bannerFranchisee Stories

Renovation Sells Franchisee Joins Brand After Flipping Childhood Home to Pay for Mother's Cancer Treatment

Entrepreneur Sarah Drawert has signed on for one territory in Dallas after recognizing the unmet demand for Renovation Sells’ pre-sale, cosmetic renovations in her market.

By Luca Piacentini1851 Franchise Managing Editor
SPONSOREDUpdated 12:12PM 01/25/22

Renovation Sells, the Chicago-based home renovation franchise, allows franchisees to take advantage of a major, pandemic-fueled uptick in demand for easy, pre-sale home renovations. As a result, more and more entrepreneurs are choosing to invest in the brand, which recently saw five franchise owners join the system in just one week for locations across five states. One of these recently signed owners is mother of two and entrepreneur Sarah Drawert, who signed on with the brand to follow on her passion for home renovation, which she developed after flipping her childhood home to help pay for her mother’s breast cancer treatment.

The Chance for a New Career in Franchising

Drawert’s background is in corporate America, where she had a successful career in consulting, but she says she always knew she was destined to be an entrepreneur. 

“I have more than 20 years of professional experience and most notably worked with Deloitte Consulting for 12 years in various roles as the company’s chief guest officer, customer strategy practice leader, digital strategy practice leader and client experience greenhouse leader,” says Drawert. “I always knew I would pursue entrepreneurship, as my major in college was entrepreneurial management. I left my corporate position in 2019 and accepted a concert and events position. Unfortunately, COVID-19 hit shortly after, so that did not see the success I had hoped for the company.”

After her mom was diagnosed with breast cancer and needed to sell her home, Drawert and her husband stepped in to renovate it and sell the home for a profit to help with medical costs. Drawert saw firsthand the improvement cosmetic renovations made on a home’s ability to sell and soon flipped a second home. Realizing that there was a need for those services across the Dallas market, which is experiencing an influx of transplant residents as more companies open offices, Drawert looked into the idea of opening her own renovation business. 

“I saw firsthand the struggles of not only trying to help turn a struggling business into a successful one, but everything it took to open one from scratch,” said Drawert. “It’s a hard and lonely process, and I knew that even though I wanted to own a business myself, there had to be a better way. That’s when I first came across franchising. Franchisors have experiences that they’ve learned from to create a successful brand. Looking at the risk profile, franchisees see much more success because of the support received by the corporate team. I saw how risky starting a business from scratch can be, so I thought it was the best way to become an entrepreneur but at a lower risk.”

How Renovation Sells Stands Out in the Franchise Industry

Drawert spent six months looking at other franchise concepts before Renovation Sells announced it was franchising its concept.

“Renovation Sells appealed to me for several reasons,” said Drawert. “I’ve flipped a few houses in Dallas after watching HGTV shows and becoming inspired. But more importantly, I saw an emerging brand that had a proven model and is results-driven, which is a great fit for me. I want to help people invest and make money on their property, which I can do with the opening of Renovation Sells in Dallas. I’ve built my career building relationships, and I know building relationships with realtors will fit well with my background. I like the idea of making a home more beautiful by working with craftsmen and artisans.”

Founded in 2018, Renovation Sells focuses exclusively on pre-sale renovations, delivering high-impact cosmetic improvements that result in quicker and higher-priced home sales. After rehabbing more than 200 Chicago-area homes in three years, the brand identified a gap in the marketplace in which outdated homes are being put on the market without matching up with the preferences of millennial buyers. As homebuying booms in communities across the country, the $419 billion home renovation industry has continued to see growth. Renovation Sells is uniquely positioned for success with its proven business model and industry-leading ability to make home listings appeal to buyers online.

Renovation Sells franchisees like Drawert can be confident they will have all the resources they need to continue this momentum and provide these in-demand services to clients in their specific market. 

A Scalable, Well-Positioned and Community-Driven Business Model

Now, Drawert will open the first Renovation Sells territory in Dallas this month and help homeowners capitalize on the real estate market and make a profit on their homes.

“Dallas is one of four hyper-growth markets, and we have a lot of people moving here from California,” said Drawert. “There are a good number of companies that are launching or opening offices in the community, which has made for a hot real estate market. Even so, there are plenty of homes sitting on the market with some design flaws that no one wants to buy. With Renovation Sells, I’ll be able to help those homeowners sell their property for the price they want.”

Looking ahead, Drawert says she is most excited about the opportunity to provide an ongoing and supportive service to her community, while also spending more time with her family.

“I spent so many years involved in corporate America and not present in my own community, so I want to build the business here and build relationships in Dallas,” Drawert said. “It’s exciting to me to be able to be around my family and make a living. It sounds simple, but having a work-life balance is so important. It’s very rewarding, and it helps people.”

CEO Michael Valente says he's proud to have someone in the system early on who has such a heart for giving back to her community through the Renovation Sells brand. “Sarah Drawert is exactly the type of franchisee candidate we are looking for — driven, passionate and experienced in the real estate world,” he said. “We look forward to watching her grow with the brand in Dallas and are confident she will be the perfect addition to the Renovation Sells team.”

Investments for franchise opportunities in the home renovation space can soar well over $200,000. The initial investment to franchise with Renovation Sells ranges from $78,208 to $101,142, including a $50,000 franchise fee making it much lower than most competitors. For more information, please visit: https://franchise.renovationsells.com/

*This brand is a paid partner of 1851 Franchise. For more information on paid partnerships please click here.

MORE STORIES LIKE THIS