TruBlue Home Service Ally

<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-reasons-why-technicians-love-working-at-trublue-total-house-care-2719631" target="_blank" rel="nofollow">TruBlue Total House Care</a>, the franchise that provides subscription-based home maintenance and handyman services for seniors and families, is on a mission to help people maintain the safety and value of their homes through home assessments and regular maintenance. By doing so, TruBlue is catching the attention of both customers and prospective franchisees alike. And a significant part of achieving that mission is providing meaningful and rewarding career opportunities to employees throughout their system.&nbsp;“Our major differentiating factor with consumers is the level of trust and reliability we emphasize with our employees,” said TruBlue President&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-reasons-why-technicians-love-working-at-trublue-total-house-care-2719631" target="_blank" rel="nofollow">Sean Fitzgerald</a>. “These are not 1099 workers — they are background-checked, screened and insured. We are not going to send just anybody into a customer’s home. As a result, we have created the best work environment for our technicians possible and become an employer of choice so our franchisees can be better positioned to scale their business and provide this essential service to homeowners in their community.”Here are five reasons why technicians love working for TruBlue Total House Care1. A Team-Oriented Culture&nbsp;While the home services industry is full of hired contractors and part-time workers, TruBlue aims to cultivate a supportive and welcoming environment where technicians can feel like they are really contributing to a solid team.&nbsp;“Most home technicians are handymen, so they are used to an environment where they are working for other handymen,” said Fitzgerald. “Basically, those are one-off jobs and often lack a company culture or team environment. What gives us a unique advantage is that a handyman can be a part of something bigger. Sure, the pay and benefits are competitive, but it is that satisfaction and team culture that really makes technicians stay with us.”&nbsp;Tim Loehrke, a lead technician at&nbsp;<a href="https://trubluehousecare.com/vienna?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-reasons-why-technicians-love-working-at-trublue-total-house-care-2719631" target="_blank" rel="nofollow">TruBlue House Care of Vienna, Virginia</a>, agrees that culture is one of the primary benefits of working for the company. “The working environment really is great,” he said. “Carmen Hendricks, the franchise owner of our location, provides us with the tools, education and everything we need to thrive as technicians. She’ll work with us and find the niches that we work best in — for example, I like to do a lot of carpentry and detail work, so she’ll put me on those projects. TruBlue really allows you to find what you are best at and focus on it.”2. A Business With a PurposeBeyond a meaningful team environment, Fitzgerald says TruBlue technicians also have the opportunity to join a business with a purpose. “We help seniors and busy families age in place, which really makes us a purpose-driven organization,” said Fitzgerald. “You can really feel good about what you do and know that you are helping people.”Sean Lashleyand, another lead technician with TruBlue of Vienna, says his favorite part of working with TruBlue is helping those in the community. “When you finish a job in someone’s home and people are satisfied with it, they really appreciate the work,” he said. “And also, the ability to help seniors and provide them with handyman services they can’t do themselves really makes you feel good.”3. Simple Jobs and More DiversityAs opposed to other handyman companies who refuse to take on smaller jobs, TruBlue has carved out a lucrative niche by tackling a wide range of projects, including everything from changing a lightbulb to painting a room to upgrading a bathroom — anything seniors or busy families need to feel more comfortable in their home. This means more diversity within the day-to-day life of technicians.&nbsp;“The thing that really attracted me to the job originally was the kinds of jobs that we do,” said Loehrke. “I didn’t want to be a contractor and didn’t want to do big house remodels. I like the in-and-out jobs. I also love the different people you meet along the way and the things you learn while figuring out the best way to solve problems. That is really why I chose this job.”Lashleyand agrees, saying that even though he’s been there for 20 years, every day with TruBlue is still different. “I’ve never wanted a career where I do the same thing every day, like typical construction work,” he said. “TruBlue allows you to enjoy different jobs, and you get that satisfaction.”And Loehrke says TruBlue stands out because they can handle projects that many other companies may not tackle. “We’ve had a handful of jobs where homeowners say, ‘We had three handymen and contractors come in already, but they can’t get it done.’ Then we’ll come in and get it fixed in three hours, and it's better than new,” he said. “People are dumbfounded, and that brings a lot of satisfaction to me. Everything can be figured out, and we have the niche to do those smaller projects that other companies aren’t willing to do.”&nbsp;4. Management Opportunities&nbsp;“Working as a technician with TruBlue also allows for more stability and career opportunity than many competitors in the field,” Fitzgerald says. “A lot of handymen are forced to switch jobs a lot or are hired by a lot of different people. TruBlue provides technicians with steady, long-term work, where they can build relationships and advance in their careers.”Fitzgerald says this is possible because the TruBlue business model is built to scale for franchisees, which trickles down to more opportunities for team members. “Our owners are building to scale, which means more technicians will be promoted to team leaders,” he said. “If a franchisee scales to 10 to 15 employees, they will need a team leader for every five employees.&nbsp; That means technicians can come in at an entry-level and quickly work their way up to a team leader or even higher.” &nbsp;5. Long Term Employee RelationshipsAll of these advantages result in greater retention amongst technicians for TruBlue. This means technicians can feel more stable in their position and cultivate strong bonds with other team members.&nbsp;&nbsp;For franchisees, this also translates to more opportunity, Fitzgerald says. “Because we focus on team culture, competitive pay and upward mobility, we can easily become an employer of choice,” he said. “We are competing against Chuck-in-a-Truck companies who treat technicians like widgets. If you can build teams, articulate culture and deliver on that, you have a tremendous opportunity to be an employer of choice and make it easier to hire great people, which is a huge advantage as a franchisee.”And while ongoing labor shortages continue to impact several industries, Fitzgerald says TruBlue franchisees can be confident that they will not only have the right tools to attract qualified employees, but also the kind of business model that will keep them satisfied in their careers.&nbsp;Now, with a proven staffing model designed to attract and retain talent, TruBlue is continuing to catch the eye of business-savvy investors across the country. Since the start of 2022, the brand has added 14 new franchise locations, which equates to an 18% growth of the entire system, keeping pace to reach its goal of 100-plus locations by the year’s end.The total investment estimate for a TruBlue Total House Care franchise ranges from $65,050–$91,400. To learn more about franchising with TruBlue, please visit<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-reasons-why-technicians-love-working-at-trublue-total-house-care-2719631" target="_blank" rel="nofollow"> https://trubluefranchise.com/.</a> &nbsp;

