Best Restaurant Franchises: Top Quick-Service Restaurant (QSR) Franchises of 2024

The quick-service restaurant (QSR) industry is experiencing a significant boom, making it an attractive investment opportunity for potential franchisees. The U.S. QSR market is currently an estimated $406.17 billion and is expected to continue growing at a CAGR of 10.28% to hit $662.53 billion by 2029.

One of the main reasons for this growth is the consistent consumer demand for fast, convenient and affordable dining options. The fast-paced lifestyle of modern consumers has increased the need for quick meals that don’t compromise on taste or quality. This trend is evident in the rise of drive-thru services, delivery apps and mobile ordering systems, all of which cater to customers who are seeking convenience. As a result, QSR franchises are well-positioned to capitalize on these evolving consumer preferences.

Many of the leading QSR brands offer a robust business model for franchisees, with extensive training programs, operational assistance and marketing support. In addition, the brand recognition and customer loyalty that these established brands bring to the table can lead to immediate market penetration and steady revenue streams, which further enhances their appeal as investment opportunities for prospective entrepreneurs.

Finally, QSR franchises tend to be recession-resistant, performing well even during downturns. Their ability to adapt to changing economic conditions and consumer behaviors helps them to maintain and grow their market share, making them a stable and lucrative investment choice.

That said, here are 15 QSR franchise opportunities to consider for 2024.

McDonald's

• Initial Investment: $1,314,500 - $2,306,500
• Unit Count: 41,800+

With a presence in over 100 countries, McDonald's is synonymous with fast food worldwide, boasting a powerful brand that attracts a diverse customer base. The franchise offers a wide range of menu items — from iconic favorites like the Big Mac and French fries to healthier options and regional specialties — catering to various tastes and dietary preferences. McDonald's is also a pioneer in adopting new technologies, such as self-service kiosks and mobile ordering, enhancing customer convenience and streamlining operations. Finally, the brand’s robust supply chain and consistent quality standards ensure a reliable dining experience, solidifying its status as a leader in the fast-food industry.

Chick-fil-A

• Initial Investment: $518,385 - $2,803,435
• Unit Count: 3,000+

Chick-fil-A is renowned for its courteous and attentive staff, ensuring a positive dining experience that fosters customer loyalty. Chick-fil-A prioritizes fresh, high-quality ingredients, particularly in their signature chicken sandwiches, and offers healthier menu options to cater to a wide range of consumers. Additionally, the company's commitment to its founder's Christian principles — evident in its policy of closing on Sundays and its active community involvement — reinforce a strong sense of corporate responsibility. Strategic, selective franchise expansion and memorable marketing campaigns, like the "Eat Mor Chikin" cow campaign, further solidify Chick-fil-A's unique and successful position in the QSR industry.

KFC

• Initial Investment: $1,200,000 - $2,500,000
• Unit Count: 30,000+

Best known for its crispy and flavorful chicken, KFC's signature recipe has remained a closely guarded secret, creating a unique taste that sets it apart from competitors. The franchise has effectively expanded its menu to include a variety of chicken-based dishes, catering to diverse customer preferences while maintaining its core product's integrity. Additionally, KFC's global footprint — with thousands of locations in numerous countries — showcases its adaptability to local markets and cultural preferences, further distinguishing it as a leading fast-food brand specializing in fried chicken.

Taco Bell

• Initial Investment: $575,600 - $3,370,100
• Unit Count: 8,500+

Taco Bell’s creative approach to menu development, featuring items like the Doritos Locos Tacos and Crunchwrap Supreme, appeals to a wide range of tastes and encourages a sense of culinary adventure among its customers. Taco Bell's marketing strategy, often characterized by playful and edgy campaigns, resonates particularly well with younger demographics. Additionally, its commitment to affordability and value, with various budget-friendly options and promotions, makes it an attractive choice for cost-conscious consumers. 

Pollo Campero*

Brand Development Page

• Initial Investment: $1,287,250 - $2,491,500
• Unit Count: 270+

Pollo Campero is a globally recognized fast-casual franchise specializing in flavorful Latin-inspired dishes featuring marinated fried and grilled chicken recipes that reflect its Guatemalan roots. The brand’s unique seasoning blends and cooking techniques provide a taste experience that stands out from typical fast-food offerings. Pollo Campero also provides extensive training and ongoing support to its franchisees, ensuring they can deliver consistent quality and service that meet the brand’s high standards.

Subway

• Initial Investment: $229,050 - $522,300
• Unit Count: 19,573

Subway distinguished itself early on as a healthier QSR option with its emphasis on customizable and made-to-order sandwiches with low-fat and low-calorie options. Customers can choose from a wide variety of fresh ingredients — including multiple bread options, proteins, vegetables and condiments — allowing them to tailor their meals to their specific tastes and dietary needs. In addition, Subway's widespread presence in diverse locations — from urban centers to small towns — and its commitment to affordability make it a convenient and accessible option for a broad customer base.

