1851

Last year when&nbsp;<a href="http://workoutanytimefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=workout-anytime-where-are-they-now-8199" target="_blank" rel="nofollow" target="_blank">WORKOUT&nbsp;ANYTIME&nbsp;</a>was named to our <a href="http://1851franchise.com/details/2998/Top-25-Brands-to-Watch-in-2016" target="_blank">25 Brands to Watch List</a>, the 24/7 fitness brand was navigating a growing franchise segment with its 82 clubs, largely concentrated in the Southeast. Since then the brand has achieved many milestones, including opening its 100th&nbsp;unit, launching a nationwide non-profit partnership and entering new key growth markets.

Now boasting more than 100 clubs stretching across the country from Portland, Oregon to Portland, Maine, <a href="http://workoutanytime.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=workout-anytime-where-are-they-now-8199" target="_blank" rel="nofollow" target="_blank">WORKOUT&nbsp;ANYTIME&nbsp;</a>has continued to thrive, entering key development markets like Milwaukee and Minnesota. The brand has clubs under development in St. Louis and Kansas City and sees huge potential for growth in Florida, the Carolinas, Texas and Arizona.

WORKOUT ANYTIME* is celebrating fifteen years in business, but has seen the bulk of their growth in the last four years. The brand continues to accelerate that growth by targeting multi-unit franchisees, invested in both their communities and in the brand.

&ldquo;We look for people who want to get involved in the local community and run the market. We look for someone who is willing to become a partner and represent our brand and themselves in the community,&rdquo; said WORKOUT ANYTIME COO Mark de Gorter. &ldquo;We look at small markets, where labor, real estate and marketing costs are lower. WORKOUT ANYTIME&rsquo;s model really fits there. Outlying communities are where we focus.&rdquo;

The strategy has paid off. WORKOUT ANYTIME has increased its growth by 85 percent in 2016. More than 60 percent of its clubs are operated by multi-unit franchisees, and with the fitness industry expected to continue its staggering growth, this brand shows no signs of slowing down.

With the growth of the industry comes dreaded competition, but WORKOUT&nbsp;ANYTIME&nbsp;has set itself apart from the competition by attracting growth-minded multi-unit franchisees and offering the most cutting-edge equipment while maintaining their mission of being the best value per square foot fitness facility for members. The brand also has a dedicated group of local owners who are invested in seeing both the brand and its clients succeed.

&ldquo;Most of our clubs are locally owned and operated. Members can have a deeper connection with their gym,&rdquo; said de Gorter. &ldquo;We learn clients&rsquo; needs and help them with a program that works for them so that people feel good about coming there. Our segment is characterized by a no-commitment model. If they aren&rsquo;t happy, they can go somewhere else. Our cancellation rates have been well below the average for our industry. Our owners get really involved with members.&rdquo;

In addition to community ties a low price, no-commitment membership model, and round-the-clock accessibility for customers, WORKOUT ANYTIME offers a variety of state of the art equipment, including MATRIX, a distributor of high quality exercise equipment used by top brands across the country, and continues to introduce new amenities and features to engage and grow its customer base, like launching a small group training program this month. The brand has capitalized on the popularity of HIIT training by offering training programs featuring the method as well.

As&nbsp;WORKOUT&nbsp;ANYTIME&nbsp;barrels towards 2017 and its goal of having 175 clubs by the end of the year, the brand continues to evolve and progress into a major player in the fitness franchise segment.

With&nbsp;growth&nbsp;accelerating&nbsp;each&nbsp;year,&nbsp;WORKOUT&nbsp;ANYTIME&nbsp;resolutely remains a brand to watch.

WORKOUT ANYTIME: Where Are They Now?

1851 Franchise

The 24/7 fitness concept has sped up development by partnering with growth-minded and locally-tied franchisees.


This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

workout-anytime-where-are-they-now

Voodoo Brewing Co.

Fox Carolina: Voodoo Brewing Co. Celebrates Dry January with Mocktails

fox-carolina-voodoo-brewing-co-celebrates-dry-january-with-mocktails

Children's Lighthouse

What a Franchise Buyer Needs To Know About Buying a Children’s Lighthouse

what-a-franchise-buyer-needs-to-know-about-buying-a-childrens-lighthouse

United Water Restoration Group

Steps To Opening a United Water Restoration Group Franchise: A Guide To Getting Started

steps-to-opening-a-united-water-restoration-group-franchise-a-guide-to-getting-started

Paris Baguette Canada

Paris Baguette Drives Canadian Expansion With 14 New Franchise Awards, Targets 100 Cafés by 2030

paris-baguette-drives-canadian-expansion-with-14-new-franchise-awards-targets-100-cafes-by-2030

Layne's Chicken Fingers

Front of new Layne's restaurant pictured on a sunny day

Layne’s Opens Two Pittsburgh Restaurants in Three Months, Plans To Do Same in More Markets Throughout the State

laynes-opens-two-pittsburgh-restaurants-in-three-months-plans-to-do-same-in-more-markets-throughout-the-state

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

Login

facebook

instagram

twitter

linkedin

youtube

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025

paris-baguette-ranks-among-top-franchises-on-entrepreneurs-franchise-500-for-2025

Yum Brands - KFC - Pizza Hut - Terminates Franchise Agreements in Turkey - 1851 Franchise

Yum! Brands Terminates Franchise Agreements in Turkey Due to Non-Compliance

yum-brands-terminates-franchise-agreements-in-turkey-due-to-non-compliance

Recent Franchise News - Why Franchisors Churn Through Marketing Suppliers - 1851 Franchise

Forbes: Four Reasons Why Franchisors Churn Through Marketing Suppliers

forbes-four-reasons-why-franchisors-churn-through-marketing-suppliers

QSR Magazine: Big Chicken Targets Global Expansion

qsr-magazine-big-chicken-aims-for-global-growth

Starbucks Strike Brews Opportunity for the Next Coffee Franchisee

starbucks-strike-brews-opportunity-for-coffee-franchise-hopefuls

Franchise Deep Dive: Innovative Sport Surfacing Franchise Costs, Fees, Profit and Data

franchise-deep-dive-innovative-sport-surfacing-franchise-costs-fees-profit-and-data

Franchise Deep Dive: Sea Love Franchise Costs, Fees, Profit and Data

franchise-deep-dive-sea-love-franchise-costs-fees-profit-and-data

Building Simple Cabinetry: Derrick and Diana Simmons Share Their Franchising Journey

building-simple-cabinetry-derrick-and-diana-simmons-share-their-franchising-journey

How UrSwim Is Transforming the Swim School Industry Through Franchising

how-urswim-is-transforming-the-swim-school-industry-through-franchising

Bringing French-Inspired Flavor to Ohio: Franchisee Expands Paris Baguette in Ohio

Bringing French-Inspired Flavor to Ohio: Franchisee Expands Paris Baguette in Cincinnati and Columbus

franchisee-expands-paris-baguette-in-cincinnati-and-columbus-ohio

Two Attorneys, Restaurant Professionals To Serve Germantown Community With New Paris Baguette Café

two-attorneys-restaurant-professionals-to-serve-germantown-community-with-new-paris-baguette-cafe

Austin-Based Franchisee Reflects on First Year Of Ownership with Children’s Lighthouse

austin-based-franchisee-reflects-on-first-year-of-ownership-with-childrens-lighthouse

Which Franchise Opportunities Are Best for Beginners?

which-franchise-opportunities-are-best-for-beginners

Florida Franchisee Reflects on Success and Growth with Sylvan Learning

WORKOUT ANYTIME: Where Are They Now?

MORE STORIES LIKE THIS