1851

Jim Doman and Dave Setter join the <a href="http://oilandvinegarusa.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=middle-school-friends-to-open-oil-vinegar-in-colorado-670" target="_blank" rel="nofollow" target="_blank">Oil &amp; Vinegar</a> franchise equipped with extensive managerial, franchise and business ownership experience. 

Promptly after graduating with a degree in finance from the University of Denver in 1980, Doman started his first business: a hot air balloon charter flight operation. Doman operated morning champagne cruises for a few years before extending the business to include rooftop balloon advertising, a concept that he pioneered in the Denver area. Serendipitously, one of Doman’s initial advertising clients was <a href="http://www.subway.com/subwayroot/default.aspx?utm_source=1851franchise.com&utm_medium=article&utm_campaign=middle-school-friends-to-open-oil-vinegar-in-colorado-670" target="_blank" rel="nofollow" target="_blank">Subway</a>, which was a young franchise at the time. After witnessing the success of the sandwich chain, Doman bought his first Subway restaurant in 1988. He eventually owned seven Subway locations, one of which recorded the highest weekly sales in the nationwide franchise system in 1992.

After 12 successful years with Subway, Doman sold his stores and went into semi-retirement to spend more time with his children, who were 10 and 8 at the time. For the next 10 years, Doman worked as a part-time commercial real estate developer and landlord, leasing two of his commercial buildings to Subway corporate. However, when the recession came, commercial real estate development took a hit and Doman moved on to paralegal title work for an oil and gas company, which he has been doing for the past four years.

Doman first met Setter in the seventh grade when the two became science lab partners. Setter graduated with honors from Drake University Law School in 1981 retired as “of counsel” from his legal practice in February 2014 after 33 years.  Setter started his legal career with a 20-year stint at a Denver law firm, at which he was the managing shareholder/owner before he left to open his own firm with a couple of partners in 2001. In 2008, the firm merged with another, and Setter became a branch manager for the 400-strong company.  

As the duo develops their Oil &amp; Vinegar franchises, Setter will be able to tap into his legal expertise when working on the legalities of franchising, developing business plans and commercial real estate leases. Moreover, Setter has primarily practiced as a product liability attorney, which required an in-depth understanding of how a product worked, how it was supplied, and other intricacies. His skills and interest in meticulously analyzing products and their consumption will be helpful with marketing and developing the Oil &amp; Vinegar brand in Denver.  Moreover, his experience in managing 30+ employees at the law firms will come in handy as the duo expands their territory.

How did you learn about the brand?

Doman: I was keeping my eyes open for other opportunities while working at the oil and gas company. My daughter introduced me to the concept of oil and vinegar sampling after she had visited a competitor’s store in Minnesota. She brought back some samples and shared them with us and it blew us away. I had never heard of a store with oil and vinegar samples, so I started researching if any existed in Denver.

What was appealing to you about joining the Oil &amp; Vinegar franchise system?

Doman: There were a few competitors already in the Denver area, but from a business standpoint I felt that Oil &amp; Vinegar was positioned to be the most successful. Oil &amp; Vinegar has a very classy, European atmosphere, which no other stores have. Also, their concept is not just about oil and vinegar; it’s about gourmet foods and gifting. People are becoming more interested in expanding their taste horizons, and Oil &amp; Vinegar provides that opportunity. People are also looking for alternative gift solutions, which we offer.

Setter: It’s intriguing because it’s an up-and-coming business with lots of potential. From a conceptual standpoint, Oil &amp; Vinegar has no real competitors in the Colorado area. We think there will be great reception from the people from the Denver and Colorado arena. It’s a good market from a lifestyle standpoint and a cooking viewpoint.

What are your expansion or development plans?

Doman: We purchased the rights to Colorado and have committed to opening six stores. The contract calls for us to open them over a 10-year period but we see that happening much sooner – we’re planning on opening at least one store a year. We also have the right of first refusal for New Mexico and Utah, so we may eventually become a multi-state operation.

