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Why JAN-PRO Franchise Development’s Mid-Tier and Smaller Tier Markets Are So Successful

Regardless of market size, JAN-PRO Regional Development Owners are growing strong customer level revenue, building lasting local business relationships, and creating a strong return on investment.

By Luca Piacentini1851 Franchise Managing Editor
SPONSOREDUpdated 11:11AM 07/11/23

JAN-PRO Franchise Development™, the franchise system that supports the JAN-PRO Cleaning and Disinfecting franchise organization provides certification, ongoing coaching, and administrative support to independently owned JAN-PRO Cleaning & Disinfecting franchisees., The JAN-PRO Regional Development opportunity continues to make strides in smaller and mid-tier markets through its advanced Regional Developer system coupled with the support provided by JAN-PRO Systems International.

The JAN-PRO Franchise Development business is centered around three key pillars: 

  • Placing  JAN-PRO Cleaning & Disinfecting certified unit franchisees in an allocated protected territory 
  • Providing business-level support, including coaching, certification in brand standards,  administrative support,and   billing and collection services, to  JAN-PRO Cleaning & Disinfecting  unit franchisees 
  • Providing sales & marketing services in support of client acquisition for commercial cleaning services on behalf of JAN-PRO Cleaning & Disinfecting certified unit franchisees 

With 103 regional franchise developers supporting over 9,000 franchisees in the USA, JAN-PRO Franchise Development provides aspiring JAN-PRO Cleaning & Disinfecting independent business owners the opportunity to establish their brand in the burgeoning commercial cleaning sector — regardless of market size. The essence of this success is market penetration rather than the size of the market.

Notably, JAN-PRO Regional Developer’s Tier 3 and 4 markets have seen incredible success over the past year. Per the Franchise Disclosure Document issued February 17, 2023, these markets achieved an average system Sales of over $4.5 million. A Tier 3 market is defined as having between 9,001 and 16,999 qualified businesses. A Tier 4 market is defined as having fewer than 9,000 qualified businesses. A qualified business is any business with five or more employees excluding any government positions (state, local, federal) and agricultural industries. 

“The smaller tier and mid-tier market Regional Developers are growing strong customer level revenue, building lasting local business relationships and creating a strong return on investment,” said Brand President at JAN-PRO Systems International. “Many are even outperforming larger markets.”

Success from Strategic Growth

Gary goes on to explain that there are several aspects of this model that position Regional Developers for success in their small to mid-sized markets.

“Successful Regional Development Franchisees typically bring a wealth of experience in strategic thinking and revenue generation focus,” said Bauer. “Our business model is built on relationship - the relationships between our Regional Developers and the Unit Franchisees and the relationships the Unit Franchisees have with their clients.   In the small to mid tier markets these relationships are even more powerful and are the foundation of the brand’s success in these markets.  

The overall cost of doing business in mid-tier or smaller tier markets tends to be less than in larger markets, Bauer says. This enables JAN-PRO Regional Developers to focus more on strategic and targeted growth rather than spending excessively on building brand awareness.

Superior Service and Strong Community Presence

Another reason JAN-PRO Franchise Development shines in small to mid-sized markets comes down to customer service. As the system’s high customer retention rates testify, the proximity of JAN-PRO Cleaning & Disinfecting owners to their customers allows for more time to identify, service and build relationships with decision makers. Furthermore, the primary source of Certified Business Owners for Regional Developers comes from referrals, making the identification and sharing of business opportunities more targeted to one local area. 

Joe Sloyan, Vice President of Franchise Development at JAN-PRO Systems International, also emphasizes how these factors all highlight the importance of community within the JAN-PRO Regional Developer model. 

“The regional franchise developers are often first attracted to the financial performance of our executive business model, but they also see the positive contribution they can make in their communities,” said Sloyan. “There are certain organizations and companies that become backbones in the communities they serve. We always aspire to be one of those companies. Our founder Jack Lapointe who started the JAN-PRO brand over thirty years ago with co-founder Carol Goodcuff, felt that smaller and mid-tier territories are ideal because we become a community business  focused on creating value through local relationships” 

Today, JAN-PRO Franchise Development territories are 94% placed in the U.S. and Canada and Regional Developers operate in protected territories. Most available territories today are in secondary markets and smaller cities, such as Des Moines, Reno or Wichita. The states of Hawaii and Alaska are also currently available for development.  

“Ultimately, the goal of JAN-PRO’s Franchise Development system is to provide entrepreneurs with the tools, support and market opportunities to build successful businesses in their communities,” said Sloyan. “Whether in large or smaller markets, the potential for growth and profitability is abundant.”

The total cost necessary to invest in JAN-PRO Franchise Development ranges from $127,500 to $769,0000. For more information, visit:

*No JAN-PRO Franchise Development™ or JAN-PRO Cleaning & Disinfecting™ franchise will be sold to any resident of a jurisdiction requiring registration of the franchise before it is sold, until the offering has been exempted from the requirements of, or duly registered in and declared effective by that jurisdiction and any required Franchise Disclosure Document has been delivered to the prospective franchisee before the sale in compliance with applicable law.