1851

In 1971, the first <a href="http://www.togosfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=togos-focuses-expansion-efforts-on-los-angeles-2704761" target="_blank" rel="nofollow">Togo&rsquo;s</a> restaurant&mdash;a small sandwich shack serving oversized sandwiches&mdash;was opened by a college student in San Jose, California. Since then, the size and scope of the brand have exploded, with <a href="https://togos.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=togos-focuses-expansion-efforts-on-los-angeles-2704761" target="_blank" rel="nofollow">Togo&rsquo;s</a> locations dotting dozens of markets across eight states on the West Coast. Even as the franchise looks toward establishing new markets further east, Togo&rsquo;s is determined to make the most of their high profile back home in California. To that end, Togo&rsquo;s has announced plans for large-scale expansion effort in the Los Angeles market.

Mike Norcup, Togo&rsquo;s vice president of franchise sales, sees Los Angeles as an essential component of the brand&rsquo;s overall growth strategy.

&ldquo;LA is an important piece of the puzzle,&rdquo; Norcup said. &ldquo;Because we started in California and have such an enthusiastic customer base there, we have a sort of home-town-hero status that other brands can&rsquo;t compete with. A persistent priority of our growth strategy is to maintain and grow that ownership.&rdquo;

Despite their dominance in California markets, Norcup said Togo&rsquo;s has a lot of room to grow in Los Angeles, where customers who know the brand are eager to find more accessible locations.

&ldquo;The most attractive aspect of LA as a market for growth is that it&rsquo;s underserved relative to our brand awareness there. We have customers clamoring for more Togo&rsquo;s restaurants in LA. It&rsquo;s rare to have so much room for growth in a market where your brand is already so well established.&rdquo;

According to Norcup, much of the consumer excitement around Togo&rsquo;s is due to the brand&rsquo;s dedication to fresh, high-quality ingredients, which has become a crucial selling point in the increasingly health-conscious market.

&ldquo;Everyone is trying to do a little better with their diets every year,&rdquo; said Norcup. &ldquo;And that goes double in LA. As that trend continues, Togo&rsquo;s becomes an even more attractive proposition. Everything we serve is fresh, nothing is greasy or frozen. You can see and taste the difference, and that has become very important to customers.&rdquo;

Los Angeles also provides a diverse pool of candidates for new Togo&rsquo;s owners, something Norcup is excited to take advantage of.

&ldquo;Every type of person is in LA, from 30-year olds who have saved up enough to start their own business to older, more seasoned entrepreneurs who are looking to add to their business portfolio. We love to have a broad spectrum of personalities and backgrounds running our stores. As we improve our operations, we are always looking to work with our franchisees, so it helps to have a diversity of perspectives on that level.&rdquo;

In addition to new Togo&rsquo;s owners, Norcup is eager to help existing owners in Los Angeles expand their operations.

&ldquo;We&rsquo;re always looking to bring on new owners, but we&rsquo;re just as excited to help our existing owners in the area grow their business,&rdquo; said Norcup. &ldquo;When Togo&rsquo;s owners open new units, they bring their knowledge and experience with them, and it&rsquo;s fun to see our franchisees grow the business and see their dreams come to fruition.&rdquo;

The startup costs to open a Togo&rsquo;s range from $274,000 to $508,700, and Togo&rsquo;s development team is focused on finding owners who can make that investment and are passionate about the product, whether those owners are new to the brand or longtime partners.

&ldquo;The most essential quality in any owner is a passion for the brand and the product,&rdquo; Norcup said. &ldquo;The business does not require restaurant expertise, through our training programs the operations are simple enough to learn, so we are really looking for people who love our sandwiches as much as we do and are excited to grow with the brand.&rdquo;

Togo's, Los Angeles Franchise, Franchise Development, Sandwich franchise

Togo’s Focuses Expansion Efforts on Los Angeles

1851 Franchise

The “big, fresh, and meaty” sandwich brand seeks to leverage brand awareness for growth in its home state

