#ViralVote - Choose the top 25 brands in social media!

With social media leading the charge on the connection between brand and consumer, often outperforming or even replacing traditional advertising and media campaigns, having a strong online presence is essential for any brand that wishes to remain relevant, connected and in-step with society. So what does  it mean to be a social media leader and why should it matter to franchise brands? Matthew Haller, the International Franchise Associations’ Vice President of Public Affairs and Chief of Staff to the President and CEO, said the following: “Social media has opened a world of opportunities for franchises to improve customer relations, connect with consumers at the local level, improve franchise relations and even in some cases support franchise development. “ For the team at 1851, being a leader in social media also means that, in the simplest of terms, your brand “gets it.” You get how to connect with your audience, what news, status updates, tweets and pins mean the most to them and, on the marketing side, how this is not only beneficial to staying connected with your customers but also in driving your business’ bottom line. This is why we’ve decided to let the brands we believe to be the top 25 social media performers battle out their ranking in our Social Media 100 list.  The top 25 brands will be ranked by how many votes they receive on our Facebook app. May the most social brand win! Vote here: http://a.pgtb.me/dfbM #ViralVote