Why Sir Grout Sees Richmond as the Perfect Place for Development

Sir Grout, the hard surface restoration concept under the Threshold Brands umbrella, allows franchise owners around the country to be a part of the booming home services market through unique revenue streams under the roof. Now, the brand is targeting the Richmond, Virginia market for expansion. 

As people continue to move to the market, driving demand for home services even further, Sir Grout franchise owners will enter the market primed for success. As the brand targets its development in Richmond, it is looking for qualified, passionate franchise owners who are ready to grow a business. 

“As the populations in Richmond continues to see growth, so will the demand for home services,” said Kieran Scott, President of Growth Brands at Threshold Brands. “With plenty of open territories, we’re excited to establish the Sir Grout presence in Richmond and continue to drive brand development even further on the east coast.” 

Why Richmond? 

The Richmond area has been the fastest growing in Virginia for the past two years, according to data from UVA's Weldon Cooper Center. Notably, the region added 27,640 people between 2020 and July 2022, Census data shows, outpacing the rest of the state. By contrast, Virginia as a whole added just 52,000 people since 2020. 

Virginia was also named one of the top states for business by CNBC in 2022. The state came in at number three due to metrics such as workforce, infrastructure, cost of doing business, economy, education and more. 

Why Now?

In addition to population growth, the home services market is anticipated to grow by a compound annual growth rate of over 35% from 2019 to 2026. During the COVID-19 pandemic, the industry proved how essential it was as brands saw tremendous growth despite uncertainty and economic difficulties. Additionally, consumer spending in the category began growing faster than pre-pandemic levels by the end of 2020. In many cases, home services businesses experienced back-to-back record-breaking years. 

Sir Grout’s plans for expansion in Richmond include space for two territories. Franchise owners who invest in the market can expect to be well-equipped to meet the demands of the local community through extensive training and support from the corporate support team.

By taking part in Sir Grout’s hands-on tile and grout restoration training, franchise owners can expect to be prepared for business in just 45 days after signing. Owners will also receive initial training in three phases. Phase one is done online and revolves around the skills and systems needed to run a Sir Grout business (i.e., operations, products, processes and recruitment). Phase two is done on-site and allows franchise owners to learn about sales and operations as well as specific products and services. Phase three is also done on-site and focuses on stone restoration training.

“We are continuing to expand our footprint in new markets, and it’s a testament to how we’re investing in the brand to support franchise owners in their growth,” said Scott. “For anyone considering ownership, now is the time to invest in Sir Grout.”

To find out more information on costs to buy Sir Grout, please visit https://1851franchise.com/sirgrout/info