In the increasingly popular paint and sip segment of the franchising industry, traditional, brick and mortar studios have become the norm. However, emerging concept Pretty in Paint Parties has introduced a new type of business model in the market that’s revolutionizing the way that franchisees in the industry can run their businesses. Instead of being limited by the financial and time consuming restraints that come with a lease, Pretty in Paint Parties has found a way to make its business mobile.
“The biggest benefit that comes with being a home-based franchise is the fact that we’re mobile. Our franchisees don’t have to worry about a brick and mortar location or the costs that come with it, including the financial burdens of a studio, rent and payroll for employees who have to manage the building every day. Being a home-based franchise also means that our local owners can hit the ground running as soon as they sign their agreement—when you start your business, the grand opening can be the next day,” said Erica Bridges, Pretty in Paint’s co-founder. “Because of that mobile aspect, the Pretty in Paint Parties business model offers franchisees a heightened level of flexibility. They don’t have to be in a studio day and night waiting for customers. Instead, they can run their entire business from home and book parties around their schedules.”
Being able to run Pretty in Paint’s business model outside of a brick and mortar studio means that there are no days lost for franchisees. For traditional studios, days when the studio is open but there are no customers are lost and ultimately hurt the business. But on days where Pretty in Paint Parties franchisees don’t have any events to host, there’s no studio to open up. Local owners can instead use that day to reach out to customers and book events, meaning that productive work is still being done.
That convenience factor is no accident—co-founders Bridges and Amelia Courtney specifically designed the brand to operate this way. Because the two are both former stay at home moms, they understand how important it is for their franchisees to be able to create a schedule that works best for them in order to thrive.
“We go above and beyond to make this business ownership opportunity as flexible and accessible as possible. When we first created Pretty in Paint Parties, we were doing it as two stay at home moms who were looking for something more. But because of the responsibilities that we have, we weren’t able to take on a traditional nine-to-five job,” said Courtney. “Our franchisees have a lot of those same responsibilities. Let’s be realistic—if you’re a parent, your kids will get sick. Not everything goes to plan. When those kinds of things happen, our business model makes it so that it doesn’t derail anything. Parties can be covered by other artists, and behind the scenes work can be shifted to another time. We set out to create a business model that’s as convenient as possible, and now, we’re helping our franchisees make it their own.”
In addition to the flexible and convenient nature of Pretty in Paint Parties’ business model, it’s mobile approach also means that it’s a low-cost franchise for aspiring entrepreneurs to invest in. Startup costs range from $14,775 and $37,300, ultimately allowing aspiring business owners the chance to get in on the ground floor of a booming industry for a low price. Pretty in Paint’s home-based franchise system has also been proven to be successful, and is backed by a strong support team made up of corporate employees and franchisees.
However, what makes Pretty in Paint Parties’ business ownership opportunity truly unique is its ability to take its own unique approach to the painting and franchising industries.
“I think that for people who have been going to a lot of paint parties or for those who are looking to buy a franchise in this paint and sip segment, the biggest fear is that this whole craze is going to end soon. People are afraid that if they buy into a painting franchise and the industry takes a hit, they’re going to be stuck with a lease and a business that end up costing them money. We eliminate that fear with our unique business model,” said Courtney. “Pretty in Paint Parties also brings multiple revenue streams to the table by going beyond the canvas—our franchisees can also market tote bags and customizable wooden shapes to customers. That goes to show that we’re always looking for the next big thing in the paint and sip segment to stay ahead of the curve. We’re getting rid of the fear factor that comes with traditional painting franchises and providing our franchisees with new and innovative ways to make a living while doing what they love.”