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

togos-focuses-expansion-efforts-on-los-angeles

Sola Salons

Sola Salons Marks Major Milestones in Q3: 21,000 Pros, New Tech Innovations and a National Philanthropic Partnership

sola-salons-marks-major-milestones-in-q3-21000-pros-new-tech-innovations-and-a-national-philanthropic-partnership

Sparkle Squad Window Cleaning Services

Sparkle Squad Franchise - Happinest - Troy Oliphant - 1851 Franchise

How This Sparkle Squad Franchise Owner Builds Community Connections and Steady Revenue

sparkle-squadd-franchise-kansas-city-troy-oliphant

Woodhouse Spas

Woodhouse Spas Franchise Support - 1851 Franchise

How Woodhouse Spas Franchising Works: A Deep Dive Into Support and Success

woodhouse-spas-franchise-support

Express Employment Professionals

How This Veteran Helps Others Find Work Through Express Employment Professionals

how-this-veteran-helps-others-find-work-through-express-employment-professionals

SweatHouz

SweatHouz Franchise - SWTHZ - Brenna and Kevin Dorsey - North Bethesda, Maryland - 1851 Franchise

A Family Bet on Wellness: The Dorsey Duo’s Journey With SweatHouz in North Bethesda, Maryland

sweathouz-franchise-north-bethesda-dorsey

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Round Table Pizza Franchisees Take FAT Brands to Court Over Marketing Fund Mismanagement

round-table-pizza-franchisees-take-fat-brands-to-court-over-marketing-fund-mismanagement

FAT Brands Nears Bankruptcy as Creditors Demand Repayment of $1.3 Billion Debt

fat-brands-nears-bankruptcy-as-creditors-demand-repayment-of-13-billion-debt

Callaway Sells Majority Stake in Topgolf to Private Equity for $770 Million

callaway-sells-majority-stake-in-topgolf-to-private-equity-for-770-million

Keith Sizemore headshot, Radiance Holdings

Radiance Holdings Names Keith Sizemore Chief Development Officer

keith-sizemore-radiance-holdings-cdo

Jobseekers Are Flocking to “Unglamorous” Jobs — And Home Service Franchises Could Benefit

Jobseekers Are Flocking to “Unglamorous” Jobs — And Home Service Franchises Could Be Poised To Benefit

jobseekers-shift-boosts-home-service-franchises

Scenthound Franchise Costs, Fees, Profit and Data for 2025

scenthound-franchise-costs-fees-profit-and-data

Newk's Eatery Franchise - Columbus, Mississippi Expansion - 1851 Franchise

Newk’s Eatery Taps Seasoned Beef ‘O’ Brady’s Multi-Unit Operators for New Columbus, Mississippi Expansion

newks-franchise-columbus-ms-patel

The Grout Medic, tile and grout services franchise logo

Grout Medic Franchise Costs, Fees, Profit and Data for 2025

grout-medic-franchise-deep-dive

image of michael brown and matt kelton from children's lighthouse family owned brand private equity

Learn Why Children’s Lighthouse Is Different as a Family-Owned Brand vs. a Private Equity Brand in Upcoming Webinar

family-owned-vs-private-equity-childrens-lighthouse

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

Photo of group of dogs standing together in day care facility

Top Pet Boarding and Day Care Franchise Opportunities for 2025

top-pet-boarding-daycare-franchises

1851 Franchisee Spotlight graphic with photo of Eli Cohen, Layne's Chicken Fingers logo

C5 Restaurants Grows its Texas Footprint with 40 Layne’s Chicken Fingers Locations Planned Statewide

eli-cohen-laynes-chicken-fingers-texas

Paris Baguette Welcomes Zac Sulma as New Chief Operating Officer

new-coo-zac-sulma

image of stephen westerman and matthew westerman, owners Fort Walton Beach Two men and a junk truck

Twin Brothers Move From Managers to Owners with New TWO MEN AND A JUNK TRUCK Franchise on the Gulf Coast

twin-brothers-two-men-and-a-junk-truck-fort-walton-beach

Togo’s Focuses Expansion Efforts on Los Angeles

MORE STORIES LIKE THIS