The Top 5 Ad Campaigns of 2012
The Top 5 Ad Campaigns of 2012

By BEN HEINEMANN

5. “The Future is Ours”

Created by Michael Marantz

Produced by Already Alive



This video was “created to inspire,” and indeed it does. While not really an ad campaign per se, it highlights all of the great technological advancements our civilization has achieved, conc.....

By BEN HEINEMANN

5. “The Future is Ours”

Created by Michael Marantz

Produced by Already Alive



This video was “created to inspire,” and indeed it does. While not really an ad campaign per se, it highlights all of the great technological advancements our civilization has achieved, concluding with a call to action to inspire others and to keep moving forward. Conversations were sparked via the #TheFutureIsOurs Twitter hashtag.

4. Google Zeitgeist 2012: Year In Review

Video production by Whirled Creative



Google has already made us all cry its Chrome and search ads, and you all might be close to tears after watching the search company’s Zeitgeist 2012 video, which compiles the most popular search terms of the year. With all the bad things going on in the world, a powerful video like this reminds us that we humans can also do some really great things.

3. The Guardian, "Three Little Pigs"
Agency: BBH
Director: Ringan Ledwidge, Rattling Stick



Smart, witty, hilarious, it’s everything and nothing you’d expect from The Guardian.

2. Chrysler, “Halftime in America”

Agency: Wieden+Kennedy

Director: David Gordon Green, Chelsea Pictures



It’s rare that something like a commercial can cause Super Bowl parties to go completely silent, but that’s exactly what happed in living rooms around the country when Chrysler’s “Halftime in America” ad came on during the big game. “This country can’t be knocked out with one punch. We get right back up again and when we do the world’s gonna hear the roar of our engines.” Yeahhhhh, it’s a great ad. View the entire campaign here.

1. Procter & Gamble, "Best Job"
Agency: Wieden+Kennedy
Director: Alejandro González Iñárritu, Anonymous Content



Wieden+Kennedy killed it this year. The firm’s Procter & Gamble ad for the Olympics pretty much speaks for itself. Pass the tissues please.

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