of us are consumers, even if all we are consuming is information.&rdquo; 
 
Read the full writeup <a href="https://www.adweek.com/brand-marketing/dont-look-now-but-influencer-is-finally-an-official-word-in-the-english-language/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=marketing-buzzwords-influencer-impression-and-on-brand-added-to-merriam-webster-dictionary-2709883" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

Marketing Buzzwords 'Influencer,' 'Impression' and 'On-Brand' Added to Merriam-Webster Dictionary

1851 Franchise

The 172-year-old publication is bridging the language gap between marketing professionals and consumers.

marketing-buzzwords-influencer-impression-and-on-brand-added-to-merriam-webster-dictionary

TruBlue Home Service Ally

Why TruBlue is the Ideal Franchise for Multi-Unit Owners: Scalable Growth With a Purpose

why-trublue-is-the-ideal-franchise-for-multi-unit-owners-scalable-growth-with-a-purpose

Onigilly Japanese Kitchen

Koji Kanematsu Turned a 2,000-Year-Old Japanese Staple Into One of the Most Scalable Restaurant Franchise Models

koji-kanematsu-turned-a-2000-year-old-japanese-staple-into-one-of-the-most-scalable-restaurant-franchise-models

Lindora

Celebrating the Nurse Behind the Mission: How Melinda Endricks Is Powering Lindora’s Growth and Impact Nationwide

celebrating-the-nurse-behind-the-mission-how-melinda-endricks-is-powering-lindoras-growth-and-impact-nationwide

Sola Salons

Sola Salons Targets Chicago for Strategic Franchise Growth

sola-salons-targets-chicago-for-strategic-franchise-growth

Melting Pot

Photo of Melting Pot white chocolate fondue

How Melting Pot Franchisees Drive Year-Round Success Through Strategic Promotions and Local Marketing

melting-pot-franchise-year-round-success

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands - 1851 Franchise

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands

doordash-acquistions-deliveroo-sevenrooms

Crumbl Franchise Investment - TSG Consumer Partners -  1851 Franchise

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

crumbl-franchise-investment-tsg-consumer

Yum Brands Reports Strong Q1 Results with Big Boost from Taco Bell

yum-brands-reports-strong-q1-results-with-big-boost-from-taco-bell

QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

mcdonalds-franchise-recovery-chicken-strategy-value-deals-2025

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

Health Care Professional in the Non-Profit Space Brings TruBlue to North Pittsburgh

health-care-professional-in-the-non-profit-space-brings-trublue-to-north-pittsburgh

The Ultimate Guide to Selling Franchises: Building Your Brand’s Growth Machine

ultimate-guide-to-selling-franchises

Marketing Buzzwords 'Influencer,' 'Impression' and 'On-Brand' Added to Merriam-Webster Dictionary

MORE STORIES LIKE THIS