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After over a decade in marketing, all&nbsp;of which has been spent in the home services sector, emerging multi-brand home services franchisor Threshold Brands caught the eye of&nbsp;<a href="https://www.linkedin.com/in/adriennecardinale/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=meet-adrienne-cardinale-the-marketing-pro-behind-plumbing-paramedics-2720543" target="_blank" rel="nofollow">Adrienne Cardinale</a>, the marketing manager of&nbsp;<a href="https://www.theplumbingparamedicsfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=meet-adrienne-cardinale-the-marketing-pro-behind-plumbing-paramedics-2720543" target="_blank" rel="nofollow">Plumbing Paramedics</a> and sister brand&nbsp;<a href="https://www.heatingairparamedicsfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=meet-adrienne-cardinale-the-marketing-pro-behind-plumbing-paramedics-2720543" target="_blank" rel="nofollow">Heating + Air Paramedics</a>. A few of her former coworkers had joined&nbsp;<a href="https://www.thresholdbrands.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=meet-adrienne-cardinale-the-marketing-pro-behind-plumbing-paramedics-2720543" target="_blank" rel="nofollow">Threshold Brands</a>, and she was excited to get in on the action.“With the Paramedics brands being the two youngest franchises in the Threshold Brands system, we had a blank slate when it came to the brands’ journey,” Cardinale said. “That was very exciting to me because I came from such an established brand with years of marketing and programs in place. Coming over to this brand gave me the opportunity to provide insight into how the brand’s marketing strategy should be built from the ground up! In the beginning of building a brand, you don’t have a big budget yet, so you have to be mindful about strategy, so those precious dollars aren’t wasted.”&nbsp;Now, Cardinale’s expertise both informs the corporate marketing strategy and supports individual franchisees’ unique marketing needs. This includes helping franchisees understand how to track ROI or build a marketing budget, ensuring all the brand’s creative assets are easy to access and use, and managing websites for optimal lead generation.What also attracted her to the Paramedic franchise brand is its approach to customer service by building trustworthy and authentic relationships with each of its customers.&nbsp; The brand's no high-pressure sales approach to servicing the home sets it apart and is a fresh take on the home services industry that Cardinale was excited to be part of.&nbsp;Looking forward, Cardinale says they have set ambitious growth goals and are eager to expand their brand footprint in the coming year.&nbsp;“Most franchise brands don’t grow past 50 locations. We definitely want to surpass the 50-unit mark, and I think we can easily do that,” she said.The total investment necessary to begin the operation of a Plumbing Paramedics franchise business ranges from $102,250–$205,800. That initial investment range includes a $40,000 fee that must be paid to the franchisor. To learn more about Plumbing Paramedics, visit&nbsp;<a href="https://www.theplumbingparamedicsfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=meet-adrienne-cardinale-the-marketing-pro-behind-plumbing-paramedics-2720543" target="_blank" rel="nofollow">https://www.theplumbingparamedicsfranchise.com/</a>.

Meet Adrienne Cardinale, the Marketing Pro Behind Plumbing Paramedics 

1851 Franchise

Marketing an emerging brand takes grit and creativity. That’s what Cardinale brings to the Plumbing Paramedics brand.

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Meet Adrienne Cardinale, the Marketing Pro Behind Plumbing Paramedics

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