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Social media has become an essential tool for businesses of all sizes to connect with customers, build brand awareness, and promote their products and services. Franchising is no exception, as franchisors and franchisees alike can leverage social media to expand their reach and engage with customers. Here are the top five social media platforms essential for franchising.<h4>LinkedIn</h4><figure class="media"><div data-oembed-url="https://www.linkedin.com/posts/david-garcia-a8104040_after-34-years-with-mcdonalds-i-am-excited-activity-7025659368549347328-nbmq?utm_source=share&amp;utm_medium=member_desktop"><div class="iframely-embed"><div class="iframely-responsive"><iframe src="//cdn.iframe.ly/api/iframe?app=1&amp;api_key=fd3b6b3731f34f55ba1fe3&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fdavid-garcia-a8104040_after-34-years-with-mcdonalds-i-am-excited-activity-7025659368549347328-nbmq%3Futm_source%3Dshare%26utm_medium%3Dmember_desktop" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></div></figure>LinkedIn, the social media platform designed for professionals, has been growing rapidly over the past few years, with over 774 million users worldwide today. It is an excellent tool for&nbsp;<a href="https://1851franchise.com/how-to-market-your-franchise-opportunity-part-6-using-linkedinsocial-media-to-support-franchise-development-2720130">franchisors to connect with potential franchisees</a>, as well as for franchisees to connect with other professionals in their industry. LinkedIn offers a variety of features, including personal and company profiles, groups and job listings. Franchisors can use LinkedIn to showcase their brand and attract potential franchisees, while franchisees can use it to network with other professionals and find new employees.“Social media, especially LinkedIn, is a very big part of the franchise development process,” said&nbsp;<a href="https://www.linkedin.com/in/chrisdavenport/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-top-5-social-media-platforms-essential-for-franchising-2721627" target="_blank" rel="nofollow">Chris Davenport</a>, VP of franchise development at&nbsp;<a href="https://buzzfranchisebrands.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-top-5-social-media-platforms-essential-for-franchising-2721627" target="_blank" rel="nofollow">Buzz Franchise Brands</a>. “Not just from a connection standpoint, but also from a research standpoint.”<h4>Twitter</h4><figure class="media"><div data-oembed-url="https://twitter.com/Popeyes/status/1163510538959069184?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1163510538959069184%7Ctwgr%5E866dbe55745d78c60946bf62e2fb8130c46208dd%7Ctwcon%5Es1_&amp;ref_url=https%3A%2F%2Fwww.goodmorningamerica.com%2Ffood%2Fstory%2Fchick-fil-popeyes-chicken-sandwich-showdown-now-everyones-65070930"><div class="iframely-embed"><div class="iframely-responsive"><iframe src="//cdn.iframe.ly/api/iframe?app=1&amp;api_key=fd3b6b3731f34f55ba1fe3&amp;url=https%3A%2F%2Ftwitter.com%2FPopeyes%2Fstatus%2F1163510538959069184%3Fref_src%3Dtwsrc%255Etfw%257Ctwcamp%255Etweetembed%257Ctwterm%255E1163510538959069184%257Ctwgr%255E866dbe55745d78c60946bf62e2fb8130c46208dd%257Ctwcon%255Es1_%26ref_url%3Dhttps%253A%252F%252Fwww.goodmorningamerica.com%252Ffood%252Fstory%252Fchick-fil-popeyes-chicken-sandwich-showdown-now-everyones-65070930" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></div></figure>Twitter, the fast-paced social media platform with over 330 million active users, is an excellent tool for franchisors and franchisees to engage with customers, share updates, and promote their products and services. Both franchisors and franchisees can use Twitter to share news, respond to customer inquiries and participate in industry conversations.Several franchise brands have mastered the art of using Twitter for marketing, whether it be&nbsp;<a href="https://1851franchise.com/popeyes-chicken-sandwich-has-started-serious-twitter-beef-2710776">Popeyes’ legendary tweet</a> that launched the&nbsp;<a href="https://1851franchise.com/how-the-chicken-sandwich-wars-got-spicy-and-became-chickens-defining-moment-in-2019-2711626">chicken sandwich wars</a>, IHOP’s questionable decision to&nbsp;<a href="https://1851franchise.com/when-ihop-went-ihob-it-sold-a-lot-more-burgers-2709105">change its name to IHOB</a> or Wendy’s tendency to&nbsp;<a href="https://www.boredpanda.com/funny-wendy-jokes/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-top-5-social-media-platforms-essential-for-franchising-2721627" target="_blank" rel="nofollow">“clap back” at other brands</a>. Beyond marketing, it can also be an operational tool.&nbsp;<a href="https://1851franchise.com/Domino-s-is-Perfecting-the-3-Minute-Pizza-4232">Domino's</a>, for example, launched its&nbsp;<a href="https://twitter.com/dominos/status/601037837635428353?lang=en&utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-top-5-social-media-platforms-essential-for-franchising-2721627" target="_blank" rel="nofollow">#EasyOrder campaign</a> that allowed customers to order pizza by simply tweeting a pizza emoji.