Franchisor Stories

Pizza Franchise Plans to Beat Wing Restaurants on Super Bowl Sunday

Pizza Franchise Plans to Beat Wing Restaurants on Super Bowl Sunday

Whitewater, WI - As Americans gear up for Super Bowl XLIX between the Seattle Seahawks and the New England Patriots for the National Football League’s championship trophy, pizza locations around the country are gearing up too, with various promotions and specials targeted toward delivery customers a.....

Whitewater, WI - As Americans gear up for Super Bowl XLIX between the Seattle Seahawks and the New England Patriots for the National Football League’s championship trophy, pizza locations around the country are gearing up too, with various promotions and specials targeted toward delivery customers and those who are planning to cater parties at home. 94 percent of Americans eat pizza regularly and the National Restaurant Association estimated that more than 48 million Americans ordered takeout or delivery food from a restaurant while watching the championship game last year. Toppers Pizza is looking for a match-up of its own on February 1, 2015 by beating out its biggest competitor, wings, to take home the trophy for most sales on Super Bowl Sunday. With online ordering increasing every year and the recent increase of wing prices across the nation; their chances are better than ever. “The one, two punch combination of higher wing prices and online delivery gives our franchises a leg up on our competition this year,” said Scott Gittrich, Founder & President of Toppers Pizza. “Online ordering means that our franchisees can be producing pizzas at a faster rate by not being on the phone, and for the pizza lover it’s an easy way to get a group order and get to review to make sure everyone at the party is accounted for.” Efforts to capture the biggest piece of pie on Super Bowl Sunday include Super Bowl specials at Toppers Pizza’s more than 60 restaurants across 11 states with local marketing blitzes and online only deals. Toppers Pizza also plans to win fans over with its fresh, made-from-scratch dough, smothered in real Wisconsin cheese and finished with outrageous toppings such as French fried onions, oven-roasted tomatoes, mac ‘n cheese and tater tots. Toppers’ claim to fame comes in the form of Topperstix™, arguably the planet’s most addictively delicious cheesy breadstix. “Super Bowl Sunday is the biggest house party of the year,” said Gittrich. “Great food and reasonable prices go hand in hand, so Toppers Pizza is positioned to be incorporated into game-watching plans this year and come out on top.”

Don’t Miss the Next Big Franchise Story

Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else

By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.

Nick Powills

About the Author

Nick Powills

Follow

Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.