1851

For more than 100 years, <a href="https://franchising.awrestaurants.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=young-ones-to-watch-liz-bazner-senior-director-of-marketing-at-aw-restaurants-2716923" target="_blank" rel="nofollow">A&amp;W</a> has been one of the most iconic names in franchising, but in recent years, the brand has experienced something of a renaissance, reinvigorating its development efforts and implementing new store-level supports to help franchisees increase sales. As a result, the legacy franchise brand, known for its Root Beer served in frosty mugs, has experienced a 33% jump in sales across its 500-plus locations since 2011.That decade of growth aligns with the tenure of <a href="https://www.linkedin.com/in/liz-bazner-61277745/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=young-ones-to-watch-liz-bazner-senior-director-of-marketing-at-aw-restaurants-2716923" target="_blank" rel="nofollow">Liz Bazner</a>, who joined <a href="https://1851franchise.com/awrestaurants">A&amp;W</a>’s corporate team as a social and digital communications strategist in 2012 and has since worked her way up to become the brand’s senior director of marketing.&nbsp;We spoke to Bazner to learn about how she got into franchising, what challenges from the pandemic the industry still needs to address, her advice for up-and-comers in the industry and more.&nbsp;Watch the full interview above, or <a href="https://www.youtube.com/watch?v=8gM7Zu42VwU&utm_source=1851franchise.com&utm_medium=article&utm_campaign=young-ones-to-watch-liz-bazner-senior-director-of-marketing-at-aw-restaurants-2716923" target="_blank" rel="nofollow">click here to watch it on YouTube.</a>

Young Ones to Watch: Liz Bazner, Senior Director of Marketing at A&W Restaurants

1851 Franchise

1851 Franchise interviewed Bazner about how she got into franchising, her take on the industry’s response to COVID-19, her advice for young professionals in the industry and more.

young-ones-to-watch-liz-bazner-senior-director-of-marketing-at-aw-restaurants

Children's Lighthouse

How Children’s Lighthouse Stands Out Among Other Children’s Education, Childcare, and Daycare Franchises

how-childrens-lighthouse-stands-out-among-other-childrens-education-childcare-and-daycare-franchises

The Growth Coach

The Growth Coach Franchise Costs, Fees, Profit and Data for 2025

the-growth-coach-franchise-costs-fees-profit-and-data-for-2025

One Hour Heating and Air Conditioning

Why One Hour Heating & Air Conditioning Sees People as the Power Behind Franchise Growth

one-hour-heating-air-conditioning-franchise-growth

Lawn Doctor

Design with photo of John Perry and Lawn Doctor logo

How a 20-Year Industry Veteran Tripled His Sales With a Lawn Doctor Franchise

lawn-doctor-franchise-success-story-john-perry

Fitness Premier

The Secret to Fitness Franchise Success? It's Not Just the Workouts

fitness-premier-franchise-marketing-support

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Design with American and Federal Reserve flags against light blue background

Federal Reserve Expected To Cut Rates by Quarter Point, a Move That Could Boost Franchise Growth

fed-rate-cut-boosts-franchise-growth

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

Mike Revak - Chief Business Officer - Sky Zone - Franchise Marketing Leaders - 1851 Franchise

Top 25 Franchise Marketing Leaders: Mike Revak — President and Chief Business Officer, Sky Zone

top-25-franchise-marketing-leaders-mike-revak-chief-business-officer-sky-zone

BooXkeeping: Making Bookkeeping Cool for Franchisors, Franchisees, and Small Business Owners

booxkeeping-making-bookkeeping-cool-for-franchisors-franchisees-and-small-business-owners

Top 25 Franchise Marketing Leaders: Brittany Knollmiller — Head of Marketing, Yogurtland

top-25-franchise-marketing-leaders-brittany-knollmiller-head-of-marketing-yogurtland

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Young Ones to Watch: Liz Bazner, Senior Director of Marketing at A&W Restaurants

MORE STORIES LIKE THIS