&nbsp;<h4>Instagram</h4><figure class="media"><div data-oembed-url="https://www.instagram.com/p/CpdO2iCswjY/?hl=en"><div class="iframely-embed"><div class="iframely-responsive"><iframe src="//cdn.iframe.ly/api/iframe?app=1&amp;api_key=fd3b6b3731f34f55ba1fe3&amp;url=https%3A%2F%2Fwww.instagram.com%2Fp%2FCpdO2iCswjY%2F%3Fhl%3Den" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></div></figure><a href="https://www.instagram.com/p/CpdO2iCswjY/?hl=en&utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-top-5-social-media-platforms-essential-for-franchising-2721627" target="_blank" rel="nofollow">https://www.instagram.com/p/CpdO2iCswjY/?hl=en</a>With over 1 billion active users, Instagram is an essential platform for both franchisors and franchisees. Instagram's focus on visual content makes it an ideal platform for businesses in industries such as food, fashion and beauty. Franchisees can use Instagram to showcase their location and share photos of their products, while franchisors can use it to promote their brand and share user-generated content.In 2021, doggy daycare franchise&nbsp;<a href="https://www.campbowwow.com/franchising/the-opportunity/the-investment/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-top-5-social-media-platforms-essential-for-franchising-2721627" target="_blank" rel="nofollow">Camp Bow Wow</a>, for example, launched a March Madness-inspired “Mutt Madness” social media tournament bracket. The Instagram Stories campaign used the Poll sticker to crown one winning pup “Best in Show.” It was a massive hit, with the brand seeing a whopping&nbsp;<a href="https://www.franchising.com/articles/social_studies_how_5_brands_are_using_social_media_in_2021.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-top-5-social-media-platforms-essential-for-franchising-2721627" target="_blank" rel="nofollow">590% increase</a> in profile visits on Instagram, a 150% increase in impressions, a 111% increase in website clicks and a 49% increase in accounts reached. This can lead to more prospective franchisees checking out the brand’s website, learning about its services and reaching out to the development team.<h4>YouTube &nbsp;</h4><figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=JtCJxQU9Ezs"><div class="iframely-embed"><div class="iframely-responsive"><iframe src="//cdn.iframe.ly/api/iframe?app=1&amp;api_key=fd3b6b3731f34f55ba1fe3&amp;url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DJtCJxQU9Ezs" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></div></figure>For franchisors and franchisees eager to create and share videos, which are quickly becoming the primary way internet users engage with content, YouTube is far-and-away the best place to be. Franchisors can use YouTube to create brand videos, tutorials and live webinars that potential franchisees can watch to learn more about the brand. Franchisees can use YouTube to showcase their location, create how-to videos for their products and share customer testimonials.Especially considering the average time spent on YouTube comes in at a whopping&nbsp;<a href="https://sensortower.com/blog/tiktok-power-user-curve?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-top-5-social-media-platforms-essential-for-franchising-2721627" target="_blank" rel="nofollow">74 daily minutes</a>, the platform is a great place to engage both prospective franchisees and customers with long-form videos.&nbsp;<h4>TikTok</h4><figure class="media"><div data-oembed-url="https://www.tiktok.com/@dunkin.ducks/video/6919212715219242245?lang=en"><div class="iframely-embed"><div class="iframely-responsive"><iframe src="//cdn.iframe.ly/api/iframe?app=1&amp;api_key=fd3b6b3731f34f55ba1fe3&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40dunkin.ducks%2Fvideo%2F6919212715219242245%3Flang%3Den" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></div></figure>TikTok is a social media platform that has&nbsp;<a href="https://1851franchise.com/why-franchise-brands-are-starting-to-pay-attention-to-tiktok-2713238#stories">exploded in popularity</a> in recent years, particularly among younger audiences. While the platform initially gained popularity for dance challenges and lip-syncing videos, it has since expanded to include a wide variety of content, including cooking, fashion and comedy. For franchise brands, TikTok can be an excellent platform for building brand awareness and connecting with younger audiences. By creating engaging, shareable content, franchise brands can attract new customers and build a following on the platform. Local franchise owners, for example, can take it upon themselves to make fun, informative videos specific to their location.One franchise brand that has effectively used TikTok for marketing is&nbsp;<a href="https://1851franchise.com/franchise-deep-dive-dunkin-franchise-costs-fees-profit-and-data-2720835">Dunkin'</a>. The brand has a TikTok presence with over 100,000 followers, where they post videos about their products and promotions. But perhaps even more effective is user-generated content.&nbsp;<a href="https://www.businessinsider.com/tiktok-star-charli-damelio-gave-dunkin-millions-free-video-views-2020-2?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-top-5-social-media-platforms-essential-for-franchising-2721627" target="_blank" rel="nofollow">TikTok star Charli D’Amelio, who gave Dunkin’ 294 million free video impressions</a> in under two months simply because she is a fan. The brand thanked D’Amelio by creating a brand-new cold-brew tap named after the viral dancer.In conclusion, social media is a powerful tool for franchisors and franchisees to connect with customers, promote their products and services, and expand their reach. By leveraging the top five social media platforms—TikTok, LinkedIn, Twitter, Instagram and YouTube—franchisors and franchisees can create a strong online presence and engage with their target audience.

