Workout Anytime

As the demand for fitness that fits a need continues, <a href="http://workoutanytimefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=workout-anytime-enjoys-record-breaking-franchise-growth-in-2018-2705674" target="_blank" rel="nofollow" target="_blank">Workout Anytime continues to deliver.</a> Since its start in 1999, the brand has been embraced by members (more than 270,000 and counting) and the franchise community (80 owners and counting). In 2017, the Atlanta-based fitness franchise signed on 43 new franchisees and grew with existing owners to open 29 additional locations.

&ldquo;There is incredible growth in fitness, and in the value segment in particular,&rdquo; said Mark de Gorter, chief operating officer of Workout Anytime. &ldquo;Value memberships grew 69 percent in 2017, nearly three times more than the premium segment and 35 times greater than the mid-level concepts. We have added more than 13,000 new members per month for all of 2017.&rdquo;&nbsp;

This growth was due in large part to the brand&rsquo;s commitment to opening new clubs and growing its footprint across the United States. In 2017, 43 new clubs joined the system, at a pace of almost three new clubs per month. By the end of 2017, <a href="https://workoutanytime.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=workout-anytime-enjoys-record-breaking-franchise-growth-in-2018-2705674" target="_blank" rel="nofollow" target="_blank">Workout Anytime had 143 clubs open across the country.</a>

&ldquo;With any franchise company, it takes time to grow. It took us nine years to get to 50 units, but just two more to get to 100, and it will take us just two more to get to 200,&rdquo; said Randy Trotter, senior vice president of development. &ldquo;We&rsquo;ve really hit a stride and have a lot of organic growth from both inside and outside the system. We opened a location in Buffalo Grove, Illinois about six years ago and now we have half a dozen clubs up there. Over time, you plant one seed and we&rsquo;re able to grow around it.&rdquo;

In addition to its franchise growth, one of the key initiatives for Workout Anytime in 2017 was growth of online enrollments. To do that, the brand streamlined the user experience on the website and launched a $1 enrollment offer, resulting in a year-over-year increase of more than $200,000 in membership revenue per month.

The brand isn&rsquo;t stopping there though, and has set goals for 2018 including improved training, new uniforms and overarching national marketing campaigns to help drive membership revenue at the local level. The brand recently established a national program to provide a high-quality Nike designated uniform package at virtually the same prices paid previously for non-branded apparel.

&ldquo;The fitness industry as a whole is slated to grow 1.5 percent between now and 2022, and research is pointing to the fact that franchises will grow twice that rate,&rdquo; said de Gorter. &ldquo;We are uniquely positioned from both a customer and a franchise standpoint. We&rsquo;re growing in both areas and have strategic plans to capture more market share in the years to come.&rdquo;

For more information about Workout Anytime and to learn about the franchise opportunity, please visit <a href="http://www.workoutanytimefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=workout-anytime-enjoys-record-breaking-franchise-growth-in-2018-2705674" target="_blank" rel="nofollow" target="_blank">www.workoutanytimefranchise.com</a>

Workout Anytime Enjoys Record-Breaking Franchise Growth in 2018

1851 Franchise

24-hour, seven-day-a-week fitness franchise brand signed 42 deals and opened 35 new clubs in 2017 with plans to open nearly 30 new clubs in early 2018 alone

This brand page has been paid for by WORKOUT ANYTIME. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

workout-anytime-enjoys-record-breaking-franchise-growth-in-2018

FRANCHISE INFORMATION

Own a Workout Anytime

Why Workout Anytime

Growth Vision

Franchisee Highlight

Learn

Download Brochure

Visit Website

WORKOUT ANYTIME

Facebook

Instagram

LinkedIn

SOCIAL MEDIA

Workout Anytime Announces National Partnership With the American Cancer Society

Workout Anytime Teams Up with Viral Baseball Star Kyle “KJ” Jackson to Inspire Fitness Journeys Nationwide

Workout Anytime Appoints Savannah Baseball Star Kyle “KJ” Jackson as First-Ever Chief Aura Officer

WORKOUT ANYTIME MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT WORKOUT ANYTIME

CONTACT WORKOUT ANYTIME

facebook

instagram

twitter

linkedin

First Name

Last Name

Email

Phone

State Of Interest

City

State / Province

How did you hear about us?

