TruBlue Home Service Ally

At&nbsp;<a href="https://www.trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=community-hero-franchisees-2730484" target="_blank" rel="nofollow">TruBlue Home Service Ally</a>, franchisees know what it truly means to be community heroes. By providing handyman, home maintenance and senior home safety services, they make it possible for older adults to age safely in place and for busy families to reclaim their time. Two owners,&nbsp;<a href="https://1851franchise.com/27-year-old-willoughby-resident-combines-personal-and-professional-experience-to-open-first-business-on-march-20-2721812">Quinn Malone</a> of Willoughby, Ohio, and&nbsp;<a href="https://www.linkedin.com/in/bennywink?utm_source=1851franchise.com&utm_medium=article&utm_campaign=community-hero-franchisees-2730484" target="_blank" rel="nofollow">Benny Wink</a> of Birmingham, Alabama, are great examples of how&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a> franchisees combine passion and purpose to serve their communities while building thriving businesses.<h2>Quinn Malone: Inspired by Family, Driven by Impact</h2>For Malone, his TruBlue journey started close to home. After caring for his grandfather and helping him modify his home to age in place, Malone saw firsthand&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-franchisees-champion-fall-prevention-to-keep-seniors-safe-at-home-2730105">the challenges seniors face and the opportunities to make a difference</a>.“My grandfather’s health started failing, and he wanted to do everything he could to stay in the house he built,” Malone said. “We had to go into his house and make it senior-proof for him. I started wondering how many other people were going through that as well.”That personal experience, paired with his background in sports administration and sales, led Malone to TruBlue. He launched his business in March 2023 and has quickly become a trusted ally for seniors in his community.“Overall the business has been great. We hit a turning point coming up on a year ago where we exploded in popularity,” Malone said. “We are on target to almost double our growth from last year, partly due to our&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-and-habitat-for-humanity-team-up-to-help-veteran-regain-independence-at-home-2729581">partnership with Habitat for Humanity</a> and some nonprofits we’ve been working with. Our word of mouth has also been great.”Malone has forged strong ties with local organizations, including the&nbsp;<a href="https://asaneo.org/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=community-hero-franchisees-2730484" target="_blank" rel="nofollow">Association of Specialists in Aging</a> and&nbsp;<a href="https://www.habitat.org/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=community-hero-franchisees-2730484" target="_blank" rel="nofollow">Habitat for Humanity</a>, where his team has completed 30 to 40 projects in the past 10 months alone. For him, the work goes far beyond business.“The senior generation is kind of the forgotten generation,” he said. “Society puts them to the side because they are retired or aren’t in the workforce. TruBlue focuses on them, allows them to feel that sense of purpose and the sense that they aren’t alone. That is a lot of the reason we’ve continued to grow. Eighty percent of our customers are over the age of 65.”For Malone, the work has been life-changing: “It’s really been incredible — not only for the seniors, but for me as well. Seeing the difference this made in my grandfather’s life, being able to do that for others is amazing. It really leaves me speechless.”<h2>Benny Wink: From Corporate Leadership to Community Ally</h2>While Malone came to TruBlue early in his career, Wink brought more than 20 years of corporate leadership experience with him. With a degree in computer science, an MBA, and leadership roles at major companies like Blue Cross Blue Shield and Russell Athletic, Wink knew what it meant to build systems and drive results. But his heart was always in home improvement.“I’ve always had an entrepreneurial spirit, which was modeled and fostered by my dad,” Wink said. “When I was 15, I designed a deck and privacy fence to go around our above-ground pool and my dad paid me and a friend of mine to build it. I’ve always enjoyed that kind of work, even while I pursued other professional paths.”After years in consulting, Wink decided it was time to align his career with his passion. Initially skeptical of franchising, he discovered that the support and systems of TruBlue would allow him to&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-franchise-a-unique-and-profitable-opportunity-for-entrepreneurs-2728388">combine business ownership with meaningful community impact</a>.“Honestly, I was very anti-franchising while initially researching different business opportunities” he said. “I dreaded the thought of paying royalties. However, as I did my due diligence, I realized that the royalties you pay give you access to a wealth of knowledge and support. That shortens the learning curve, and that kind of support makes a big difference.”Since launching in Birmingham, Wink has built partnerships with local nonprofits like&nbsp;<a href="https://drradvocates.org/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=community-hero-franchisees-2730484" target="_blank" rel="nofollow">Disability Rights and Resources</a>, which connects him to families in need of home safety modifications.“We partner with them and they partner with occupational therapists that go in and get an assessment,” Wink said. “Once we get those details worked out, we can go in and do the modifications for their home. We also sponsor that nonprofit. It’s a really good partnership where we can focus on people aging in place and help them get safer in their home.”For Wink, the joy comes in the little things, too. “I got a call the other day from a customer that had a drawer stuck,” he said. “Her medicine was stuck in the drawer and she couldn’t get it out! I went down there, met in the lobby and within a couple minutes we got the drawer unstuck. That’s fun. We find those sorts of things just as rewarding as the big things.”<h2>Building Businesses With Purpose</h2>Both Malone and Wink show how TruBlue franchisees are deeply integrated in their communities, not only by providing services but also by building partnerships and becoming trusted allies for families.“Every day, more seniors want to stay in their homes — but many can’t do so safely without regular maintenance and safety upgrades,” said TruBlue President&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald?utm_source=1851franchise.com&utm_medium=article&utm_campaign=community-hero-franchisees-2730484" target="_blank" rel="nofollow">Sean Fitzgerald</a>. “That’s where we come in. Our services prevent falls, reduce caregiver risk and support independent living — all while giving our franchisees a predictable, scalable business to grow.”For more information on franchising with TruBlue, visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