Top 5 Social Media Platforms for Franchising | 1851 Franchise

1851 Franchise

From launching viral challenges on TikTok to connecting with prospective franchisees on LinkedIn, here are some of the online places franchise brands have to be if they hope to cut through the noise.  


The Top 5 Social Media Platforms Essential for Franchising

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USA Ninja Challenge

Top 10 Reasons to Buy a USA Ninja Challenge Franchise

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Voodoo Brewing Co.

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Voodoo Brewing Co. Launches New Loyalty Program to Boost Franchise Sales, Aid Customer Retention

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United Water Restoration Group

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UWRG 2025 Year in Review: Growth, Expansion and Multi-Unit Momentum

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Woodhouse Spas

5 Reasons to Invest in a Woodhouse Spas Franchise in 2026

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How Much Does It Cost to Open a Layne's Chicken Fingers Franchise?

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WellBiz Brands Acquired by Transom Capital, Backing the Platform’s Next Stage of Expansion

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IFA: Momentum Grows for American Franchise Act With Problem Solvers Caucus Endorsement

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Mass Layoffs Are Destabilizing the Labor Landscape; Corporate Escapees May Turn to Franchising as Their Next Step

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Consumer Confidence Is Up, but Customers Are Still Watching Their Wallets

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Mr. Gatti’s Pizza Sells Majority Stake to Franchisee

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LAKEWOOD, Colo.&nbsp;—&nbsp;<a href="https://www.weareradianceholdings.com/">Radiance Holdings</a>, the parent company of both&nbsp;<a href="https://www.solafranchising.com/">Sola Salons</a>, the 750-unit salon suites franchise, and&nbsp;<a href="http://ownawoodhouse.com">Woodhouse Spas</a>, the over-90-unit luxury day spa franchise, has appointed franchise veteran&nbsp;<a href="https://www.linkedin.com/in/keith-sizemore-85992074/">Keith Sizemore</a> as its new chief development officer. With extensive experience in the franchise industry, Sizemore will support Radiance Holdings in its next phase of strategic expansion.In his new role, Sizemore will oversee the franchise development strategy for both brands, focusing on filling in key markets for&nbsp;<a href="https://1851franchise.com/sola-salons/info">Sola Salons</a> and accelerating growth for&nbsp;<a href="https://1851franchise.com/woodhouse-spas/info">Woodhouse</a> as it approaches the 100-unit milestone. With consistent momentum in the beauty and wellness sectors and both brands seeing steady growth over recent years, Sizemore joins the brand at a pivotal time for growth.“I’m excited to join Radiance Holdings at such a momentous time in the company’s journey,” Sizemore said. “Sola Salons has built an incredible foundation with 750 locations, and now, we have the opportunity to identify key markets where we can continue strategic growth. At the same time, Woodhouse is perfectly positioned to expand and bring its one-of-a-kind model to new territories nationwide.”Prior to joining Radiance Holdings, Sizemore held leadership roles at Marco’s Pizza and Shipley Do-Nuts, where he identified high-potential markets and supported franchisee growth and success from day one.&nbsp;“Keith’s career trajectory has been impressive, and his expertise in franchise development will be invaluable as we enter this next stage of growth,” said&nbsp;<a href="https://www.linkedin.com/in/benjonessola/">Ben Jones</a>, CEO of Radiance Holdings. “His ability to identify the right markets, attract quality franchisees and drive sustainable growth will be instrumental in achieving our goals.”As Sizemore steps into his new role, the team is focused on key markets for both brands. Sola Salons is targeting expansion in high-potential markets like San Francisco, Los Angeles, Houston and Chicago, while Woodhouse is prioritizing development in major metropolitan areas like Seattle, New York City, Phoenix and Boston. Within these key markets, Radiance is looking to partner with driven, passionate franchisees who are committed to providing an exceptional experience to beauty professionals and guests in their markets and building thriving businesses in the beauty and wellness sectors.ABOUT SOLA SALONS:In 2004, Sola Salons was established with the opening of its first location in Denver, Colorado. Now with 750 locations open in the U.S. and Canada, Sola is proud to offer 22,000+ independent beauty professionals the freedom and benefits of salon ownership without the risk and overhead of opening a traditional salon. Its innovative salon model empowers hairdressers, estheticians, nail techs, massage therapists and other like-minded professionals to take control of their lives and their careers. Sola provides beauty professionals with beautiful, fully-equipped salon studios alongside the support and tools they need to launch their salon business in no time. For more information about Sola Salons, please visit&nbsp;<a href="https://www.solasalonstudios.com/">https://www.solasalonstudios.com/</a>.&nbsp;ABOUT WOODHOUSE SPAS:Woodhouse Spas is a leading luxury spa franchise that offers resort-style spa experiences in local communities. Founded in 2001 in Victoria, Texas, Woodhouse Spas has grown to more than 90 locations across the United States. The brand provides a wide range of services, including massages, facials, body treatments, and nail services, all designed to offer personalized care and enhance wellness. Woodhouse franchise owners benefit from comprehensive support, including training, site selection, construction management, marketing, and operational advice. For more information about Woodhouse Spas, visit&nbsp;<a href="https://www.woodhousespas.com/.">https://www.woodhousespas.com/.</a>&nbsp;

