1851

<a href="https://www.premiumservicebrands.com/360-painting/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=360o-painting-introduces-new-customer-relationship-management-software-to-boost-sales-and-streamline-franchisees-day-to-day-operations-2714975" target="_blank" rel="nofollow">360º Painting</a>, one of the fastest-growing residential and commercial painting franchises with more than 120 units, ended 2020 with a massive value-add for franchisees looking to tackle the pandemic-induced home renovations boom. The brand was growing at a rapid pace, but still had one hurdle to overcome: the lack of a seamless process for franchisees to schedule or give estimates, assign projects to their team or invoice customers. Everything was being handled manually and it was creating hiccups in the administrative side of the business.&nbsp;Dave Rychley, vice president of brand performance for <a href="https://www.premiumservicebrands.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=360o-painting-introduces-new-customer-relationship-management-software-to-boost-sales-and-streamline-franchisees-day-to-day-operations-2714975" target="_blank" rel="nofollow">Premium Service Brands</a>, said the addition of the brand’s new Customer Relationship Management (CRM) tool takes the hassle out of managing client flows with an easy-to-use interface and automated tools. Before the advent of the new system, Rychley said managing customer relationships was difficult, particularly so during a time of rapid growth.“How franchisees used to organize and manage the business was very manual,” said Rychley. “Typically, franchisees were putting appointments in their own calendar, managing job cost cards in Excel and invoicing manually. Basically, much of what they did from the administrative or scheduling side was way too time-consuming for the times we’re living in.”Rychley and his team put together a tool that takes the customer from their first estimate to project completion, then leaves their contact information easily accessible in the system forever. The result is an all-encompassing approach to managing sales that leaves no stone unturned and no potential sale unexplored.&nbsp;Rychley gave a breakdown of how the system seamlessly ushers leads into becoming long-term customers.“First, a lead comes in through the contact center,” said Rychley. “The franchisee will have access to the lead, and they can put them in the schedule. They can then take them through the estimate until the point of sale, then assign it to a crew to complete the job. At that point, it’s invoiced, so every step of the process, soup to nuts, is all housed in the CRM. From there, the franchisee can communicate with that customer forever through the platform.”But more than just a streamlined workflow tool for franchisees to learn to use, this tool gathers data and helps 360º Painting’s corporate team develop high-level insights into improving the brand and business. The CRM offers robust reporting, which gives business coaches access to franchisees’ client list reports, KPI reports, year-over-year sales figures and stack rankings to analyze, develop insights and provide recommendations to best leverage in future marketing.&nbsp;Beaverton, Oregon owner Derek Wolfe said the incorporation of technology and innovation was what sold him on the franchise opportunity. “The technology is so efficient that it allows us to not only complete a very detailed quote on site, but also present it to the customer in an electronic form,” he said. “They can sign and move forward with the project immediately, but if they're not ready we can send the interactive estimate and they can click and see all the details.”&nbsp;According to Rychley, 2020 was a strong year for 360º Painting, thanks to some quick-thinking technological innovations from corporate like virtual estimates or the electronic estimates the brand sends to customers.&nbsp;“When the shutdowns brought on by the pandemic happened in March and April, we weren’t sure what the rest of the year would look like,” he said. “Some franchisees stalled or had to pause services while some were able to continue. Eventually, all states allowed painting and construction to be essential work and we ended the year very successfully from a performance standpoint.”Once the pandemic lockdowns were in place, Americans began to look inwards towards the home. That’s when the business started to take off again.“From July onward, we had a record year. Franchisees’ sales, year over year, month after month, went up and up. We’ll end the year about 40% higher in topline sales than last year,” he said.That’s where the tech side allowed 360º Painting to thrive during the pandemic.&nbsp;“The world changed overnight — and people weren’t comfortable letting a stranger into their homes,” Rychley said. “But the only way we can estimate and actually paint the inside of your house is to get in there.”&nbsp;Rychley and his team quickly set out to create a way to keep business rolling virtually, and what started as a workaround may have blossomed into the new industry standard.&nbsp;“Very quickly we pivoted to virtual estimates. We gave every customer the choice between wearing a mask and social distancing for in-person visits or doing virtual estimates,” said Rychley. “We have a few different ways to do a virtual estimate. More tech-savvy customers would FaceTime or Skype with us and walk us around. Some give us a good virtual tour and even get a tape measure out.”The virtual estimate goes into the CRM where owners are then able to send bids to customers. It’s just one illustration of the many ways the new CRM contributes to building a thriving business.&nbsp;“All quotes are already done electronically with an online estimating software,” said Rychley. “Bids are done electronically as well, so they send bids to customers with different prices for different rooms. These all live in the CRM.”Wolfe noted this as one of the main reasons customers find it easy to choose 360º Painting over their competitors. “The technology allows us to break down each part of painting projects. For example, if you're painting a master bedroom that has ceilings, walls, doors, baseboard, trim, etc., we list out all those items and break it down into a cost estimate. From there they can pick and choose to keep it within their budget.”&nbsp;For anyone researching franchise opportunities, especially those in the home services industry, 360º Painting has all the tech tools to put you in business. Or, if you’re like Wolfe and have an IT or software background, the brand makes it easy to transition into the industry. “I come from a software engineering background and own a software consulting business. I chose 360º Painting because the business models were similar and the technology made it an easy switch. You don’t have to have a home services industry background, and if you’re like me, a software or IT background makes this the perfect opportunity.”&nbsp;The startup costs for a 360° Painting franchise range from $99,125 to $139,500. The franchise fee is $60,000. To learn more about franchising with 360° Painting, visit <a href="https://www.premiumservicebrands.com/360-painting/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=360o-painting-introduces-new-customer-relationship-management-software-to-boost-sales-and-streamline-franchisees-day-to-day-operations-2714975" target="_blank" rel="nofollow">https://www.premiumservicebrands.com/360-painting/</a>