5 Reasons Why Technicians Love Working at TruBlue Total House Care

1851 Franchise

With competitive pay, an unparalleled team culture, a purpose-driven service and opportunities for career development, TruBlue is quickly becoming an employer of choice within the booming home services industry.

This brand page has been paid for by TRUBLUE HOME SERVICE ALLY. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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For decades,&nbsp;<a href="https://www.linkedin.com/in/john-dawes-09067411/">John Dawes</a> has successfully built businesses from the ground up. Most recently, it was his work in bathroom safety remodeling that shifted his perspective. While helping seniors modify their homes for safety, Dawes saw firsthand the immense relief and joy his work brought to families.Now, at 60 years old, Dawes isn't looking to retire, he is looking to continue making a difference. Determined to spend the next decade doing meaningful work, Dawes has launched&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> in Sioux Falls. By pivoting to franchising, he is skipping the "start-up" headaches he faced in previous ventures to focus entirely on what drives him: providing peace of mind to the Sioux Falls community and helping neighbors stay safe and comfortable in their homes.1851 Franchise sat down with Dawes to discuss the launch of his new business. Here’s what he had to say:1851 Franchise: Frame your personal story for us. What do you want us to know?John Dawes: I've been in sales and management for most of my career. I bounced around from the auto industry to the mortgage industry, then onto the advertising agency world. I owned a mortgage company for many years here in Sioux Falls. Then I became their national sales trainer and their sales manager for 34 locations. I also owned an auto dealership leads and credit repair company called The Right Track Solution for five years.For the last year and a half, I headed up a national bathroom remodeling company. About 75% of my business was working with seniors, and I really enjoyed seeing firsthand how we impacted our customers and the new peace of mind our services provided for them. This really motivated me to open a business centered around seniors. I still have 10 to 15 years left to work, so I thought, “Why not open a senior service-centered business?”1851: What did you do before franchising, and how did you decide franchising made sense for you?Dawes: My first two businesses that I owned, there was not really a model to go by. So, you pretty much had to do everything from figuring out your CRM and your marketing approaches. I did not want to go down that road again because it takes a lot of work and a lot of time. What really attracted me to franchising is that they've already got everything completed for you. It’s like a turnkey business. You go in, follow the instructions and here you go.1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Dawes: I have a lot of friends that own franchises in different industries, so a lot of my perception of franchising comes from their experiences. Some of them were given a ton of freedom and leeway, others not at all. I thought initially that the franchisor would give me everything, but it turned out that they did give me some decision-making power, and I really appreciate that.1851: What made you pick this brand? What excites you most about this company?Dawes: When I found&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a> it was just a perfect match. I've always had a heart for helping people, especially seniors. With what they get for compensation and then the amount of things that they give you and the amount of support they give you, there really aren’t any franchises out there like them. They go above and beyond what many other companies do.1851: What do you hope to achieve with your business? What are your plans for growth?Dawes: I grew up in North Dakota in Grand Forks, so there might be possibilities of expanding to my home areas. I would definitely like to expand further south, maybe to Sioux City. There aren’t too many TruBlue territories in this area, so there is plenty of opportunity to expand.1851: Is there anything else about your story you want us to know?Dawes: I've always had just a passion for helping people and treating them how they should be treated. With my sales background I always aimed to not put a ton of pressure on customers to purchase or not purchase.Also, I've played racquetball for probably 40 years, 50 years, and I’m a new grandparent! I have one grandchild right now, with 2 more on the way. A lot of my time is spent with my family these days.1851: What advice do you have for other people thinking about becoming franchise owners?Dawes: I would definitely say that if you've got the inkling that franchise ownership is something you want to do, then you should do it. The nice thing about franchising is that there's always going to be help and support at the ready for you. If you have the drive to succeed, you will succeed.About TruBlue Home Service Ally:TruBlue Home Service Ally® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy handyman, home maintenance and senior modification services. Helping you maintain your home both inside and out, TruBlue’s services include handyman projects and to-do list chores, preventative home maintenance programs, kitchen and bath remodels, seasonal work, and senior modification services, all handled by professional, bonded and insured Tru-Pro® Technicians. TruBlue franchise owners are required to complete senior home safety certification programs through the NAHB and Age Safe America. As certified specialists, TruBlue franchisees are able to perform aging in place home safety assessments and can make recommended safety modifications as needed.All locations are independently owned and operated. Service offerings, certifications, and licenses vary by location.