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Radiance Holdings Names Keith Sizemore Chief Development Officer

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Callaway has agreed to sell a 60% stake in its Topgolf and Toptracer divisions to private equity firm Leonard Green &amp; Partners (LGP)&nbsp;<a href="https://www.topgolfcallawaybrands.com/news-releases/news-release-details/topgolf-callaway-brands-announces-agreement-sell-majority-stake">in a deal that values the Topgolf business at roughly $1.1 billion</a>. The transaction will bring in about $770 million in net proceeds for&nbsp;<a href="https://www.topgolfcallawaybrands.com/">Topgolf Callaway Brands</a>, according to regulatory filings. The move is part of a broader restructuring plan the company had been pursuing since same-venue sales softened and former Topgolf CEO Artie Starrs stepped down in August.Callaway and Topgolf originally merged in 2021 to accelerate the growth of the eatertainment brand, but separating the businesses is now seen as a way to sharpen strategic focus, streamline operations and better allocate capital. While the company initially explored selling as much as 80% of Topgolf, it ultimately selected LGP as a buyer because of the firm’s strong track record with high-growth consumer brands. The private equity group has backed chains such as&nbsp;<a href="https://www.zaxbys.com/franchise">Zaxby’s</a>,&nbsp;<a href="https://www.velvettaco.com/international-partner/">Velvet Taco</a> and previously&nbsp;<a href="https://1851franchise.com/shake-shacks-unusual-international-business-strategy-2710292">Shake Shack</a>.Despite earlier declines, Topgolf’s performance has begun to rebound. The company posted slightly positive same-venue sales in the third quarter of 2025, driven primarily by its core guest segment — players who use one or two hitting bays — which accounts for 80% of annual revenue. Traffic in that category returned to strong double-digit growth, aided by value promotions like Sunday Funday and weekday discounts. Operational upgrades, including improvements to the digital channel and the rollout of Toast’s point-of-sale system, have also increased efficiency and boosted spending per visit.The deal is expected to close in the first quarter of 2026. After the transaction, Topgolf Callaway Brands will rebrand as Callaway Golf Company and continue operating its core portfolio, which includes Callaway, Odyssey, TravisMathew and Ogio, while LGP guides Topgolf into its next phase of expansion.Read the full press release&nbsp;<a href="https://www.topgolfcallawaybrands.com/news-releases/news-release-details/topgolf-callaway-brands-announces-agreement-sell-majority-stake">here</a>.&nbsp;

Callaway Sells Majority Stake in Topgolf to Private Equity for $770 Million

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As the health and wellness business in America continues to fill out, the fitness industry is growing alongside it. The industry now generates&nbsp;<a href="https://www.ibisworld.com/united-states/industry/gym-fitness-franchises/5599/">over $7 billion</a> in annual revenue, with a revenue increase of nearly 3% in 2023 alone.Rebounding since COVID, both big box and boutique franchises have shown&nbsp;<a href="https://athletechnews.com/fitness-franchising-by-the-numbers-10-key-stats/">membership growth</a>, with premium establishments up 21% compared to a whopping enrollment bump of almost 70% on the budget gym side.&nbsp;&nbsp;<h3>The Pros And Cons Of Big Box Gyms</h3>When it comes to choosing the right fitness franchise, there are pros and cons to each.Big box gyms are able to cast a wider net, attracting a clientele ranging anywhere from newbie to seasoned veteran, with a lower cost of entry potentially attracting even the marginally curious to the idea of a well-established, properly marketed brand.&nbsp;Big box and other low-cost fitness franchises are also able to capitalize on services like personal training and retail amenities, increasing revenue.Driven by recurring membership fees, big box gyms generally cost less. However, the wider net cast in terms of building a clientele, tends to require more equipment in a bigger space, increasing costs like rent. And with a wider array of workout machines to both service and maintain, additional costs tend to follow.<h3>The Pros And Cons Of Boutique Fitness Concepts</h3>On the boutique side, franchises are typically able to offer a more personalized fitness experience, catering to niche markets with an eye on community, quality and loyalty. However, a more hands on approach to management and day-to-day operations may also be necessary to deliver the more customized, immersive experience often demanded of the more boutique environment.As a result, boutique fitness concepts are typically able to capitalize on a more premium pricing model driven by the idea of exclusivity.But, while less equipment in a smaller space can help rein in expenses, it can also be difficult to build the more specific clientele required by the boutique experience, rendering selection of proper location crucial.<h3>Finding The Right Fit</h3>As potential franchisees assess the available opportunities in the fitness franchise realm, it’s important to ponder a number of factors which can impact the bottom line.In terms of budgeting, a full understanding of both initial investment and ongoing operational costs is crucial.&nbsp;Getting to know the customer and surrounding area can help franchisees assess just how much the consumer is looking to pay for a gym membership, helping clarify the big box versus boutique decision when it comes to the question of how to buy a franchise.There’s also market saturation, with big box gyms in particular becoming an increasingly crowded marketplace.On the management side, it’s important for franchisees to seize upon a specific approach, whether it’s applying a more hands on style to the level of personal interaction required on the boutique side or focusing on the moving parts in play in the larger, more complex big box environment.&nbsp;When it comes to buying a fitness franchise, an understanding of the consumer, proper assessment of the marketplace and specific approach to management can go a long way towards avoiding potential risk, helping franchisees find success as they ponder entrepreneurship via fitness franchises.For more info on fitness franchises, check out these related stories on 1851 Franchise:<ul><li><a href="https://1851franchise.com/fitness-franchises-2025-trends-opportunities-2729600">The Rise of Fitness Franchises in 2025: Trends, Opportunities and What to Expect</a></li><li><a href="https://1851franchise.com/top-health-and-wellness-franchises-2729821">Top 15 Health and Wellness Franchises Opportunities for 2025</a></li><li><a href="https://1851franchise.com/fitness-wellness-franchise-guide-2729443">How To Choose the Right Fitness or Wellness Franchise for You</a></li></ul>