Be a Community Hero with a TruBlue Home Service Franchise

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TruBlue franchisees like Quinn Malone and Benny Wink exemplify how providing essential home services for seniors and busy families can create thriving businesses with profound community impact.

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Tech Industry Veteran Turns to TruBlue Home Service Ally to Build a Legacy with Purpose in The Woodlands, Texas

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Hollywood Roots, Home Safety Focus: How TruBlue’s Aging-in-Place Model Draws Purpose-Driven Owners

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Seasoned Entrepreneur Launches TruBlue Home Service Ally Franchise in East Lansing

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On a&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">recent episode of the “Pursuit of Profit” podcast</a>,&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> President&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a> unpacked why aging in place has quickly become one of the most urgent—and underserved — needs in America. Older adults overwhelmingly want to remain in their homes, but the typical home environment often isn’t maintained or designed to support safe independence.Fitzgerald shared how his leadership path through major franchise brands—and his personal experience losing his mother and later his father-in-law after a catastrophic fall—deepened his commitment to&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue’s</a> mission. He positioned TruBlue as far more than a handyman concept, explaining that the brand’s niche is helping older adults stay safer at home through a three-step approach:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-home-service-ally-offers-free-home-assessments-for-fall-prevention-month-2727190">home safety assessments</a>,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-the-no-hassle-way-into-the-senior-industry-2729582">senior modifications</a>, and&nbsp;<a href="https://www.youtube.com/watch?v=ciA12NuaFVg">ongoing maintenance</a> that reduces risk over time.“I believe that most of the falls that seniors experience are due to the home environment not being well-maintained or they’re trying to maintain it,” Fitzgerald said.Throughout the episode, Fitzgerald emphasized that TruBlue wins trust by acting like a long-term partner rather than a one-off service provider — especially for the homeowners 50 and older who make up a majority of customers. The brand’s “Home Service Ally” identity reflects that relationship-first positioning, where small jobs create the credibility to earn larger projects and lifelong customer value.&nbsp;“There’s no job too small,” Fitzgerald said, noting that once a homeowner trusts TruBlue, repeat business follows—and so do referrals from families, neighbors, and even senior care organizations and medical networks seeking reliable in-home support.Watch the full episode&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">here</a>.&nbsp;For more information visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

Fitzgerald explains how TruBlue’s assessments, modifications and ongoing maintenance model helps older adults stay safer at home—while creating recurring, trust-driven demand for franchise owners.

TruBlue’s Sean Fitzgerald on Aging in Place, Fall Prevention and Building a “Home Service Ally”

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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