TruBlue Home Service Ally - John Dawes Franchisee Feature - 1851 Franchise

After discovering a passion for helping seniors age in place safely, John Dawes is bringing the handyman and home safety franchise to Sioux Falls.

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1851 Franchisee Spotlight graphic with photo of Robert Campbell, TruBlue Home Service Ally

Why This Philanthropist and Pastor Is Starting a TruBlue Franchise in Wilmington, North Carolina

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Hollywood Roots, Home Safety Focus: How TruBlue’s Aging-in-Place Model Draws Purpose-Driven Owners

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Seasoned Entrepreneur Launches TruBlue Home Service Ally Franchise in East Lansing

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On a&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">recent episode of the “Pursuit of Profit” podcast</a>,&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> President&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a> unpacked why aging in place has quickly become one of the most urgent—and underserved — needs in America. Older adults overwhelmingly want to remain in their homes, but the typical home environment often isn’t maintained or designed to support safe independence.Fitzgerald shared how his leadership path through major franchise brands—and his personal experience losing his mother and later his father-in-law after a catastrophic fall—deepened his commitment to&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue’s</a> mission. He positioned TruBlue as far more than a handyman concept, explaining that the brand’s niche is helping older adults stay safer at home through a three-step approach:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-home-service-ally-offers-free-home-assessments-for-fall-prevention-month-2727190">home safety assessments</a>,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-the-no-hassle-way-into-the-senior-industry-2729582">senior modifications</a>, and&nbsp;<a href="https://www.youtube.com/watch?v=ciA12NuaFVg">ongoing maintenance</a> that reduces risk over time.“I believe that most of the falls that seniors experience are due to the home environment not being well-maintained or they’re trying to maintain it,” Fitzgerald said.Throughout the episode, Fitzgerald emphasized that TruBlue wins trust by acting like a long-term partner rather than a one-off service provider — especially for the homeowners 50 and older who make up a majority of customers. The brand’s “Home Service Ally” identity reflects that relationship-first positioning, where small jobs create the credibility to earn larger projects and lifelong customer value.&nbsp;“There’s no job too small,” Fitzgerald said, noting that once a homeowner trusts TruBlue, repeat business follows—and so do referrals from families, neighbors, and even senior care organizations and medical networks seeking reliable in-home support.Watch the full episode&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">here</a>.&nbsp;For more information visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

Fitzgerald explains how TruBlue’s assessments, modifications and ongoing maintenance model helps older adults stay safer at home—while creating recurring, trust-driven demand for franchise owners.

TruBlue’s Sean Fitzgerald on Aging in Place, Fall Prevention and Building a “Home Service Ally”

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

5 Reasons Why Technicians Love Working at TruBlue Total House Care

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