Timeframe to Open

Best Time to Call

ATLANTA —&nbsp;<a href="https://workoutanytimefranchise.com/">Workout Anytime</a>, the premium 24/7 fitness franchise with more than 190 locations nationwide, has appointed the viral Savannah baseball star and influencer Kyle “KJ” Jackson as its first Chief Aura Officer, reinforcing the brand’s commitment to intentionally leading culture, connection, and community across its clubs.KJ, known for his high-energy presence and ability to connect with fans across generations, will serve as a culture-focused ambassador for&nbsp;<a href="https://1851franchise.com/workoutanytime/info">Workout Anytime</a>. The role is designed to extend beyond social media into the member experience, from digital welcomes and club-level storytelling, to new ways for members to share their own stories.“Workout Anytime has always been more than a place just to work out,” said&nbsp;<a href="https://www.linkedin.com/in/lynsay-flynt-5b6b54b3/">Lynsay Flynt</a>, Director of Marketing at Workout Anytime. “Over the past year, especially through The After campaign, we realized we weren’t just talking about fitness results. What truly makes the journey transformative isn’t access or equipment alone, it’s how people feel when they walk through our doors. It’s the energy, the consistency, and the human connection that reminds them they belong.”Flynt said the Chief Aura Officer role is meant to steward and lead the brand’s culture with intention as the franchise system continues to grow.“When we talk about aura, it’s not about hype or volume, it’s about presence,” Flynt said. “From the first time I met KJ, he showed a rare ability to walk into a room and make people feel seen, welcomed, and inspired. His personal journey, overcoming injuries and obstacles that could have derailed his path, instead became a launching pad for his growth and success. Like so many people, KJ faced real hurdles, and it’s that authenticity, that lived experience, that makes his aura such a natural fit for the culture and message that Workout Anytime is championing.”The partnership between Workout Anytime and KJ gained national attention through “The After” campaign in 2025, which proved to be a defining moment for the brand, demonstrating what’s possible when an athlete becomes embedded in a brand’s culture and story, rather than simply representing it. This moment became a natural bridge for KJ to step in as Chief Aura Officer.“Aura isn’t something you claim, it’s something people feel,” said KJ. “For me, it comes from being real, relatable, and grounded. I never want to feel above anyone. I want people to know that if it’s possible for me, it’s possible for them too.”For KJ, partnering with Workout Anytime as Chief Aura Officer is deeply personal, and a passion for him to continue to use his platform and influence for good.“I’ve faced injuries, setbacks, and moments where everything felt uncertain, but I learned that small wins, the right people, and the right environment can change everything,” KJ said. “Workout Anytime creates that environment, a place where people belong, feel supported, and are empowered to become their best selves, one step at a time.”By introducing the Chief Aura Officer role, Workout Anytime is taking an industry-first approach, placing culture, energy and authenticity at the center of leadership, not as a campaign or tagline, but as a lived experience across every club and community it serves.“This partnership with KJ feels like a natural next step for our brand,” said&nbsp;<a href="https://www.linkedin.com/in/jerry-pugh-31296b41/">Jerry Pugh</a>, CEO of Workout Anytime. “He doesn’t just understand our culture, he lives it, and we’re excited to grow together.”For more information or to find a location near you, visit&nbsp;<a href="http://workoutanytime.com">workoutanytime.com</a>.ABOUT WORKOUT ANYTIME:Atlanta-based Workout Anytime is a premium, 24/7 fitness concept with over 190 locations across the U.S. Founded to provide members with state-of-the-art fitness facilities and an exceptional experience at an accessible price point, the brand delivers a strong, profitable business model for franchisees. Built on the foundation of “Think Big, Keep It Simple and Do It with Integrity,” Workout Anytime is preparing for significant expansion across the U.S. by offering business-minded entrepreneurs a compelling opportunity to join a proven, rapidly growing brand. Franchise opportunities are available, and more information can be found on&nbsp;<a href="http://workoutanytimefranchise.com/">http://workoutanytimefranchise.com/</a>.