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Boutique vs. Big Box Gym Franchises: Which Offers Best ROI in the $7 Billion Fitness Market?

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Good news: Consumer confidence actually nudged up in January. Bad news: People still feel pretty nervous about high prices and whether their jobs are safe.&nbsp;<a href="https://www.sca.isr.umich.edu/">The latest consumer sentiment survey from the University of Michigan showed</a> that overall optimism went up to 56.4 from 52.9 the month before. People are slightly less worried about inflation, and recent government numbers look promising. GDP growth was solid in the second half of 2025, unemployment fell slightly in December, and consumer spending accelerated to a 3.5% annual pace in the last quarter. Looking at the stats, things seem to be heading in the right direction for the economy.But that feel-good factor is fragile. National optimism is still 20% below its level a year ago, and most people expect unemployment to rise over the next year. Concerns about what their money can actually buy are huge; almost half of households brought up high prices without prompting, saying it's hurting their quality of life. Even though inflation has come down from its high point and is now below the Federal Reserve’s 3% target for 2025, a lot of consumers haven't seen a real break in their daily costs. That’s the disconnect: people are still spending, but they haven't gotten their confidence fully back.This mix of good and cautious news is a big deal for franchise and small business owners. People are still spending, which is boosting sales for all kinds of franchises — think everything from&nbsp;<a href="https://1851franchise.com/food-and-beverage-franchise-brands-2026-2730821">grabbing a bite</a> to&nbsp;<a href="https://1851franchise.com/top-handyman-franchises-to-invest-in-2728751">fixing up the house</a> or&nbsp;<a href="https://1851franchise.com/early-childhood-education-child-care-franchises-2730131">dropping the kids off at day care</a>. But because people are still a little nervous about money, they're being much pickier about what they buy. Things like getting good value, being easy to use, and knowing exactly what you'll get are super important when households feel a pinch. Right now, franchise brands that have simple prices, customers who trust them, and offer stuff people need every day are probably in a better spot than those selling things that are purely optional or a bit more expensive, even though the economy is getting better.The data also underscores why many entrepreneurs continue to view franchising as a defensive growth strategy. With&nbsp;<a href="https://1851franchise.com/climbing-unemployment-drives-franchise-growth-2731168">employment uncertainty lingering</a>, business ownership through an established brand can look appealing to professionals seeking more control over their income. At the same time, franchisors may need to remain flexible on development pacing, financing support and unit economics as franchisees navigate higher operating costs and a consumer base that is spending — but still nervous. In short, the economy is improving, but confidence hasn’t caught up yet, and that tension will shape franchising decisions throughout 2026.Check out the full survey&nbsp;<a href="https://www.sca.isr.umich.edu/">here</a>.&nbsp;Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit&nbsp;<a href="http://www.1851growthclub.com">www.1851growthclub.com</a> and start your journey.

