1851

A family-friendly atmosphere 18 years in the making is how <a href="https://www.miciitalian.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=multi-brand-franchisee-lucas-farnham-brings-mici-italian-to-phoenix-2717706" target="_blank" rel="nofollow">Mici Italian</a> has separated itself in a hyper-competitive pizza industry — and why new franchisee <a href="https://www.linkedin.com/in/lucas-farnham-9340ba124/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=multi-brand-franchisee-lucas-farnham-brings-mici-italian-to-phoenix-2717706" target="_blank" rel="nofollow">Lucas Farnham</a> decided to join the brand as its first-ever franchisee. And, while Farnham may be a new Mici franchisee, he is no stranger to the franchise process.&nbsp;Farnham’s continued work as a franchisee with Black Bear Diner and Smashburger ultimately brought him together with Mici CEO Elliot Schiffer. “Elliot and I became quick friends; he’s super smart, and I found out over time that he was doing big things with Mici,” Farnham said.&nbsp;The more Farnham learned about the brand – from its commitment to the highest quality ingredients to how Mici was finding continued success despite the challenges of the pandemic, the more he became convinced he wanted in. As a nearby resident in Colorado Springs, Farnham witnessed first-hand the success that Mici was having in the Denver area; when the brand officially announced its intentions to begin franchising last year, Farnham was first in line, inking a 30-unit deal for locations in Phoenix, where he has relocated with his family.“Mici isn’t a test tube brand,” said Farnham. “You can really feel the family presence behind the model and it has been paired with a great operational strategy. I was immediately confident that this concept would succeed in Arizona. There is a huge market for pizza in the Phoenix area and a real need for better, high-quality options. As a tried-and-true 18-year old family concept, Mici has a competitive menu combined with high-horsepower metrics. When a brand has both, the sky's the limit.”&nbsp;Farnham’s knowledge, combined with his previous business relationship with Schiffer, ultimately helped him to identify the prime investment opportunity in Mici. “People are looking for great pizza and Italian food that can be delivered to their homes with quality they can rely on. This is the brand promise that Mici delivers…along with their pizza!,” said Farnham.&nbsp;<a href="https://www.linkedin.com/in/mlstanton/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=multi-brand-franchisee-lucas-farnham-brings-mici-italian-to-phoenix-2717706" target="_blank" rel="nofollow">Matt Stanton,</a> chief growth officer at Mici, spoke on how a thorough onboarding process has set the brand’s expansion goals in motion. “Maintaining our family-style approach is a huge pillar of our brand and that mission is only possible by bringing on the right, committed franchisees. Mici is a brand launched through family recipes and relationships, and Lucas is helping us grow while keeping that intact.”Mici’s streamlined menu and operations model has allowed it to scale quickly and embrace new franchise opportunities while simultaneously reducing pain points for new franchise owners.&nbsp; “When you specialize in wood-fired pizza, there’s generally one, highly-skilled individual who is solely in charge of the pizza dough and oven,” said Farnham. However, a patented dough press, designed by Mici executives, has allowed the brand to standardize back-of-house operations, creating a consistent and high-quality product without the need for specialized professionals. “The need for skilled cooks can make or break your operation,” Farnham said. “As a franchise owner, eliminating the need for specialized kitchen staff immediately simplifies the already complex process and increases the margin for success.”&nbsp;As the brand continues to deliver on its aggressive franchise goals, Farnham himself is open to even more expansion in the future. But, for now, he’s committed to maintaining the family-style atmosphere the Mici brand has become known for, working to create the best possible experience for every single one of his guests.For more information on franchising with Mici Handcrafted Italian, visit <a href="https://www.miciitalian.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=multi-brand-franchisee-lucas-farnham-brings-mici-italian-to-phoenix-2717706" target="_blank" rel="nofollow">https://www.miciitalian.com/</a>.

Multi-Brand Franchisee Lucas Farnham Brings Mici Italian to Phoenix

1851 Franchise

With previous franchise experience under Black Bear Diner and Smashburger, Farrnham brings his long standing restaurant insights with him as he introduces the emerging Italian franchise concept to the Arizona market.  

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

multi-brand-franchisee-lucas-farnham-brings-mici-italian-to-phoenix

The Cleaning Authority

Why This Corporate McDonald’s Rep Decided To Open His Own Franchise With The Cleaning Authority

cleaning-authority/kent-lewis-franchise-success

KidStrong Franchising, LLC

KidStrong Wraps Up Q3 With First Manhattan Location, 45 New Franchises and Record-High Attendance

kidstrong-q3-growth-2025

Woodhouse Spas

Photo of front lobby area of Woodhouse Spa

Why Woodhouse Has No True Competitor in the Spa Franchise Space

luxury-spa-franchise

Right at Home

Right at Home Expanding In-Home Care Services in Wausau, Wisconsin 

right-at-home-expanding-in-home-care-services-in-wausau-wisconsin

The Growth Coach

Top 5 Reasons To Invest in The Growth Coach Franchise

top-5-reasons-to-invest-in-the-growth-coach-franchise

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Slim Chickens Opens R&D Center at World Headquarters To Drive Menu Innovation

slim-chickens-rd-center-fayetteville

Nearly 40% of Americans Are Eating Out Less as High Prices Redefine Dining Habits

nearly-40-of-americans-are-eating-out-less-as-high-prices-redefine-dining-habits

Authority Brands Enters Q4 with Record Momentum

Authority Brands Enters Q4 with Record Momentum, Surpassing 200 New Franchise Owners in the First 10 Months of 2025

authority-brands-enters-q4-with-record-momentum-surpassing-200-new-franchise-owners-in-the-first-10-months-of-2025

Franchises, work-life balance, millennials in franchising, millennials work-life balance

The Best Franchises for Millennials Wanting Work-Life Balance

best-franchises-millennials-work-life-balance

Photo of Papa Murphy's Take 'N' Bake Pizza franchisee Lily Wilford

Entrepreneur: This 18-Year-Old Saved Babysitting Money for College — Then Decided to Buy a Business Instead

18-year-old-franchise-owner-lily-wilford

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

image of michael panos and michel panos, owners of mellow mushroom in Atlanta

The Panos Family’s Role in Preserving Mellow Mushroom’s Character — and Expanding in Atlanta

mellow-mushroom-franchise-panos-restaurant-group-metro-atlanta

1851 Franchisee Spotlight graphic with photo of Ron Taylor and SweatHouz logo

From Edible Arrangements Leader to Wellness Entrepreneur: Ron Taylor's $53 Million Franchise Journey

ron-taylor-edible-arrangements-sweathouz-franchise-journey

1851 Franchisee Spotlight graphic with Nisha Patel, Disha Barot, and BIGGBY COFFEE logo

Two Women Bring BIGGBY® COFFEE to Georgia With a Mission to Create Community-Focused Gathering Spots

biggby-coffee-georgia-franchise-launch

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

Photo of group of dogs standing together in day care facility

Top Pet Boarding and Day Care Franchise Opportunities for 2025

top-pet-boarding-daycare-franchises

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

Multi-Brand Franchisee Lucas Farnham Brings Mici Italian to Phoenix

MORE STORIES LIKE THIS