1851

Heather McLeod serves as Director of Marketing for <a href="http://franchise.thecleaningauthority.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=young-ones-to-watch-heather-mcleod-3822" target="_blank" rel="nofollow" target="_blank">The Cleaning Authority</a>. The 30-year-old has bachelor and master&#8217;s degrees from Baylor University and recently earned a CFE certification. In her senior marketing role with The Cleaning Authority, McLeod is responsible for setting and driving strategic direction for customer acquisition and revenue generation through online, traditional and social media channels. She is also responsible for driving lead flow for new franchisee acquisition and introducing non-broker sales as a viable channel. Why do you love franchising? I think franchising is a great vehicle for business owners to make the most of what they want out of their lives. Working in franchising is very exciting because franchisees are so heavily invested in their business. Many of them invest their retirement fund or life savings into their franchise so it is really inspiring to work with people who are so committed to their business. I also think that the franchising industry gives me the opportunity to work with people from such varying walks of life, which I don&#8217;t think is the case in other corporate business structures. What is the top challenge facing young people in franchising? As a young professional in franchising, I think that we&#8217;re challenged to present our ideas in a way that is well-received and accepted by leadership who may come from an older school of thought or decades of experience beyond our own. While this may not be specific to franchising, young professionals have to master the hurdles of assumed inexperience or wisdom and capitalize on our innovation and fresh ideas that can benefit our brands to get buy-in from leadership teams and franchisees. As far as young franchisees, I think they have the benefit of being more flexible or adaptable than older franchisees. With that also comes the challenge of balancing a desire to challenge the system to grow in new ways. It is important that young and savvy entrepreneurs acknowledge that the proven franchise system is what makes people successful in the industry and needs to be embraced by all franchisees for the system to succeed. What is your dream position/goal? I&#8217;m currently in marketing and have a passion for the field, but I would love to be the CEO of a franchise in the future. I think being in marketing positions has positioned me well for leadership roles because it requires versatility and understanding of all aspects of business. It allows me to leverage the adaptability of a marketing background to become a CEO in the future.<div>To connect with Heather on LinkedIn, <a href="https://www.linkedin.com/in/heatherraemcleod?utm_source=1851franchise.com&utm_medium=article&utm_campaign=young-ones-to-watch-heather-mcleod-3822" target="_blank" rel="nofollow" target="_blank">click here.</a> &nbsp;</div>

1851 Franchise

This 30-year-old serves as the director of marketing for The Cleaning Authority.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Young Ones to Watch; Heather McLeod  

young-ones-to-watch-heather-mcleod

Paris Baguette

Photo of array of Paris Baguette pastries

Paris Baguette Redefines Morning Routines With Fresh Breakfast and Premium Coffee Strategy

paris-baguette-breakfast-strategy-growth

TruBlue Home Service Ally

TruBlue’s Home Maintenance Plans: Peace of Mind for Homeowners

trublues-home-maintenance-plans-peace-of-mind-for-homeowners

Caring Transitions

Caring Transitions Targets Peoria, Illinois, for Franchise Growth

caring-transitions-targets-peoria-illinois-for-franchise-growth

Caring Transitions Celebrates a Strong Start to 2025 With 19 New Franchise Sales and Momentum-Building Training Events

caring-transitions-celebrates-a-strong-start-to-2025-with-19-new-franchise-sales-and-momentum-building-training-events

Right at Home

Right at Home 30th Anniversary in Home Care with Right at Home Logo

Celebrating 30 Years of Excellence and Future Innovations in Home Care

celebrating-30-years-of-excellence-and-future-innovations-in-home-care

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands - 1851 Franchise

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands

doordash-acquistions-deliveroo-sevenrooms

Crumbl Franchise Investment - TSG Consumer Partners -  1851 Franchise

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

crumbl-franchise-investment-tsg-consumer

Yum Brands Reports Strong Q1 Results with Big Boost from Taco Bell

yum-brands-reports-strong-q1-results-with-big-boost-from-taco-bell

QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

mcdonalds-franchise-recovery-chicken-strategy-value-deals-2025

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

The Ultimate Guide to Selling Franchises: Building Your Brand’s Growth Machine

ultimate-guide-to-selling-franchises

franchise supplier award design with Locate AI logo and 1851 Franchise badge

Franchise Real Estate Services | Locate AI — Emerging Leaders in Franchise Support

locate-ai-emerging-leaders-in-franchise-support

The Ultimate Guide to Selling Franchises: How to Position Your Value Proposition

The Ultimate Guide to Selling Franchises: How to Position Your Value Proposition — Point of Differentiation

how-to-position-your-value-proposition-with-a-point-of-differentiation

The Ultimate Guide to Selling Franchises: How to Clarify Your Positioning – The “Why You/Why Now”

the-ultimate-guide-to-selling-franchises-how-to-clarify-your-positioning-the-why-youwhy-now

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Franchisee spotlight graphic with photo of Amy Lepke and family and Papa Murphy's logo

After 14 Years as a Stay-At-Home Mom, Amy Lepke Returned to Papa Murphy’s — This Time as an Owner

papa-murphys-franchise-amy-lepke

Franchisee Spotlight with Micki Waters and Papa Murphy's Logo

Work Mom: How Micki Waters Became a Mother Figure to Her Entire Papa Murphy’s Team

work-mom-how-micki-waters-became-a-mother-figure-to-her-entire-papa-murphys-team

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

Young Ones to Watch; Heather McLeod

MORE STORIES LIKE THIS