1851

<ul><li>Honoree:&nbsp;<a href="https://www.linkedin.com/in/jhwquarles2011/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-franchise-legal-players-jeffrey-wolf-quarles-brady-llp-2726988" target="_blank" rel="nofollow">Jeffrey Wolf</a></li><li>Role:&nbsp;<a href="https://www.quarles.com/people/jeffrey-wolf?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-franchise-legal-players-jeffrey-wolf-quarles-brady-llp-2726988" target="_blank" rel="nofollow">Partner, Quarles &amp; Brady LLP</a></li></ul>Jeffrey Wolf is a nationally-recognized commercial litigator with over 35 years of experience, particularly in franchise law. He represents franchisors in disputes involving unpaid royalties, fraud, liquidated damages, system standards and other complex issues. Wolf also enforces restrictive covenants and defends against franchise and consumer class actions. Wolf’s practice extends to health care, employment, real estate and intellectual property.1851 Franchise: What do you see as the most important things franchisors should do to protect their brand?&nbsp;Jeffrey Wolf:&nbsp;For starters, all franchisors should take a proactive and diligent approach to protecting their brand. The top three things, in addition to taking all necessary steps to protect intellectual property rights, in my view are: (1) carefully selecting franchisees who are aligned with the brand’s values and have the necessary qualifications and experience to successfully run the franchise; (2) establish clear guidelines and brand standards, including quality assurance standards, which helps maintain consistency across all locations and protects the brand image; and (3) monitoring compliance with brand standards by conducting regular inspections and audits of franchise locations and, when appropriate, taking prompt action to address any deviations.1851: How important is the information in Item 19 of the franchise disclosure document?&nbsp;Wolf:&nbsp;Item 19 of a franchise disclosure document — should a franchisor elect to include such disclosures in its document — is one of the most important sections as it provides crucial information on the potential financial performance and profitability of the franchise opportunity. It is a tool that can have a significant impact on a prospective franchisee’s decision making on whether to go forward with the opportunity. As a franchise attorney, I cannot overemphasize the importance of providing accurate, truthful and reasonably stated financial performance representations, with appropriate explanations and context to help prospects understand the information presented.1851: What is the single largest legal mistake brands make?&nbsp;Wolf:&nbsp;Franchising is a highly regulated industry, with laws at both the federal and state levels governing disclosure, registration and the relationship between franchisors and franchisees. Overall, the largest “legal mistake” franchisors make is not prioritizing legal compliance and seeking guidance from experienced franchise attorneys. Proactively addressing legal issues with experienced counsel will help franchisors protect their brand, mitigate risks and build a strong foundation for success.1851: How do you stand out as a franchise law firm?&nbsp;Wolf:&nbsp;As one of the largest and most reputable Franchise and Distribution practices in the U.S, the Quarles team consistently provides legal advice backed by a deep understanding of the market in which our clients operate. Our team includes veteran franchise lawyers who are active leaders within the ABA Forum on Franchising, editors of the Franchise Law Journal and members of various committees of the International Franchise Association.We help clients navigate the maze of state, federal and international laws and establish, structure and expand emerging and maturing franchise systems into new jurisdictions. Where there is potential for brand acquisitions and M&amp;A, we help clients take advantage of every opportunity. Our team also includes elite, experienced franchise litigators who have resolved major disputes short of trial, and when necessary, have tried some of the largest franchise-related cases in the industry. Our litigators have extensive experience successfully resolving them aggressively but pragmatically. We pride ourselves on providing cost-effective representation, so our clients can concentrate on maximizing the potential of their businesses.Our team represents clients ranging from the world’s largest franchisors and manufacturers to exciting new startups — and every size company in between and across virtually all industries. And we don’t just provide franchise-specific representation to our clients. As a national law firm of approximately 525 attorneys, we leverage firm resources in many other areas, such as labor and employment, tax, intellectual property, real estate, product liability, privacy and data protection, contracting, M&amp;A lawyers and more to ensure our clients are fully protected on all fronts.1851: What is the best business advice you have received in your career?&nbsp;Wolf:&nbsp;To learn the business of law practice as well as all facets of your clients’ business to maximize the effectiveness of legal representation.Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit&nbsp;<a href="http://www.1851growthclub.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-franchise-legal-players-jeffrey-wolf-quarles-brady-llp-2726988" target="_blank" rel="nofollow">www.1851growthclub.com</a> and start your journey.

Top Franchise Legal Player: Jeffrey Wolf, Quarles & Brady LLP

1851 Franchise

1851 Franchise’s annual showcase of the top players in the franchise industry is back. Meet Jeffrey Wolf, and hear his insights on legal issues in the franchise space.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Top Franchise Legal Players: Jeffrey Wolf, Quarles & Brady LLP

top-franchise-legal-players-jeffrey-wolf-quarles-brady-llp

TruBlue Home Service Ally

TruBlue Featured in USA Today as Key Player in Helping Seniors Age Safely at Home

trublue-featured-in-usa-today-as-key-player-in-helping-seniors-age-safely-at-home

Right at Home

Right at Home Marks 30 Years With Continued Franchise Growth

Right at Home Marks 30 Years With Continued Franchise Growth, Tech Advancements, and Strong System Engagement in First Half of 2025

right-at-home-franchise-growth-2025

KidStrong Franchising, LLC

Unlocking Superpowers: How KidStrong Is Building the Next Generation of Confident Kids — and Thriving Franchise Owners

kidstrong-franchise-confident-kids

Image of a kid growing up, developing with kidstrong, high fiving and smiling. 

How KidStrong has Become the Franchise Disrupting Child Development by Partnering with Purpose-Driven Franchise Owners 

kidstrong-franchise-opportunity-child-development

Picture of kids for franchise business Kidstrong which focuses on child development and fitness

KidStrong Is Pediatrician-Recommended for Raising Confident, Capable Kids and Families Can't Get Enough

kidstrong-child-development-program

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Image of Donald Trump pointing with red stripes in the background

August 1 Tariff Deadline Is Said to Have ‘No Extensions’: What This Could Mean for Franchises

august-1-tariff-deadline-franchise-impact

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Drone Delivery Takes Flight in QSR: The Future of Franchise Operations?

drone-delivery-takes-flight-in-qsr-the-future-of-franchise-operations

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

Top 25 Franchise Marketing Leaders: Kelsey McManemin — Vice President of Marketing, HTeaO

top-25-franchise-marketing-leaders-kelsey-mcmanemin-vice-president-of-marketing-hteao

Photo of a large group of people standing in a circle, placing hands together in center

Franchise Opportunities for Minorities: Expanding the Franchise Network

franchise-opportunities-for-minorities

Amanda Evans - Stellar Service Brands - Franchise Marketing Leaders 2025 - 1851 Franchise

Top 25 Franchise Marketing Leaders: Amanda Evans — Senior Vice President of Marketing, Stellar Service Brands

stellar-service-brands-marketing-leader-amanda-evans

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

paris-baguette-franchise-rockaway-new-jersey-vishal-junjea

Franchisee spotlight graphic with photos of Danielle Rosemond & Usman Khan & TruBlue logo

Family Members of Local Physicians Bring TruBlue Franchise to North Central Nassau, Long Island: A Health Care-Inspired Approach to Aging in Place

family-brings-trublue-franchise-to-north-central-nassau

Top Franchise Legal Players: Jeffrey Wolf, Quarles & Brady LLP

MORE STORIES LIKE THIS