Workout Anytime Franchise - Chief Aura Officer KJ Jackson - 1851 Franchise

workout-anytime-chief-aura-officer-kyle-kj-jackson

ATLANTA, GA&nbsp;—&nbsp;<a href="https://workoutanytimefranchise.com/">Workout Anytime</a>, the premium 24/7 fitness franchise with more than 190 locations nationwide, announced a national partnership with the<a href="https://www.cancer.org/"> American Cancer Society</a>, launching a systemwide initiative designed to mobilize members, teams and communities in the fight against cancer.The partnership centers on the Battle Ropes Challenge, a nationwide fundraising effort that brings people together around a shared cause. Participants complete a 30-second battle ropes exercise that works the full body, combining strength and cardio through waves, slams or steady movements. Each challenge includes a donation to the American Cancer Society and a personal tribute recognized in clubs and shared digitally.“<a href="https://1851franchise.com/workoutanytime/info">Workout Anytime</a> was built on the belief that fitness is about more than workouts — it’s about people,” said CEO&nbsp;<a href="http://linkedin.com/in/jerry-pugh-31296b41">Jerry Pugh</a>. “This partnership with the American Cancer Society allows us to turn movement into meaning and bring our entire system together around a cause that touches nearly every family. Together, we’re creating a powerful, visible way for our members and communities to stand up to cancer.”Throughout 2026, Workout Anytime will host the Battle Ropes Challenge at locations nationwide. The effort will include in-gym activities and online outreach, and is open to both members and non-members. Participation and updates will be shared using the hashtag #FightTheBattle.With more than 1.3 million volunteers nationwide, the American Cancer Society leads efforts to improve the lives of people with cancer and their families through advocacy, research and patient support. The organization currently invests more than $500 million in active research grants, provides hundreds of thousands of free rides to treatment and free nights of lodging for patients and caregivers each year, and directs more than 80% of every dollar raised toward programs and research.“We’re proud to partner with Workout Anytime and involve communities across the country,” said&nbsp;<a href="https://www.linkedin.com/in/juancuetohsnega/">Juan Cueto</a>, vice president of the American Cancer Society in Georgia. “This effort brings people together around physical activity while supporting our work to reduce the impact of cancer.”The collaboration also aligns with American Cancer Society guidelines for physical activity and healthy living, encouraging adults to engage in regular movement as part of a healthier lifestyle that can help reduce cancer risk.“Our members don’t just join a gym — they join a movement,” Pugh said. “Through this partnership, we’re proving that when communities move together, they can make a real difference.”ABOUT WORKOUT ANYTIMEAtlanta-based Workout Anytime is a premium, 24/7 fitness concept with over 190 locations across the U.S. Founded to provide members with state-of-the-art fitness facilities and an exceptional experience at an accessible price point, the brand delivers a strong, profitable business model for franchisees. Built on the foundation of “Think Big, Keep It Simple, and Do It with Integrity,” Workout Anytime is preparing for significant expansion across the U.S. and Central America by offering business-minded entrepreneurs a compelling opportunity to join a proven, rapidly growing brand. Franchise opportunities are available, and more information can be found on&nbsp;<a href="http://workoutanytimefranchise.com/">http://workoutanytimefranchise.com/</a>.

workout-anytime-announces-national-partnership-with-the-american-cancer-society

workout-anytime-teams-up-with-viral-baseball-star-kyle-kj-jackson-to-inspire-fitness-journeys-nationwide

Workout Anytime Accelerates Growth in 2025: New Leadership, NIL Initiatives and Franchise Expansion Signal Strong Midyear Momentum

workout-anytime-accelerates-growth-in-2025-new-leadership-nil-initiatives-and-franchise-expansion-signal-strong-midyear-momentum

Workout Anytime Enjoys Record-Breaking Franchise Growth in 2018

MORE STORIES LIKE THIS