1851

<a href="https://www.linkedin.com/in/mark-amery-483b04180/?originalSubdomain=ca&utm_source=1851franchise.com&utm_medium=article&utm_campaign=puddle-pool-services-founder-shares-the-keys-to-successful-franchising-2726829" target="_blank" rel="nofollow">Mark Amery</a>, founder of&nbsp;<a href="https://puddlepoolsfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=puddle-pool-services-founder-shares-the-keys-to-successful-franchising-2726829" target="_blank" rel="nofollow">Puddle Pool Services</a>, got into franchising after meeting Jim Treliving, the owner of Boston Pizza. Inspired by the franchise model, Amery transitioned from running his pest control company to starting multiple home service brands, ultimately leading to the creation of&nbsp;<a href="https://www.1851growthclub.com/brands/puddle-pool-services/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=puddle-pool-services-founder-shares-the-keys-to-successful-franchising-2726829" target="_blank" rel="nofollow">Puddle Pool Services</a>.In an interview with 1851 Franchise Founder and Publisher&nbsp;<a href="https://www.linkedin.com/in/powills/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=puddle-pool-services-founder-shares-the-keys-to-successful-franchising-2726829" target="_blank" rel="nofollow">Nick Powills</a> on a recent episode of the “<a href="https://www.youtube.com/watch?v=naAAJZvgbQU&utm_source=1851franchise.com&utm_medium=article&utm_campaign=puddle-pool-services-founder-shares-the-keys-to-successful-franchising-2726829" target="_blank" rel="nofollow">Meet the Zor</a>” podcast,&nbsp;Amery emphasized the critical importance of investing in proper infrastructure and support systems to ensure franchise success. He highlighted how many franchisors opt for the cheapest route, which often backfires in the long term. Instead, Amery's approach involves building robust systems and investing in essential tools such as a customized CRM developed over two years. This investment allows Puddle Pool Services to manage operations efficiently and support franchisees effectively.During the interview, Amery identified three key pain points in the pool services industry: communication, pricing and personnel. He explained that transparency in pricing and streamlined communication are essential to gaining customer trust. Puddle Pool Services addresses these issues by providing flat-rate pricing and real-time updates, including pictures and videos of completed work. Additionally, Amery underscored the importance of professional appearance and conduct in the industry, contrasting Puddle Pool Service's branded vehicles and trained technicians with the often informal standards of the competition.Amery also discussed the significant demand in the pool services market, particularly in areas where supply is limited. He noted that this demand presents a tremendous opportunity for growth, provided that franchisors invest properly in their franchisees and infrastructure. His philosophy of "franchising the franchise" ensures that each franchisee receives comprehensive support, from marketing and call center services to ongoing training and development, ultimately setting them up for success.A summarized transcript of Amery’s interview with Powills is included below. It has been edited for clarity, brevity and style.Nick Powills: First, we're talking to you, then we'll talk about the brand. How did you get into franchising?Mark Amery:&nbsp;Sure. I've been in the home service space my entire life. I started my own pest control company and exited that when I met Jim Treliving, who runs Boston Pizzas. I went to one of his conferences and loved the franchise model. After some research, I started another home service brand with that model. It just ticks some boxes for me, and I've been in that space ever since.Powills: Think about the day before you got into franchising and what you know now. It's obviously much different than you expected, right?Amery:&nbsp;Yeah, even tomorrow, I'll be smarter than I am today. You always learn something new. I thought I understood it at first, but it's always progressing. Over 10 years, I've learned a lot.Powills: Franchise candidates are often triggered by circumstances like layoffs or life events. They land on franchise websites without knowing much about franchising. The biggest gap franchisors can close is educating the candidate about what franchising is first. Thoughts on that?Amery:&nbsp;Absolutely. Some people think they want it, but it's not for them. Doing all the work prior to ensure it's a good fit is crucial. Consultants help with this too, making sure it's what the candidate is looking for and if they can grow in this space.Powills: Switching to the franchisor side, has franchising met your expectations?Amery:&nbsp;Yes, I've founded four home service brands, and they've all done well. Our growth has been quick, like Puddle, a Canadian brand coming into the US with 22 locations in 13 months. Managing this growth is key, and having the right people in place is crucial.Powills: You've franchised the franchise by investing properly. Many franchisors go the cheapest route, but investing in infrastructure and the team around it is essential. Thoughts?Amery:&nbsp;Yes, investing in systems is important. We've developed our own CRM, which took two years. It allows us to run day-to-day operations efficiently. Listening to the people in the field is crucial for making improvements.Powills: In your current space, there's more demand than supply. What is important for differentiating to the end user?Amery:&nbsp;Communication, price, and people are the main pain points. We offer a flat price with no hidden costs, excellent communication through our tech system, and professional service. These details matter to homeowners.Powills: Investing in your people is key. What value do franchise partners get from your investments?Amery:&nbsp;Investing in systems and education is crucial. Having a great call center and constant training for franchise partners makes a big difference. It's about making their business easier to run.Powills: If a candidate is considering your franchise opportunity, what should they know?Amery:&nbsp;We're looking for people who want to build an empire, even if they only manage a small team. Our franchise partners are open books and can attest to the support and success they've experienced.Powills: Just because you have Puddle in your name doesn't mean that's the type of service you provide.Amery:&nbsp;No, it means the best service you're going to get.Powills: Thanks for sharing your story, Mark. It's inspiring to see your success in franchising.You can watch and listen to the entire interview above, or on&nbsp;<a href="https://www.youtube.com/watch?v=cItvdfH9DQQ&utm_source=1851franchise.com&utm_medium=article&utm_campaign=puddle-pool-services-founder-shares-the-keys-to-successful-franchising-2726829" target="_blank" rel="nofollow">YouTube</a>.

