1851

<p>When it comes to advertising your franchise, social media is a solid place to start. The first step in where to advertise is recognizing who your ideal franchisee is and where they spend most of their time. Are they socializing on Facebook and Instagram, networking on LinkedIn or scrolling a food blog on Instagram? Whatever the case, it’s important to tailor your ads for each platform so you’re reaching prospects effectively.&nbsp;</p><h4><strong>Content Optimization</strong></h4><p>For the most part, Facebook, Instagram and LinkedIn advertisements serve the same purpose, but there are rules informing each platform that are necessary to follow for having effective content. For example, images: It’s okay to use the same image to advertise on each platform, but that image should be sized in a way that’s optimal for each platform. On Instagram, images should be square, and on an Instagram Story they should be rectangular to fit the length of a mobile device. Improper sizing can relay a message to your prospective buyer that your company is out-dated or unwilling to keep up with the rules of internet advertising, and it may deter them from wanting to learn more about your brand.&nbsp;</p><p>But content optimization goes further than just image cropping. Consider other factors, like the language used in ad copy and the types of images you choose to use. The key to proper branding and content comes from understanding your audience and how they want to be communicated to.&nbsp;</p><h4><strong>Master Your Audience and Know Where to Reach It</strong></h4><p>The first step to mastering your audience is knowing who your ideal franchisee is. Are they young and up-and-coming in their career, are they seasoned business owners or are they coming out of corporate America looking to take charge of their career? Once you’ve nailed the demographics, then you can start advertising. If you’re looking to recruit a younger demographic, Instagram is likely your best bet. Its highest percentage of users are 18-24, but the 25-34 group is right behind them. If it’s a more professional crowd, you may have luck reaching people networking on LinkedIn, where the majority of its users are 25-34. Facebook presents the opportunity to have a further reach with demographics across the board — making it a good place to start advertising and seeing who is interacting with your ads.</p><h4><strong>Social Media Advertising is Pay to Play</strong></h4><p>Social media ads are sold in an auction format, so there’s no set amount to pay for each ad campaign, but it’s a good idea to keep a budget in mind. Based on the ads you create, the ad manager on any platform you’re using will recommend what your pay-per-click budget is based on the goals of your ad — engagement, click throughs, impressions and lead conversions. Several factors impact the performance of your ad, including clickthrough rate, relevance, the target audience size, time of day and where you’ve placed your ad. All of these factors will help inform your cost per click and can help you determine how to better budget your ad spent in the future.</p><h4><strong>Organic Posts Should Inform Your Ads</strong></h4><p>Your ads seek to motivate people to franchise with your brand and click through to learn more about what that opportunity means for them, but paid-for ads shouldn’t be your only efforts to reach prospective franchisees. You should have a regular stream of organically posted content that informs them on who you are, what your brand does and what its products are. Some of these posts will resonate with your audience and others won’t, but tracking which posts get the most likes, clicks, shares and comments will help you curate stronger ads. Use what you’ve learned from organic posts to refine your ads to maximize potential leads.</p><h4><strong>Measure and Report Results</strong></h4><p>Measuring who you’ve reached, how many people clicked on the ad and how many leads it generated is a key part of proving the value of your ads and the time spent creating them. Taking the time to review the analytics from your ads will also help you learn more about what worked and what didn’t. Perhaps people clicked through on more video ads than they did static images, or maybe you thought your ideal franchisee was on Facebook when really you had better luck on LinkedIn. Whatever the case, knowing where your most effective ads are and what they look like can help you direct your budget towards better campaigns that will generate the most qualified leads.</p>

Optimizing Franchise Ads on Social Media | 1851 Franchise

1851 Franchise

When advertising franchise opportunities with your brand, it’s important to remember each ad platform is different and should be treated that way. 

What to Know About Optimizing Your Franchise’s Ads for Facebook, LinkedIn and Instagram

what-to-know-about-optimizing-your-franchises-ads-for-facebook-linkedin-and-instagram

Melting Pot

Photo of interior of Melting Pot restaurant

Lexington Herald Leader: This Restaurant Chain Eyes a Return to Lexington After 10 Years

melting-pot-return-to-lexington

Keke's Breakfast Cafe

Keke's Breakfast Cafe - John and Kimberly Ehrhard - 1851 Franchise

Empowering Leadership, One Pancake at a Time: How John and Kimberly Ehrhard Are Building a Franchise Legacy with Keke’s Breakfast Cafe

john-kimberly-ehrhard-kekes-franchise

Comfort Keepers

More Than a Caregiver: Loretta Smith's Support Extends to Fellow Caregivers, Clients and the Community

more-than-a-caregiver-loretta-smiths-support-extends-to-fellow-caregivers-clients-and-the-community

Photo of Melting Pot CEO John "JC" Crawford

Melting Pot Names New CEO, Celebrates 50th Anniversary With Continued Growth and Leadership Promotions

melting-pot-franchise-mid-year-2025

Layne's Chicken Fingers

Texas Layne’s Franchisee Secures Real Estate in Austin, Set To Open Early Next Year

texas-laynes-franchisee-secures-real-estate-in-austin-set-to-open-early-next-year

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Drone Delivery Takes Flight in QSR: The Future of Franchise Operations?

drone-delivery-takes-flight-in-qsr-the-future-of-franchise-operations

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Hardee’s Lawsuit Highlights the Risk of Going Off-Model in Franchising

hardees-franchise-lawsuit-paradigm-investment-group

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

What to Know About Optimizing Your Franchise’s Ads for Facebook, LinkedIn and Instagram

MORE STORIES LIKE THIS