1851

A family-friendly atmosphere 18 years in the making is how <a href="https://www.miciitalian.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=multi-brand-franchisee-lucas-farnham-brings-mici-italian-to-phoenix-2717706" target="_blank" rel="nofollow">Mici Italian</a> has separated itself in a hyper-competitive pizza industry — and why new franchisee <a href="https://www.linkedin.com/in/lucas-farnham-9340ba124/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=multi-brand-franchisee-lucas-farnham-brings-mici-italian-to-phoenix-2717706" target="_blank" rel="nofollow">Lucas Farnham</a> decided to join the brand as its first-ever franchisee. And, while Farnham may be a new Mici franchisee, he is no stranger to the franchise process.&nbsp;Farnham’s continued work as a franchisee with Black Bear Diner and Smashburger ultimately brought him together with Mici CEO Elliot Schiffer. “Elliot and I became quick friends; he’s super smart, and I found out over time that he was doing big things with Mici,” Farnham said.&nbsp;The more Farnham learned about the brand – from its commitment to the highest quality ingredients to how Mici was finding continued success despite the challenges of the pandemic, the more he became convinced he wanted in. As a nearby resident in Colorado Springs, Farnham witnessed first-hand the success that Mici was having in the Denver area; when the brand officially announced its intentions to begin franchising last year, Farnham was first in line, inking a 30-unit deal for locations in Phoenix, where he has relocated with his family.“Mici isn’t a test tube brand,” said Farnham. “You can really feel the family presence behind the model and it has been paired with a great operational strategy. I was immediately confident that this concept would succeed in Arizona. There is a huge market for pizza in the Phoenix area and a real need for better, high-quality options. As a tried-and-true 18-year old family concept, Mici has a competitive menu combined with high-horsepower metrics. When a brand has both, the sky's the limit.”&nbsp;Farnham’s knowledge, combined with his previous business relationship with Schiffer, ultimately helped him to identify the prime investment opportunity in Mici. “People are looking for great pizza and Italian food that can be delivered to their homes with quality they can rely on. This is the brand promise that Mici delivers…along with their pizza!,” said Farnham.&nbsp;<a href="https://www.linkedin.com/in/mlstanton/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=multi-brand-franchisee-lucas-farnham-brings-mici-italian-to-phoenix-2717706" target="_blank" rel="nofollow">Matt Stanton,</a> chief growth officer at Mici, spoke on how a thorough onboarding process has set the brand’s expansion goals in motion. “Maintaining our family-style approach is a huge pillar of our brand and that mission is only possible by bringing on the right, committed franchisees. Mici is a brand launched through family recipes and relationships, and Lucas is helping us grow while keeping that intact.”Mici’s streamlined menu and operations model has allowed it to scale quickly and embrace new franchise opportunities while simultaneously reducing pain points for new franchise owners.&nbsp; “When you specialize in wood-fired pizza, there’s generally one, highly-skilled individual who is solely in charge of the pizza dough and oven,” said Farnham. However, a patented dough press, designed by Mici executives, has allowed the brand to standardize back-of-house operations, creating a consistent and high-quality product without the need for specialized professionals. “The need for skilled cooks can make or break your operation,” Farnham said. “As a franchise owner, eliminating the need for specialized kitchen staff immediately simplifies the already complex process and increases the margin for success.”&nbsp;As the brand continues to deliver on its aggressive franchise goals, Farnham himself is open to even more expansion in the future. But, for now, he’s committed to maintaining the family-style atmosphere the Mici brand has become known for, working to create the best possible experience for every single one of his guests.For more information on franchising with Mici Handcrafted Italian, visit <a href="https://www.miciitalian.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=multi-brand-franchisee-lucas-farnham-brings-mici-italian-to-phoenix-2717706" target="_blank" rel="nofollow">https://www.miciitalian.com/</a>.

Multi-Brand Franchisee Lucas Farnham Brings Mici Italian to Phoenix

1851 Franchise

With previous franchise experience under Black Bear Diner and Smashburger, Farrnham brings his long standing restaurant insights with him as he introduces the emerging Italian franchise concept to the Arizona market.  

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

multi-brand-franchisee-lucas-farnham-brings-mici-italian-to-phoenix

Children's Lighthouse

Children’s Lighthouse Ramps Up Growth in First Half of 2025 With Strategic Expansions, Franchise Signings, and New Headquarters

childrens-lighthouse-ramps-up-growth-in-first-half-of-2025-with-strategic-expansions-franchise-signings-and-new-headquarters

Right at Home

Right at Home® Named a 2025 Top Franchise Brand for Multi-Unit Owners by Entrepreneur Magazine

right-at-home-named-a-2025-top-franchise-brand-for-multi-unit-owners-by-entrepreneur-magazine

Dog Training Elite

Dog Training Elite -Tips-to-Ease-Dog Anxiety-for-4th of July- July-2025

Dog Training Elite Shares Tips To Ease Dog Anxiety for 4th of July

tips-to-ease-dog-anxiety-fireworks-4th-of-july

Melting Pot

Photo of interior of Melting Pot restaurant

Lexington Herald Leader: This Restaurant Chain Eyes a Return to Lexington After 10 Years

melting-pot-return-to-lexington

Keke's Breakfast Cafe

Keke's Breakfast Cafe - John and Kimberly Ehrhard - 1851 Franchise

Empowering Leadership, One Pancake at a Time: How John and Kimberly Ehrhard Are Building a Franchise Legacy with Keke’s Breakfast Cafe

john-kimberly-ehrhard-kekes-franchise

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Drone Delivery Takes Flight in QSR: The Future of Franchise Operations?

drone-delivery-takes-flight-in-qsr-the-future-of-franchise-operations

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Hardee’s Lawsuit Highlights the Risk of Going Off-Model in Franchising

hardees-franchise-lawsuit-paradigm-investment-group

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

paris-baguette-franchise-rockaway-new-jersey-vishal-junjea

Franchisee spotlight graphic with photo of Raj Pingili and Paris Baguette logo

How a Family Vacation Inspired Raj Pingili to Bring Paris Baguette to Towson, Maryland

how-a-family-vacation-inspired-raj-pingili-to-bring-paris-baguette-to-towson-maryland

Franchisee spotlight graphic with photo of Juan & Whitney Fernandez & family, BIGGBY COFFEE logo

From Chiropractic to Coffee: These BIGGBY® COFFEE Franchisees Are Brewing Something New in Troy, Ohio 

biggby-coffee-franchise-coming-to-troy-ohio

Franchisee spotlight graphic with photo of Sean Phelan & Caring Transitions logo

From Tech to Transitions: Why This Caring Transitions Franchisee Left the Corporate World To Help Families Navigate Life’s Hardest Moves

Multi-Brand Franchisee Lucas Farnham Brings Mici Italian to Phoenix

MORE STORIES LIKE THIS