Grégoire

Brand Development Page

• Initial Investment: $353,794 - $612,990
• Unit Count: 1

This newly launched restaurant franchise combines the quality of fine dining with the convenience of a quick carry-out experience. Unlike typical fast-food establishments, Grégoire emphasizes fresh, locally sourced ingredients and culinary creativity, resulting in a menu that changes monthly to reflect seasonal availability and chef-driven innovations. The brand’s commitment to artisanal preparation and presentation elevates the dining experience, appealing to food enthusiasts seeking both convenience and exceptional taste. Grégoire currently has one restaurant in Berkeley, California, but founder Grégoire Jacquet hopes to expand to at least 10 locations in the Greater Bay Area market over the next year or two.

Arby's

• Initial Investment: $861,950 - $2,451,000
• Unit Count: 3,400+

Arby’s is best known for its high-quality, freshly sliced roast beef sandwiches, but has built a diverse menu over the years that features other premium meats like turkey, ham and brisket, along with other unique items like curly fries and loaded potato bites. The brand's "We Have the Meats" campaign highlights its commitment to providing a wide range of meat choices, differentiating it from burger-centric competitors.

Jack-in-the-Box

• Initial Investment: $1,810,600 - $4,207,500
• Unit Count: 2,102

Jack in the Box sets itself apart from other QSR franchises with its eclectic and diverse menu, which extends beyond traditional fast-food offerings to include a wide variety of items like tacos, breakfast sandwiches and unique munchie meals available all day. This broad selection caters to a wide range of tastes and allows customers to enjoy unconventional fast-food options in one place. Additionally, Jack in the Box is known for its innovative and often humorous marketing campaigns, which resonate with a younger audience and create a distinctive brand identity.

Popeyes Louisiana Kitchen

• Initial Investment: $235,000 - $454,000
• Unit Count: 2,700+

Popeyes Louisiana Kitchen is well  known for its distinctive Southern-inspired menu, particularly its renowned spicy fried chicken and flavorful Cajun and Creole dishes. The brand's signature recipe — which includes a unique blend of Louisiana seasonings — gives its chicken a bold, spicy flavor that differentiates it from competitors. Popeyes also offers a variety of Southern-style sides like red beans and rice, biscuits, and mashed potatoes with gravy. The brand's emphasis on high-quality, freshly prepared food and its vibrant, culturally rich branding create a unique dining experience that stands out in the fast-food industry.

Carl's Jr.

• Initial Investment: $1,585,000 - $2,143,000
• Unit Count: 3,186

Known for its thick, juicy burgers made with 100% Angus beef and innovative creations like the Western Bacon Cheeseburger and Famous Star, Carl's Jr. caters to customers seeking a more indulgent and hearty fast-food experience. In addition to its burgers, the brand offers an extensive menu that includes hand-breaded chicken, breakfast items and fresh salads. Carl’s Jr. has distinguished itself in recent years with its visually striking and occasionally edgy advertising campaigns that appeal to a younger demographic. 

Wingstop

• Initial Investment: $315,310 - $948,080
• Unit Count: 1,935

From classic chicken wing choices like Lemon Pepper and Original Hot to innovative options such as Mango Habanero and Garlic Parmesan, Wingstop offers a wide variety of bold and unique flavors. The brand emphasizes a casual dining experience with a sports-centric atmosphere, appealing to wing enthusiasts and sports fans alike. Additionally, Wingstop's commitment to using fresh, never frozen chicken and providing excellent customer service enhances its reputation for quality.

Qdoba

• Initial Investment: $489,200 - $1,307,000
• Unit Count: 753

Qdoba is known for its customizable, fresh and flavorful Mexican cuisine. Customers can personalize their meals with a wide variety of high-quality ingredients, including grilled meats, fresh vegetables, hand-smashed guacamole and freshly prepared salsas, allowing for a tailored dining experience. Qdoba's commitment to culinary innovation is evident in its diverse menu offerings, which include burritos, tacos, bowls and quesadillas. 

Layne's Chicken Fingers

Brand Development Page

• Initial Investment: $446,500 - $1,015,000
• Unit Count: 16

Layne's Chicken Fingers sets itself apart from other QSR franchises with its focused menu centered around high-quality chicken fingers, complemented by a select range of classic sides such as crinkle-cut fries, Texas toast and homemade sauces. This simplicity allows Layne's to perfect its offerings and maintain consistent quality. The franchise business model emphasizes efficient operations, lower initial investment costs and strong community engagement, making it attractive for franchisees. 

Long John Silver's

• Initial Investment: $1,000,000 - $2,000,000
• Unit Count: 501

Long John Silver's offers a menu centered around classic fried fish, shrimp and other seafood items that are relatively unique in the fast-food industry. The brand emphasizes high-quality, sustainably sourced ingredients, providing customers with a taste of coastal cuisine that's both accessible and affordable. Its nautical-themed branding and commitment to delivering a seafood experience in a quick-service format further distinguish Long John Silver's from typical burger- and chicken-focused fast-food franchises.

The robust business models of these QSR franchises, along with their strong brand recognition and economic resilience, make them attractive prospects for entrepreneurs who are either looking for an entry into the lucrative fast-food industry or are interested in expanding their existing portfolio. From iconic brands that have shaped global dining habits to emerging concepts that are pushing culinary boundaries, these 15 QSR franchises continue to set benchmarks for excellence, offering investors and consumers alike a future of exciting growth and delicious experiences.

Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit www.1851growthclub.com and start your journey.