The Top 5 Ad Campaigns of 2012

By BEN HEINEMANN 5. “The Future is Ours” Created by Michael Marantz Produced by Already Alive This video was “created to inspire,” and indeed it does. While not really an ad campaign per se, it highlights all of the great technological advancements our civilization has achieved, concluding with a call to action to inspire others and to keep moving forward. Conversations were sparked via the #TheFutureIsOurs Twitter hashtag. 4. Google Zeitgeist 2012: Year In Review Video production by Whirled Creative Google has already made us all cry its Chrome and search ads, and you all might be close to tears after watching the search company’s Zeitgeist 2012 video, which compiles the most popular search terms of the year. With all the bad things going on in the world, a powerful video like this reminds us that we humans can also do some really great things. 3. The Guardian, "Three Little Pigs" Agency: BBH Director: Ringan Ledwidge, Rattling Stick Smart, witty, hilarious, it’s everything and nothing you’d expect from The Guardian. 2. Chrysler, “Halftime in America” Agency: Wieden+Kennedy Director: David Gordon Green, Chelsea Pictures It’s rare that something like a commercial can cause Super Bowl parties to go completely silent, but that’s exactly what happed in living rooms around the country when Chrysler’s “Halftime in America” ad came on during the big game. “This country can’t be knocked out with one punch. We get right back up again and when we do the world’s gonna hear the roar of our engines.” Yeahhhhh, it’s a great ad. View the entire campaign here. 1. Procter & Gamble, "Best Job" Agency: Wieden+Kennedy Director: Alejandro González Iñárritu, Anonymous Content Wieden+Kennedy killed it this year. The firm’s Procter & Gamble ad for the Olympics pretty much speaks for itself. Pass the tissues please.