<a href="https://www.chick-fil-a.com/franchise">Chick-fil-A</a> is one of the most recognizable names in the quick-service restaurant industry. With its signature chicken sandwiches, customer-first culture and impressive per-unit sales, the brand is often at the top of the list for entrepreneurs researching restaurant franchises. But if you’re wondering how to buy a franchise with&nbsp;<a href="https://1851franchise.com/the-rise-of-chick-fil-a-americas-number-one-chicken-franchise-2727483#stories">Chick-fil-A</a>, you’ll quickly realize that this opportunity comes with a unique set of requirements — and not everyone qualifies.<h2>Chick-fil-A Franchise Requirements</h2>Chick-fil-A is different from most restaurant franchises because it doesn’t take a large amount of money to get started.&nbsp;<a href="https://1851franchise.com/how-much-does-a-chick-fil-a-franchise-cost-2715278#stories">The franchise fee is $10,000</a>, and applicants don’t need to show a specific net worth or liquid assets. The lower cost, however, comes with a trade-off. The company has one of the toughest application processes in franchising and places strict rules on how the business must be run.To be considered for a Chick-fil-A franchise, applicants need to show that they can legally run a business in the United States and have a solid professional background. The brand generally looks for people with at least five years of work experience and some history of leading teams. A clean financial record is important, too, since anyone with a bankruptcy on file won’t move forward in the process. The $10,000 franchise fee has to come directly from the candidate’s own funds rather than loans or gifts. On top of that, operators are expected to commit to the restaurant full time, which means stepping away from other active business ventures and putting all of their focus into building and leading their Chick-fil-A location.Candidates also need to be fluent in written and spoken English and commit to full-time, hands-on involvement in the restaurant. In fact, Chick-fil-A expects its franchisees to divest from any other active business ventures so that they can focus entirely on operating their location.Meeting these requirements does not guarantee acceptance. Chick-fil-A receives tens of thousands of applications each year but approves only about one percent, making the opportunity one of the most competitive in franchising.<h2>A Hands-On, Operational Model</h2>One thing that makes Chick-fil-A stand out is how it expects its restaurants to be run. Owners can’t just hire managers and step back like in many other franchises. Instead, operators are expected to be hands-on with the daily business.Chick-fil-A also keeps more control over key parts of the operation than most franchisors. The company chooses the location, builds the restaurant and provides the equipment. The operator’s main role is to deliver excellent service and lead a team that meets the brand’s standards.This is not a passive investment or a multi-unit opportunity. Chick-fil-A intentionally limits each franchisee to a single location, ensuring that operators are deeply engaged in leading their restaurant and contributing to the surrounding community. For many, this model is appealing because it emphasizes leadership and culture-building rather than simply financial investment.<h2>Why It Matters</h2>For people thinking about franchising, Chick-fil-A’s requirements show why the brand is both appealing and difficult to get into. The low cost to start, the strong name recognition and the sales numbers make it one of the most appealing restaurant franchises out there, but the rules and competitive selection process make it a tough opportunity to land.On the other hand, the strict operational structure, high profit-sharing arrangement and extremely competitive application process can make it a tough fit for entrepreneurs who want more flexibility or who prefer to run multiple concepts at once.If you are considering how to buy a franchise with Chick-fil-A, it’s important to carefully evaluate whether you align with the brand’s expectations. The operators who tend to do well are the ones who like being in the restaurant every day, working with their team and serving customers. For people who want to be closely involved in one business, the Chick-fil-A model can be both profitable and satisfying.For more info on Chick-fil-A, check out these related stories on 1851 Franchise:<ul><li><a href="https://1851franchise.com/chick-fil-a-takes-the-crown-as-the-nations-premier-chicken-chain-2727486#stories">Chick-fil-A Takes the Crown as the Nation’s Premier Chicken Chain</a></li><li><a href="https://1851franchise.com/the-pros-and-cons-of-owning-a-chick-fil-a-franchise-2725069#stories">The Pros and Cons of Owning a Chick-fil-A Franchise</a></li><li><a href="https://1851franchise.com/chick-fil-a-emerges-as-the-leader-in-the-us-chicken-chain-industry-2727457#stories">Chick-fil-A Emerges as the Leader in the U.S. Chicken Chain Industry</a></li></ul>

Do You Qualify? A Look at the Chick-fil-A Franchise Requirements

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How much can franchisees make? It’s a question many prospective owners ask before investing in a franchise. While earnings tend to be driven by variables such as industry, location and general management skills, a proper understanding of the key factors driving profitability can help franchise owners develop expectations that are realistic.&nbsp;Multi-unit franchisee&nbsp;<a href="https://www.linkedin.com/in/mangesh-patel-9368569/">Mangesh Patel</a>, who’s readying the launch of six&nbsp;<a href="https://www.beefobradysfranchise.com/">Beef ‘O’ Brady’s</a> restaurant locations in the Macon, Georgia area, shares insights from his franchising experience.<h2>Understanding Franchise Income</h2>Keeping operational costs in check can have a major impact on overall earnings. Taking a proactive approach to expenses such as food and labor, as well as payroll and scheduling, can help align actual franchise income with general expectations for the business.“I just had a meeting with a couple of people, and they said, ‘You talked about a 25% profit margin, but I’m only doing 12%.’ So, I looked at the figures they sent me,” Patel said. “Their&nbsp;<a href="https://1851franchise.com/calculate-restaurant-franchise-profit-2730476">restaurant</a> food cost was running at 37%, which should be around 30%. The national average is about 32%. If I do things correctly, my average food cost needs to be at or below 30%. And payroll should run around 18%. But many people run 25 to 28%.”So,&nbsp;<a href="https://1851franchise.com/unraveling-franchise-earnings-how-much-can-you-really-make-2723935">how much can franchisees make</a>? Here are five areas to consider.<h2>Practical Tips for Prospective Franchisees</h2><ol><li>Control Costs From Day One:&nbsp;It’s important to monitor payroll, food and supply costs closely. Overstaffing and inefficiencies can quickly reduce profits.</li><li>Plan For The Opening Surge:&nbsp;Traffic within the first few months of opening is likely to be higher. It’s important to adjust staffing and inventory accordingly, and pay close attention to how those levels change as time goes on.</li><li>Invest In Training:&nbsp;Properly trained workers can help reduce waste and improve overall service, which has a direct effect on net income.</li><li>Understand Your Market:&nbsp;Each market is unique and revenue potential will vary depending upon location, demographics and competition.</li><li>Track Metrics Regularly:&nbsp;Food cost percentages, labor ratios and weekly sales data act as key indicators operations may need to be adjusted.</li></ol><h2>What Profitability Really Comes Down To</h2>Patel notes that if franchise owners manage labor and costs properly, it’s not impossible to achieve strong cash flow even in the first year, bucking some franchising trends.So,&nbsp;<a href="https://1851franchise.com/how-much-can-you-make-as-a-franchise-owner-2724761">how much can franchisees make</a>? While results tend to vary, careful planning, disciplined operations and a proactive approach to assessing initial costs are essential. But by grasping and guiding the elements that drive franchise profitability, franchise owners can maximize overall business earnings, scaling a business that’s sustainable financially over the long term.Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.

