1851

It&rsquo;s the night before Thanksgiving. Your kitchen is already inundated with pots and pans and plans for a whole day full of cooking, but the family is still hungry. So what do you do?

If you are like many Americans, you will be ordering in, and according to the data you will likely be ordering from <a href="https://toppersfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=toppers-prepares-for-pizza-pandemonium-on-black-wednesday-2704838" target="_blank" rel="nofollow" target="_blank">Toppers Pizza</a>.

<a href="https://topperspizza.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=toppers-prepares-for-pizza-pandemonium-on-black-wednesday-2704838" target="_blank" rel="nofollow" target="_blank">Toppers Pizza</a>, the better pizza franchise from Whitewater, Wisconsin, typically has one of its biggest sales days of the year the Wednesday before Thanksgiving. In fact, system-wide Toppers sees a 44.59% increase in sales on the average &ldquo;Black Wednesday&rdquo; as opposed to the average non-holiday middle of the week.

&quot;Wednesday is always a great day, we just try to hang on,&rdquo; said Toppers Pizza Director of National Marketing &amp; Menu Innovation Mac Malchow. &ldquo;A lot of times people are traveling back home and going out and we like to be a part of their night. We&#39;re open late and people are typically up later the night before Thanksgiving.&quot;

While the onrush of customers the day before Thanksgiving is great for the bottom line, one might expect issues related to operations and staffing the day before a major holiday. However, according to Eau Claire, Wisconsin Toppers franchisee Caro Johnson, her team enjoys taking on the challenge of a special and hectic day.

&ldquo;One of the great things we do for our employees is that we are always closed on Thanksgiving, so we don&rsquo;t have a lot of requests off for Wednesday,&rdquo; said Johnson. &ldquo;This allows us to be properly staffed up and ready to handle everyone that doesn&rsquo;t want to cook the day before Thanksgiving.&rdquo;

In Eau Claire, where the Toppers locations tend to see anywhere from a 50-70% sales increase, Johnson says they are always looking at their numbers from the last year to be prepared staffing-wise for what the day might bring. She also says that includes some additional challenges, such as an increase in big group orders as offices and families look to prime their stomachs ahead of the gluttonous day to come.

&ldquo;This isn&rsquo;t a normal shift we are talking about, but everyone is willing to sweat because it&rsquo;s a special day,&rdquo; said Johnson. &ldquo;When it gets tough and we get those extra orders, our team says &lsquo;let&rsquo;s do it, this is what we are here for&rsquo; and we knuckle down and get through it.&rdquo;

This year, to give back a bit more to their hungry and loyal customers, Toppers is also rolling out a Cyber High Fiver deal starting the day after Thanksgiving. The promotion, which runs from Black Friday through Cyber Monday, offers 50% off pizzas with an online order.

&quot;We have historically seen great support from Black Friday businesses that are staffed to the brim and are working long hours,&rdquo; said Malchow. &ldquo;Black Friday has started to extend through the whole weekend into Cyber Monday, so we thought it would be good to roll out a program that can last the entire weekend. It&#39;s our way to show appreciation for our customers who are working that weekend, or those shopping and building up a hunger.&quot;

As great deals like the Cyber High Fiver bring even more customers through the door, Caro Johnson says her team will be ready and excited to serve them all.

&ldquo;We are like football players with a pre-game high of adrenaline on these big days,&rdquo; said Johnson. &ldquo;Our team will be loud, yelling out orders, and taking care of everyone that comes in.&rdquo;

&nbsp;

Toppers Prepares for Pizza Pandemonium on Black Wednesday

1851 Franchise

The Wednesday before Thanksgiving marks one of the biggest pizza ordering days of the year

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

toppers-prepares-for-pizza-pandemonium-on-black-wednesday

Onigilly Japanese Kitchen

Unlocking the Potential: How Much Can You Earn as an Onigilly Franchisee?

unlocking-the-potential-how-much-can-you-earn-as-an-onigilly-franchisee

Filta Environmental Kitchen Solutions

DeWitts Ignite New Chapter for Filta Environmental Kitchen Solutions in Reno 

Grease, Grit, and Growth: DeWitts Ignite New Chapter for Filta Environmental Kitchen Solutions in Reno, Nevada

grease-grit-and-growth-dewitts-ignite-new-chapter-for-filta-environmental-kitchen-solutions-in-reno-nevada

Layne's Chicken Fingers

Layne's Chicken Fingers-50 Unit-Wendy's-Franchisee-June-2025

Why This 50 Unit Wendy’s Franchisee Is Betting on Layne’s for His Next Big Move

wendys-franchisee-expands-with-laynes-chicken-fingers-texas

CapitalSpring

CapitalSpring’s Jim Balis Talks Growth, ROI and the Future of Fast Casual on “Rock My Restaurant”

capitalsprings-jim-balis-talks-growth-roi-and-the-future-of-fast-casual-on-rock-my-restaurant

Children's Lighthouse

Children’s Lighthouse Ramps Up Growth in First Half of 2025 With Strategic Expansions, Franchise Signings, and New Headquarters

childrens-lighthouse-ramps-up-growth-in-first-half-of-2025-with-strategic-expansions-franchise-signings-and-new-headquarters

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Drone Delivery Takes Flight in QSR: The Future of Franchise Operations?

drone-delivery-takes-flight-in-qsr-the-future-of-franchise-operations

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

From Franchisee to Franchisor: How Howard Picker Is Using His Experience to Drive Sustainable Growth at Floyd’s 99

howard-picker-floyds-99-barbershop-franchise-franchisor-hot-seat

Jollibee -Launch-Story-Brand-Page-Deep-Dive-2025

Jollibee Franchise Costs, Fees, Profit and Data for 2025

jollibee-franchise-costs-fees-profit-and-data-for-2025

Bringing Robots to Main Street: How Elad Inbar’s RobotLAB Franchise Is Powering the Local AI Revolution

bringing-robots-to-main-street-how-elad-inbars-robotlab-franchise-is-powering-the-local-ai-revolution

Busy Bee Jumpers Franchise Costs, Fees, Profit and Data for 2025

busy-bee-jumpers-franchise-costs-fees-2025

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

paris-baguette-franchise-rockaway-new-jersey-vishal-junjea

Top 25 Franchise Marketing Leaders: Kelsey McManemin — Vice President of Marketing, HTeaO

top-25-franchise-marketing-leaders-kelsey-mcmanemin-vice-president-of-marketing-hteao

How This Franchise Consultant Turned a Love for Dogs Into a Business with Dog Training Elite

How This Franchise Consultant Turned a Lifelong Love for Dogs Into a Growing Business with Dog Training Elite

how-this-franchise-consultant-turned-a-lifelong-love-for-dogs-into-a-growing-business-with-dog-training-elite

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

Toppers Prepares for Pizza Pandemonium on Black Wednesday

MORE STORIES LIKE THIS