Brothers Carlo and Fred Procaccini are the yin to each other’s yang.
The two spent six years as two of Primo Hoagies’ most successful franchisees. Fred handled a lot of the handiwork while Carlo worked primarily behind the scenes, and it’s a system that has always paid off. They operated Primo’s No. 1 grossing franchise location, but felt it was time to move on to pursue ownership with another franchise that had captured their attention: Saladworks.
“My wife went to St. Joseph’s University, and whenever I’d visit her, I’d eat at Saladworks. You could say that I’ve been eating there for 20 years,” Carlo said. “Even when I was selling hoagies, I knew that I wanted to run my own location one day.”
The Procaccini brothers sold their Primo Hoagies’ delis in March of 2016, and officially became Saladworks franchisees three months later. While their experience as franchisees gave them insight into the franchise system, Carlo and Fred made sure to complete all of the due diligence necessary to make an informed decision. After multiple meetings with the Saladworks home office, discussions with franchisees and visits to Saladworks restaurants, the Procaccini brothers signed what they hope to be their first of many Franchise Agreements.
“So many Saladworks franchisees are multi-unit owners and that’s what we were looking for, too,” Carlo said. “It was hard to do that elsewhere. With Saladworks, there’s already a strong system in place when you’re looking to own more than one unit. The brand’s model is easy to adapt.”
Born and raised in New Jersey, Carlo and Fred will be opening their first Saladworks site on May 3rd in Freehold. The two are excited about the location because of its in-state brand awareness, but also the growth potential it offers them. Freehold is 20-30 miles away from the nearest location which affords them to opportunity to expand in contiguous markets.
“I get to provide the people in this area their first impression of Saladworks, and that’s exciting,” Carlo said. Armed with a marketing plan that boasts free salad offers and the presence of the Saladworks food truck, Fred and Carlo are a strong team that is ready to hit the ground running. Their Freehold location gives consumers the ability to reconnect, refresh and recharge in the Brands new store design with varying types of seating, wifi connectivity and a “good to go” pick up order section.
“We work really well together, Carlo said. “We lean on each other, and it’s great to be back working side by side in the same restaurant. With the backing of its corporate support team, Saladworks has given us the freedom to open, develop and expand as business owners. We’re excited to see where this opportunity takes us in the months and years ahead,” Carlo said.