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For more than 100 years, <a href="https://franchising.awrestaurants.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=young-ones-to-watch-liz-bazner-senior-director-of-marketing-at-aw-restaurants-2716923" target="_blank" rel="nofollow">A&amp;W</a> has been one of the most iconic names in franchising, but in recent years, the brand has experienced something of a renaissance, reinvigorating its development efforts and implementing new store-level supports to help franchisees increase sales. As a result, the legacy franchise brand, known for its Root Beer served in frosty mugs, has experienced a 33% jump in sales across its 500-plus locations since 2011.That decade of growth aligns with the tenure of <a href="https://www.linkedin.com/in/liz-bazner-61277745/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=young-ones-to-watch-liz-bazner-senior-director-of-marketing-at-aw-restaurants-2716923" target="_blank" rel="nofollow">Liz Bazner</a>, who joined <a href="https://1851franchise.com/awrestaurants">A&amp;W</a>’s corporate team as a social and digital communications strategist in 2012 and has since worked her way up to become the brand’s senior director of marketing.&nbsp;We spoke to Bazner to learn about how she got into franchising, what challenges from the pandemic the industry still needs to address, her advice for up-and-comers in the industry and more.&nbsp;Watch the full interview above, or <a href="https://www.youtube.com/watch?v=8gM7Zu42VwU&utm_source=1851franchise.com&utm_medium=article&utm_campaign=young-ones-to-watch-liz-bazner-senior-director-of-marketing-at-aw-restaurants-2716923" target="_blank" rel="nofollow">click here to watch it on YouTube.</a>

Young Ones to Watch: Liz Bazner, Senior Director of Marketing at A&W Restaurants

1851 Franchise

1851 Franchise interviewed Bazner about how she got into franchising, her take on the industry’s response to COVID-19, her advice for young professionals in the industry and more.

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