How Much Can Franchisees Make? A Guide for Prospective Franchise Owners

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For&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-these-tenured-franchisees-continue-to-grow-with-trublue-2726985">Tim and Kay Diemont</a>, owning a&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> franchise in Yorktown, Virginia, is a shared purpose. Over the past decade, the couple has built one of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue’s</a> most successful and enduring operations, all while strengthening their marriage, deepening their community connections and setting an example for what family-owned franchising can achieve.By the time TruBlue came into their lives, both Tim and Kay were ready for a new chapter.“Tim was working as a regional director of stores and in charge of the East Coast. I had been with the same architectural firm for 20 years,” Kay said. “Tim was tired of the corporate demands, traveling and wanted to be home more. He also wanted to be doing something that would be rewarding and help in our community — the community where we raised our two sons. My employer was getting ready to retire and, since [Tim and I] had always wanted to work together, the timing seemed perfect for both of us.”The couple’s shared vision aligned perfectly with&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-a-strong-franchise-choice-in-the-growing-senior-industry-2728519">TruBlue’s mission of helping seniors and busy families maintain their homes with ease and peace of mind</a>.<h2>From Marriage Partners to Business Partners</h2>Transitioning from life partners to business partners came naturally to the Diemonts.“Since we were already partners, this new partnership was an easy transition,” Kay said. “Tim knew how to manage people and had been in a leadership position for many years. I was already trained administratively and had worked in marketing for both the architectural firm and for a local mayor. So, my community connections were very strong in this area.”Their complementary skill sets have proven invaluable. A U.S. Air Force veteran originally from Michigan, Tim brought strong operational and leadership experience from his years managing retail teams. Kay, who has lived in the Yorktown area her entire life, leveraged her local relationships and administrative background to handle marketing and office management.The couple’s oldest son, Derrick, is a systems engineer who has contributed to the business over the years. “His expertise with setting up our computer needs and just his overall help with the business was and continues to be a huge plus,” Kay said.The Diemonts say that working together has improved their&nbsp;<a href="https://1851franchise.com/strategicfranchising/work-life-balance-as-a-franchise-owner-is-it-possible-2728825">work-life balance</a> rather than complicating it. “Since we work together, our schedules are the same,” Kay said. “We can take as much time off as we want or need, and we enjoy traveling extensively every year.”<h2>Choosing TruBlue for Their Family’s Next Chapter</h2>When the Diemonts first began exploring franchise ownership, they were drawn to opportunities that allowed them to&nbsp;<a href="https://1851franchise.com/the-top-25-franchise-brands-committed-to-serving-their-communities-2724335">serve their community</a>.“Tim was looking into a senior care franchise and at the time the one he was interested in pursuing was already taken in our area,” Kay said. “The person he was speaking with at&nbsp;<a href="https://strategicfranchising.com/">Strategic Franchising</a> mentioned a new franchise they were developing. It sounded like a perfect fit for someone who already knew managerial and handyman skills. We were one of the first to open a TruBlue, and we have been the proud owners since 2013.”The TruBlue model — focused on home maintenance, handyman services and senior safety — felt like the right blend of purpose and practicality. “Tim always had faith and knew we would be a success,” Kay said. “The model for TruBlue was perfect! Our co-workers, family and friends loved the concept, and we had customers lined up before we ever purchased our territory.”<h2>Family Ownership in Action</h2>As business partners, the Diemonts run their franchise with the same&nbsp;<a href="https://1851franchise.com/how-a-franchisor-can-cultivate-a-strong-franchise-community-2722789">teamwork and communication</a> that have defined their marriage for nearly five decades.“We have great partners, who are like-minded to bounce ideas through,” Kay said. “All our employees know they can come to either one of us with a question or a problem and 98% of the time, they will get the exact response from us. The other small percentage is only due to Tim’s knowledge of certain handyman jobs and mine would be administrative questions regarding invoicing or payroll.”That united front has helped them build a loyal team and a strong reputation throughout Yorktown and the surrounding Peninsula communities. “Our client base is strong because we provide our customers with a good service at a great value, and it is continually growing,” Kay said. “Our employees are happy to be a part of our team and we are sure all of them would stay with or continue with any new owner, whether it be family or someone new.”<h2>Building a Family Legacy</h2>After more than 10 years in business, the Diemonts have watched TruBlue grow from a small emerging concept into a&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-accelerates-growth-in-2025-with-record-breaking-midyear-momentum-2730055">nationally recognized brand</a>. But for them, the most important growth has been personal — and local.“Hopefully, we have built a business that either one of our sons would be proud to carry on in the future,” Kay said. “Our client base is strong because we provide our customers with a good service, at a great value and it is continually growing.”The couple takes special pride in supporting local seniors, veterans and busy families. “Making our customers and employees happy and doing something good within our community for our seniors and veterans has been the most rewarding,” Kay said. “As a veteran and family-owned business, we take great pride in providing a service to those who have served our country and to their families. For our seniors and busy adults, providing them with peace of mind and someone they can trust in their homes is a very big deal to us as a company and as a family. Everyone’s home is their castle, and we always hope TruBlue of Yorktown makes them feel that way.”<h2>The Rewards of Working Together</h2>When asked about the hardest or most surprising part of running a family business, Kay didn’t hesitate: “Probably how easy it has been to work together. Nothing has been hard about it for us personally. Our skill sets matched pretty good.”For Tim and Kay, the past decade has been defined by collaboration, connection and community — and the next one promises more of the same.“Overall, everything we dreamed about running our own business has come true,” Tim said. “This is a great way of life.”

