Newcastle Hires Aubrey Plaza for Super Bowl ad: sarcasm ensues

Photo Credit: Kenneth Man / Shutterstock.com

The Super Bowl is around the corner and Newcastle Brown Ale went a little cheeky with their ad, poking fun at the high price of Super Bowl ads. The "Band of Brands" campaign states Newcastle believes the best choice for smaller businesses to stand a chance against big advertising players is to combine their resources and pay to have their company logos featured in a collective Super Bowl ad. The joke campaign for a crowdfunded Super Bowl ad stars Aubrey Plaza as the spokeswoman. The actress's sarcastic demeanor is displayed tenfold. Check out the video here: