Franchise News
Why C-Stores are Becoming More of a Threat to QSR Franchises
Over half of consumers, according to a new survey, consider C-stores to be a good alternative to quick-service restaurant chains.
A recent survey by Intouch Insights highlights how convenience stores (C-stores), such as 7-Eleven, Circle K and AMPM, are evolving to compete with fast food chains, as 56% of consumers now view them as viable alternatives. This shift is driven by improved food offerings, including fresh, customizable options and better-quality beverages.
According to the survey, 36% of respondents said their primary purchase at a C-store is coffee, while 26% said it is prepared food. The majority of respondents (62%) said that food purchased at a C-store provides “good value.” Gen Z and millennial consumers particularly appreciate the speed, convenience and freshness C-stores provide.
C-stores are also embracing technology, offering enhanced loyalty programs, mobile ordering and contactless payment to align with modern consumer expectations. As C-stores elevate their service, traditional fast food establishments must innovate to maintain their competitive edge.
Read the full survey here.
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