Why This Couple Left Corporate America to Build a Community-Focused TruBlue Business in the Town Where They Raised Their Sons

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Family has always been at the heart of everything for sisters&nbsp;<a href="https://1851franchise.com/griswold-franchise-oklahoma-city-north-manar-landis-maha-zirn-kashoor-2730454">Manar Landis and Maha Zirn-Kashoor,</a> so when they began looking for a new business venture, it only made sense that they’d do it together. Today, the pair are proud&nbsp;<a href="https://griswoldhomecarefranchise.com/">Griswold</a> franchisees, combining their complementary skills and shared compassion to make a difference in the lives of seniors and&nbsp; families in their community. For Zirn-Kashoor and Landis, the decision to go into business together was as natural as their lifelong connection.“The short answer,” Zirn-Kashoor said, “is that it’s always the right time as a family to be together. We were both in the right place to start that one.”Though life had taken them in different directions — with families, careers and homes of their own — the sisters never lost touch. “We were always in contact,” Zirn-Kashoor said. “Almost every year we saw each other. So when the idea of the business came, it was only natural that we were both ready for it and said, ‘Let’s go for it.’”That shared readiness made the decision simple: it was time to&nbsp;<a href="https://1851franchise.com/griswold/how-griswold-home-care-provided-a-more-meaningful-career-for-these-franchisees-amid-the-pandemic-2715838">build something meaningful together</a>.<h2>From Sisters to Business Partners</h2>Transitioning from family members to business partners came smoothly for the pair. “Because we know each other quite well, it came very naturally,” Zirn-Kashoor said. “We recognized my strength, her strength, where we can complement each other — and it’s working so far.”The two sisters developed a natural division of responsibilities, allowing each to focus on what she does best. That balance has only strengthened their bond. “It brought us even closer to each other,” Zirn-Kashoor said. “Usually, when you have family, each one goes to their business or work and then maybe you meet at dinner or on weekends. Now we are combining all this — we see each other even more now. It added positively to the dynamic.”<h2>Why Griswold?</h2>When it came time to choose a brand, Landis led the research — and&nbsp;<a href="https://1851franchise.com/griswold/info">Griswold</a> quickly stood out. “She asked around, looked into different franchises, and it was the reputation of Griswold,” Zirn-Kashoor said. “From the first moment we spoke with them, it felt like we were joining a family.”That sense of belonging only deepened as they met other franchisees. “They are very professional, but there is also a warm environment,” Zirn-Kashoor said. “When we met other franchisees at a couple of events, it felt like family. It just enhanced our feeling that this is the right company we want to join.”<h2>A Family-Owned Business With a Human Mission</h2>As sisters and co-owners, Zirn-Kashoor and Landis believe their family connection adds real value to how they lead their business and care for their clients. “It’s an added value to be family working together,” Zirn-Kashoor said. “We know how to divide the work, who’s responsible for what, and sometimes we combine our efforts on certain areas where we can bring an even better outcome.”That collaboration is rooted in shared purpose. For the sisters, Griswold’s mission resonated deeply. “The story of Jean Griswold is very touching and impressive,” Zirn-Kashoor said. “It’s not money-oriented — it’s very human and people-oriented. That’s what really drove us. Otherwise, any business you can start somewhere and think about profit. This is not the easiest one, but we chose it on purpose because we can relate to it … When you think about it, we are helping vulnerable people — people in need — and that’s something we are already proud of.”<h2>Building a Legacy of Care and Connection</h2>More than just a business, Zirn-Kashoor and Landis see their Griswold franchise as a legacy — one rooted in compassion and community. “We are certain that our hard work will bring very fruitful income,” Zirn-Kashoor said, “and we hope that this is the legacy we can keep as a name for us, for our children and for our family later on. There cannot be a better legacy than helping people in need and caring for the community.”Even amid the challenges of launching a business, the sisters have found unexpected joy in the journey. “The most surprising part is how much fun we are having,” Zirn-Kashoor said. “We knew we would enjoy it, but we didn’t know it would start from day one. We keep reminding each other not to forget to have fun and enjoy the journey.”

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