Mark Amery's Insights on Successful Franchising with Puddle Pool Services

1851 Franchise

Mark Amery emphasizes the importance of investing in infrastructure, transparent communication, and professional standards in the home services industry.

Puddle Pool Services Founder Shares the Keys to Successful Franchising 

puddle-pool-services-founder-shares-the-keys-to-successful-franchising

HomeTeam Inspection Service

Good Day Columbus: Home Insurance Expert Reveals Why Central Ohio Premiums Are Rising and How to Combat Costs

rising-home-insurance-costs-ohio

CapitalSpring

Primetime Fitness Expands Crunch Portfolio With CapitalSpring’s Backing

primetime-fitness-expands-crunch-portfolio-with-capitalsprings-backing

Children's Lighthouse

How Children’s Lighthouse Franchisees Scale to Multiple Locations

how-childrens-lighthouse-franchisees-scale-to-multiple-locations

Express Employment Professionals

Betting on Himself: How Chris Brown Built an Express Employment Professionals Franchise From the Ground Up

betting-on-himself-how-chris-brown-built-an-express-employment-professionals-franchise-from-the-ground-up

Comfort Keepers

Comfort Keepers® Named One of America’s Best Home-Care Providers

comfort-keepers-named-one-of-americas-best-home-care-providers

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

Jollibee -Launch-Story-Brand-Page-Deep-Dive-2025

Jollibee Franchise Costs, Fees, Profit and Data for 2025

jollibee-franchise-costs-fees-profit-and-data-for-2025

How Network In Action Is Redefining the Franchise Model With Community, Connection and Fast ROI

network-in-action-franchise-scott-talley-interview

Design with image of employee holding card reader and customer paying

How Smart Retail Franchises Are Winning Against Online Competition

retail-franchise-opportunities

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

Design with school-aged child standing on pencil with text "Education Franchises" and "<$500K"

Top Education Franchises Under $500K To Explore in 2025

top-education-franchises-under-500k

Puddle Pool Services Founder Shares the Keys to Successful Franchising

MORE STORIES LIKE THIS