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Now Backed by WellBiz Brands, Inc., the Drybar Brand Plans to Grow its Franchise System in 2021

The Drybar® brand is giving more prospects than ever the opportunity to dominate their local market with a refreshingly simple concept, a recurring revenue business model and a robust support infrastructure backed by a multi-brand parent company.

Drybar, the blow dry bar salon franchise with over 100 locations throughout the United States and Canada. whose global franchising rights were recently acquired by multi-brand manager WellBiz Brands, Inc., plans on opening up its exclusive franchise opportunity to more prospective franchisees than ever before. 

WellBiz Brands, Inc. is a franchise portfolio company that currently manages three distinct beauty, wellness and fitness brands in addition to the Drybar brand  — Amazing Lash Studio®, Elements Massage® and Fitness Together®. By tapping into its robust infrastructure, systems and support, the Drybar franchise system is now offering qualified prospects and existing franchisees the chance to satisfy the pandemic-fueled, pent-up demand for affordable, salon-quality blowout services. 

How the Drybar Brand Was Founded to Fill the Massive Unmet Demand for Affordable, Luxury Blowouts

The Drybar brand was originally founded in 2010 by Alli Webb, a professional hairstylist and entrepreneur from New York City who realized many professional stylists and salons either weren’t offering a quality blowout service or were charging too much for it. 

“After moving to Los Angeles, Alli was a happy stay-at-home mom to her two sons until she got the itch to get back out there and do something for herself,” said Lauren Wanamaker, Sr. Director of Development of WellBiz Brands, Inc. “While her kids were at school, she would drive to other women’s homes to give them $40 blowouts. She was quickly overwhelmed with clients and sensed an opportunity. She opened the first Drybar location in February 2010 with the goal of creating an oasis for women. While the business started as an affordable luxury for stay-at-home moms in the Los Angeles area who wanted a 2 p.m. pick-me-up, it quickly turned into a service craved by women of all means.”

After opening a second location in California, Webb began franchising the Drybar concept in several cities, including several locations in Dallas, Atlanta, San Diego and Phoenix. The brand grew so rapidly for the first few years that the team decided to halt its franchising efforts to build out its infrastructure, operations and technology through both company owned and existing franchised stores. In 2015, the brand reopened franchising opportunities but remained conservative in terms of expansion. Overall, 141 Drybar locations opened over the past decade.

This year, fueled by the momentum of WellBiz Brands, Inc.’s acquisition of the franchise rights, the industry-leading blowout brand is now ramping up franchise growth efforts and is looking for qualified prospects across the country.

How Drybar Offers Franchisees A Streamlined Business Model and National Brand Recognition

As the Drybar brand gears up for continued franchise growth, qualified prospects have the opportunity to invest in a membership-based business that is more relevant than ever. “The boutique beauty industry was already thriving, and customers have always craved the Drybar experience, but consumer demand is even stronger now,” said Wanamaker. “As the world emerges from the COVID-19 pandemic, customers will be looking to return to confidence-boosting salon experiences, especially as events start back up.”

Instead of having to settle for an expensive blowout at their regular hair salon or an inexpensive and lower-quality option at a discount chain, Drybar disrupts the niche category by giving customers a third option: a salon-quality blowout in a fun, beautiful environment, all at an amazing price.

Since the brand exclusively offers a single service, franchisees have access to an attractively streamlined business model. As opposed to competitors who spread themselves thin by offering makeup, haircuts and other ancillary services, the Drybar experience focuses strictly on salon-quality blowouts. The ability to sell blow-out related retail products also creates additional revenue streams.

The simplicity of the model allows operations to be run by managers, and streamlines the training process. “Historically, the Drybar brand grew under the strictly owner-operator model, but is now evolving to create an infrastructure for potential manager-run locations,” said Wanamaker. “This helps franchisees focus more on the growth of their businesses instead of the nitty gritty of the day-to-day operations.”

The Drybar brand also stands out as one of the biggest players in the blow dry bar industry, which means franchisees can leverage national brand recognition and an already established, dedicated fan base. Drybar’s retail beauty products can also be purchased at major retailers nationwide, further boosting brand visibility. 

How the WellBiz Brands, Inc. Acquisition Positions Franchisees for Elevated Support and Training 

The recent WellBiz Brands, Inc. acquisition helps ensure Drybar franchisees will be supported throughout every step of the franchise process. With more than 750 locations of experience-based concepts, WellBiz Brands, Inc. is uniquely qualified to serve the growing demand for Drybar’s services and help position franchisees for success through a robust training and support infrastructure. 

Whether it is regular calls or onsite visits, the support team already works hard to provide constant training and support to franchisees. The Drybar support team offers assistance with site selection, lease negotiation, operations training, pre-opening, design and marketing support. 

“Now, franchisees will also benefit from WellBiz Brands, Inc’s multi-brand roster,” said Wanamaker. “For example, we have a deep bench of sample resources to help franchisees in their talent acquisition and retention efforts.”

 Drybar’s Strategic Growth Plans to Expand into New Markets

When it comes to expansion through franchise development, WellBiz Brands, Inc. is experienced in enabling consumer brands to accelerate scalable and potentially predictable growth. For the last three years, the company’s brands have each claimed a spot on the Inc. 5000 list of America’s fastest-growing private companies. Now, WellBiz Brands, Inc. plans on replicating this growth strategy with the Drybar brand.

 “The ideal franchisee is someone with a passion for customer service and beauty trends, as well as a love for the Drybar brand,” said Wanamaker. “Many established owners were dedicated Drybar customers, and the majority have been organic as friends and family share information about the opportunity. Many shop owners have left corporate America to build something for themselves, or re-entered the workforce after being home with kids.”

The Drybar team has identified several markets primed for growth, including Boise, Birmingham, Central, NJ, Cincinnati, Cleveland, Columbus, Fresno, Long Island, Madison, Memphis, New Orleans, Oklahoma City, Portland, Salt Lake City, Tallahassee and Tulsa.

The initial cost to open a Drybar ranges from $639,180 to $1,391,470*. For more information, please visit: https://www.drybarshops.com/franchising.

As noted in the March 30, 2021 Franchise Disclosure Document DB Franchise, LLC. 9780 S. Meridian Blvd, Suite 400 Englewood, CO 80112 This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction.      _. This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. Each Drybar® shop is independently owned and operated. Drybar® is a registered trademark of Helen of Troy Limited and used by DB Franchise, LLC under license.

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