Why This Air Force Veteran Family Is Investing in TruBlue Total House Care

As an Air Force veteran, Jeff Sloan has always had a passion for service. After 25 years in the military, he decided to become a local business owner, in large part, so he could continue to serve others in the private industry. He and his wife, Janet Sloan, owned and operated a franchise business for several years, developing a deep love for entrepreneurship and giving back to the community. 

It was also during this period that they discovered they had a real passion for serving seniors and found themselves wanting to give back in a new way on a new business journey. When they discovered TruBlue Total House Care, the home maintenance franchise that focuses on busy adults and seniors, they knew they had found their next adventure.

“Going from the military to being business owners made a lot of sense for us,” said Jeff. “We wanted to do something outside of the defense industry, but that would allow us to still be part of something bigger than ourselves, and to serve others. Entrepreneurship offered us that path.”

When the Sloans decided to open their first business back in 2016, they didn’t have any business experience and they quickly recognized that they couldn’t do it alone. 

“Franchising is a great model for people who have a desire to become entrepreneurs but don’t necessarily have a background in business,” said Jeff. “A good franchisor will provide all the training and support necessary to enable their franchisees to be successful. It’s in their best interest to do so, because ultimately, if you are successful, they will be successful.” 

After being in business with their first franchise for six years, the couple decided to move on to something new. 

“Having developed a passion for serving seniors, we looked for other business opportunities that would allow us to do that, and we came across TruBlue,” said Jeff. “The model of providing seniors with dignity, comfort, independence and safety by enabling them to age in place in their home really appealed to us.”

Because TruBlue believes that aging in place starts with a safe home, the company offers ongoing in-home maintenance and senior modification support to help seniors remain at home for as long as possible. The franchise offers seniors services starting in the form of a free home assessment, and then provides a quote and completes any necessary safety modifications such as installation of ramps and grab bars, widening of doorways, and more. TruBlue owners also offer quick fixes and minor home improvements, as well as quarterly and monthly home service maintenance packages to customers on a recurring basis—resulting in reliable revenue.

“We really liked TruBlue’s model of being the home service ally for busy adults and seniors,” said Jeff. “And with the added bonus of enabling seniors to stay in their homes as long as they like with complete peace of mind knowing their homes are well-maintained, aesthetically pleasing, and safe for all those who live there or visit, we fulfill our desire to serve.”

The Sloans officially opened TruBlue of Greeley, CO in March 2023 and are excited to establish themselves as the most convenient and trustworthy company for seniors and busy families to call on when they need home maintenance services. 

“We enjoy working together as a couple in business,” said Janet. “For us, it’s really about much more than having a job or earning a living. We want the business to be an outreach, a ministry and a blessing to others.”

According to the National Council on Aging, 90% of seniors say they plan to remain in their homes for the next five to ten years. Because of this massive opportunity, TruBlue is actively seeking new franchise owners like the Sloans in markets across the country. The brand has identified Orlando, Miami, Jacksonville and Naples, Florida, as well as Houston and Dallas, Texas, as key development markets, but trustworthy, reliable, insured and bonded handymen are needed across the country - so all are welcome to connect.

The total investment estimate for a TruBlue Total House Care franchise ranges from $65,050–$91,400. To learn more about franchising with TruBlue, please visit trubluefranchise.com.