1851

<a href="https://thenowmassage.com/own-a-boutique/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-the-now-massage-is-targeting-the-northeast-for-massive-growth-2718688" target="_blank" rel="nofollow">The NOW Massage</a> — the emerging massage brand committed to offering high-quality, customizable massage services without the time commitment and cost of a traditional spa — is poised for massive growth in 2022 and beyond. To keep pace toward its goal of 175 boutiques in operation by the end of 2025, The NOW plans to double its footprint by the end of the year.&nbsp;As part of this growth plan, The NOW is currently targeting Northeast markets from Massachusetts and New York down to Washington D.C. and Maryland for expansion.“We see expansive growth opportunities in the Northeast region,” said Jeff Platt, president of The NOW. “Our target markets are densely populated urban cities or suburban neighborhoods that offer the potential to reach Millennial and Gen Z guests. The Northeast offers plenty of opportunities to do just that.”&nbsp;The NOW Massage is a Los Angeles-based massage concept that was founded on the principle that self-care is a necessity, not a luxury.&nbsp;<a href="https://www.forbes.com/sites/margauxlushing/2019/02/28/how-the-now-founder-gara-post-designed-las-most-stunning-self-care-oasis/?sh=922bd1c1b048&utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-the-now-massage-is-targeting-the-northeast-for-massive-growth-2718688" target="_blank" rel="nofollow">Dubbed</a> “L.A.'s most stunning self-care oasis” by Forbes, its&nbsp;<a href="https://www.instagram.com/explore/tags/thenowmassage/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-the-now-massage-is-targeting-the-northeast-for-massive-growth-2718688" target="_blank" rel="nofollow">highly Instagrammable locations</a> feature clean, modern interiors that are inspired by nature, creating an inspired setting for the ultimate zen experience.“The NOW has reimagined the accessibility of a walk-in neighborhood massage spot with the premium menu of services and beautiful design typically associated with upscale day spas,” said&nbsp;<a href="https://www.linkedin.com/in/gara-post-45bb836/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-the-now-massage-is-targeting-the-northeast-for-massive-growth-2718688" target="_blank" rel="nofollow">Gara Post</a>, Co-Founder and Chief Creative Officer. “We filled the void in the marketplace for high-quality massage services at an affordable price point in an inspired setting.”The brand caters to Millennial and Gen Z guests, and with&nbsp;<a href="https://www.brookings.edu/blog/the-avenue/2020/07/30/now-more-than-half-of-americans-are-millennials-or-younger/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-the-now-massage-is-targeting-the-northeast-for-massive-growth-2718688" target="_blank" rel="nofollow">more than half the U.S.population</a> now being Millennial, Gen Z or younger, there is a wealth of opportunity for The NOW to serve its target guests nationwide. Statistics show that&nbsp;<a href="https://www.livingfacts.org/en/facts/demographics/2019/02/88-percent-of-millennials-live-in-metropolitan-areas?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-the-now-massage-is-targeting-the-northeast-for-massive-growth-2718688" target="_blank" rel="nofollow">88% of Millennials</a> are concentrated in metropolitan areas, and with Gen-Z rental shares&nbsp;<a href="https://chainstoreage.com/gen-z-renters-begin-pouring-major-metros?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-the-now-massage-is-targeting-the-northeast-for-massive-growth-2718688" target="_blank" rel="nofollow">up 60%</a> in Manhattan, Boston and Philadelphia, the opportunity in the Northeast is not just for The NOW, but also for franchise owners to be first to market in prime territories.The NOW is looking for multi-unit operators and entrepreneurial self-starters with a passion for people and wellness. Because the brand’s ethos centers around providing an exceptional guest experience, previous hospitality and leadership experience are preferred. However, many of its franchisees come from the corporate world, from sales and marketing to finance, banking and tech.As part of its Northeast expansion, The NOW is currently looking for qualified franchisees in Massachusetts, Connecticut, New York, New Jersey, Philadelphia, Washington D.C. and Maryland.&nbsp;The cost to open a The NOW Massage franchise ranges from $414,850 - $767,600, including a $60,000 franchise fee. For more information on franchising with The NOW Massage, visit&nbsp;<a href="https://thenowmassage.com/own-a-boutique/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-the-now-massage-is-targeting-the-northeast-for-massive-growth-2718688" target="_blank" rel="nofollow">thenowmassage.com/own-a-boutique</a>.ABOUT THE NOW MASSAGEThe NOW Massage was designed as an oasis to disconnect from the outside world and reconnect within. The NOW Massage’s goal is to offer high-quality, customizable massage services without the time commitment and cost of a traditional spa. The NOW Massage’s interiors have been recognized by press and influencers for its elevated aesthetic, inspired by exotic destinations from around the world. With boutiques currently open from coast to coast and steady expansion on the horizon, The NOW Massage is looking forward to bringing its thoughtfully crafted menu, healing products and signature design to cities all over the United States. For more information, please visit&nbsp;<a href="https://thenowmassage.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-the-now-massage-is-targeting-the-northeast-for-massive-growth-2718688" target="_blank" rel="nofollow">thenowmassage.com</a>.

