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For more than 100 years, <a href="https://franchising.awrestaurants.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=young-ones-to-watch-liz-bazner-senior-director-of-marketing-at-aw-restaurants-2716923" target="_blank" rel="nofollow">A&amp;W</a> has been one of the most iconic names in franchising, but in recent years, the brand has experienced something of a renaissance, reinvigorating its development efforts and implementing new store-level supports to help franchisees increase sales. As a result, the legacy franchise brand, known for its Root Beer served in frosty mugs, has experienced a 33% jump in sales across its 500-plus locations since 2011.That decade of growth aligns with the tenure of <a href="https://www.linkedin.com/in/liz-bazner-61277745/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=young-ones-to-watch-liz-bazner-senior-director-of-marketing-at-aw-restaurants-2716923" target="_blank" rel="nofollow">Liz Bazner</a>, who joined <a href="https://1851franchise.com/awrestaurants">A&amp;W</a>’s corporate team as a social and digital communications strategist in 2012 and has since worked her way up to become the brand’s senior director of marketing.&nbsp;We spoke to Bazner to learn about how she got into franchising, what challenges from the pandemic the industry still needs to address, her advice for up-and-comers in the industry and more.&nbsp;Watch the full interview above, or <a href="https://www.youtube.com/watch?v=8gM7Zu42VwU&utm_source=1851franchise.com&utm_medium=article&utm_campaign=young-ones-to-watch-liz-bazner-senior-director-of-marketing-at-aw-restaurants-2716923" target="_blank" rel="nofollow">click here to watch it on YouTube.</a>

Young Ones to Watch: Liz Bazner, Senior Director of Marketing at A&W Restaurants

1851 Franchise

1851 Franchise interviewed Bazner about how she got into franchising, her take on the industry’s response to COVID-19, her advice for young professionals in the industry and more.

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TruBlue Home Service Ally

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Right at Home

Right at Home Marks 30 Years With Continued Franchise Growth

Right at Home Marks 30 Years With Continued Franchise Growth, Tech Advancements, and Strong System Engagement in First Half of 2025

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KidStrong Franchising, LLC

Unlocking Superpowers: How KidStrong Is Building the Next Generation of Confident Kids — and Thriving Franchise Owners

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How KidStrong has Become the Franchise Disrupting Child Development by Partnering with Purpose-Driven Franchise Owners 

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Young Ones to Watch: Liz Bazner, Senior Director of Marketing at A&W Restaurants

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