Setter: We’re currently focusing on developing in the Denver Metro Area. We want to build in well-known malls that people from all over go to visit so that they see Oil &amp; Vinegar and then recognize it in another location. That way, the brand markets itself.

We are looking to develop several locations in the Metro area, primarily at high-end shopping malls such as Park Meadows, and Flatiron Crossing.. We are also looking at outdoor living districts such as Cherry Creek Shopping District, Aspen Grove, some areas in lower downtown Denver, Southwest Plaza, the Pearl Street Mall and 29th Street District in Boulder. There may also be some opportunities down the road in mountain resort towns and Fort Collins.

1851 Franchise

Jim Doman and Dave Setter join the Oil &amp; Vinegar franchise equipped with extensive managerial, franchise and business ownership experience. 

Promptly after graduating with a degree in finance from the University of Denver in 1980, Doman started his first business: a hot air balloon charter fl.....

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Middle school friends to open Oil & Vinegar in Colorado 

middle-school-friends-to-open-oil-vinegar-in-colorado

Onigilly Japanese Kitchen

Unlocking the Potential: How Much Can You Earn as an Onigilly Franchisee?

unlocking-the-potential-how-much-can-you-earn-as-an-onigilly-franchisee

Filta Environmental Kitchen Solutions

DeWitts Ignite New Chapter for Filta Environmental Kitchen Solutions in Reno 

Grease, Grit, and Growth: DeWitts Ignite New Chapter for Filta Environmental Kitchen Solutions in Reno, Nevada

grease-grit-and-growth-dewitts-ignite-new-chapter-for-filta-environmental-kitchen-solutions-in-reno-nevada

Layne's Chicken Fingers

Layne's Chicken Fingers-50 Unit-Wendy's-Franchisee-June-2025

Why This 50 Unit Wendy’s Franchisee Is Betting on Layne’s for His Next Big Move

wendys-franchisee-expands-with-laynes-chicken-fingers-texas

CapitalSpring

CapitalSpring’s Jim Balis Talks Growth, ROI and the Future of Fast Casual on “Rock My Restaurant”

capitalsprings-jim-balis-talks-growth-roi-and-the-future-of-fast-casual-on-rock-my-restaurant

Children's Lighthouse

Children’s Lighthouse Ramps Up Growth in First Half of 2025 With Strategic Expansions, Franchise Signings, and New Headquarters

childrens-lighthouse-ramps-up-growth-in-first-half-of-2025-with-strategic-expansions-franchise-signings-and-new-headquarters

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Drone Delivery Takes Flight in QSR: The Future of Franchise Operations?

drone-delivery-takes-flight-in-qsr-the-future-of-franchise-operations

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

Top 25 Franchise Marketing Leaders: Kelsey McManemin — Vice President of Marketing, HTeaO

top-25-franchise-marketing-leaders-kelsey-mcmanemin-vice-president-of-marketing-hteao

Photo of a large group of people standing in a circle, placing hands together in center

Franchise Opportunities for Minorities: Expanding the Franchise Network

franchise-opportunities-for-minorities

Missy Maio - Gong Cha - Top Franchise Marketing Leaders - 1851 Franchise

Top 25 Franchise Marketing Leaders: Missy Maio — Vice President of Marketing and Global Partnerships, Gong Cha

franchise-marketing-leader-missy-maio-gong-cha

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

paris-baguette-franchise-rockaway-new-jersey-vishal-junjea

How This Franchise Consultant Turned a Love for Dogs Into a Business with Dog Training Elite

How This Franchise Consultant Turned a Lifelong Love for Dogs Into a Growing Business with Dog Training Elite

how-this-franchise-consultant-turned-a-lifelong-love-for-dogs-into-a-growing-business-with-dog-training-elite

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

Middle school friends to open Oil & Vinegar in Colorado

MORE STORIES LIKE THIS