Why The NOW Massage is Targeting the Northeast for Massive Growth

1851 Franchise

A high concentration of Millennial and Gen Z populations makes Northeastern markets ideal for the innovative massage brand.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

why-the-now-massage-is-targeting-the-northeast-for-massive-growth

Layne's Chicken Fingers

image of Masroor Fatany, a prolific laynes chicken franchisee

Why This Texas A&M Alum Invested in Layne’s, Committing to 10-Plus Restaurants in the Houston Area

why-texas-a&m-alum-bought-laynes-franchise

Right at Home

Right at Home Expanding In-Home Care Services in Janesville, Wisconsin

right-at-home-expanding-in-home-care-services-in-janesville-wisconsin

petbar

petbar Franchise - Q3 2025 - Press Release - 1851 Franchise

petbar Celebrates 10 Years of Growth With Record Q3 Performance and New Franchise Signings

petbar-10-year-anniversary-q3-growth-franchise

DoodyCalls

How Jason Heimberg Rescripts Success as a DoodyCalls Franchise Owner

From Law School to Screenplays to Scoops: How Jason Heimberg Rescripts Success as a DoodyCalls Franchise Owner

doodycalls-franchisee-jason-heimberg-frederick

DoodyCalls Franchise - Julie Dickens - Franchisee Feature - 1851 Franchise

From NICU Nurse to Mompreneur: How Julie Dickens Found Her Calling with DoodyCalls

julie-dickens-doodycalls-franchise-dallas-fort-worth

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Amazon outage, AWS outage, Amazon AWS logo

The Day the Cloud Stalled: How Amazon's Outage Impacted Franchise Economy

amazon-aws-outage-franchise-impact-travel-dining-failure

Thursday 1851 Franchise Agg - NASAA’s Noncompete Push

NASAA’s Noncompete Push Puts Franchise Growth on Uncertain Ground

franchise-noncompete-nasaa-advisory-reasonableness-standard

How a Steady Economy Could Help Franchisors Plan Their Next Move

how-a-steady-economy-could-help-franchisors-plan-their-next-move

Bed Bath & Beyond - Franchise Expansion - Retail Strategy - 1851 Franchise

Bed Bath & Beyond Launches Franchise Model as Part of Comeback Strategy

bed-bath-beyond-franchise-expansion-retail-strategy

Senior Entrepreneurship - Franchising - 1851 Franchise

Senior Entrepreneurship Is Rising — And Franchising Is a Key Outlet

senior-entrepreneurship-franchising-silver-startups

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

image of mellow mushroom deep dive into financials article from 1851 franchise

Mellow Mushroom Franchise Costs, Fees, Profit and Data for 2025

mellow-mushroom-franchise-deep-dive

How goGLOW Turned Clean Beauty Into a Scalable Franchise and Why It’s Accelerating Now

goglow-clean-beauty-tanning-franchise

Photo of Humbug Holiday Lighting team members wearing festive sweaters, beanies, smiling at camera

Happinest Brands Turns the ‘Off-Season’ Into a Bright Spot for Franchisees

happinest-holiday-lighting-franchise-support

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

graphic image of an 1851 franchisee spotlight brayden and johnny steven of teriyaki madness

Father-and-Daughter Team Bring Teriyaki Madness to Wichita, Kansas, With Big Expansion Plans

johnny-brayden-steven-teriyaki-madness-wichita

1851 Franchisee Spotlight graphic with photo of Barb Volk and KidStrong logo

Why The NOW Massage is Targeting the Northeast for Massive Growth

MORE STORIES LIKE THIS