360º Painting Introduces New Customer Relationship Management Software to Boost Sales and Streamline Franchisees’ Day-To-Day Operations

1851 Franchise

In 2020, 360º Painting’s leadership team honed in on one of the brand’s core challenges — scheduling and invoicing. The result of that analysis is an end-to-end customer relationship management tool designed to improve efficiency and boost sales. 

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

360o-painting-introduces-new-customer-relationship-management-software-to-boost-sales-and-streamline-franchisees-day-to-day-operations

Right at Home

Right at Home - Katung Aduwak - Franchisee Spotlight - 1851 Franchise

Katung Aduwak’s Journey of Purpose with Right at Home in Southern Seattle 

katung-aduwaks-journey-of-purpose-with-right-at-home-in-southern-seattle

Mathnasium

How Two Mathnasium Franchisees Turned Passion for Education Into a Thriving Business in Park City, Utah

how-two-mathnasium-franchisees-turned-passion-for-education-into-a-thriving-business-in-park-city-utah

Griswold

Griswold Closes Out 2024 with 21 New Franchises Awarded Across the U.S.

griswold-closes-out-2024-with-21-new-franchises-awarded-across-the-us

Harri

Quincy Valencia, Harri’s SVP of Innovation, on Empowering Frontline Workers Through Technology and Engagement

quincy-valencia-harris-svp-of-innovation-on-empowering-frontline-workers-through-technology-and-engagement

United Water Restoration Group

United Water Restoration Group Wraps up 2024 With Strong Growth and Innovative New Initiatives

united-water-restoration-group-wraps-up-2024-with-strong-growth-and-innovative-new-initiatives

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

Login

facebook

instagram

twitter

linkedin

youtube

Consumer Sentiment Hits 8-Month High: What It Means for Franchises

consumer-sentiment-hits-8-month-high-what-it-means-for-franchises

Jersey Mike’s Hits 3,000 Locations Amid Unprecedented Growth

jersey-mikes-hits-3000-locations-amid-unprecedented-growth

Fast Company: KFC Introduces Spin Off Restaurant, Saucy

fast-company-kfc-introduces-spin-off-restaurant-saucy

Subway Seals the Deal: PepsiCo Beverages Coming to U.S. Locations in 2025

subway-seals-the-deal-pepsico-beverages-coming-to-us-locations-in-2025

Malaysian Franchise Association (MFA) - AFC and FIM 2025 - 1851 Franchise News

Malaysia Focuses on Franchise Growth Through AFC and FIM 2025

malaysia-focuses-on-franchise-growth-through-afc-and-fim-2025

100% Chiropractic's Mission to Transform Health Care Through Education and Wellness

100-chiropractics-mission-to-transform-health-care-through-education-and-wellness

theCoderSchool Franchise - Deep Dive - 1851 Franchise

Franchise Deep Dive: theCoderSchool Franchise Costs, Fees, Profit and Data

thecoderschool-franchise-deep-dive

The Top 25 Franchise Brands Santa Would Love for 2025

top-25-franchise-brands-santa-would-pick-for-the-nice-list

How UrSwim Is Transforming the Swim School Industry Through Franchising

how-urswim-is-transforming-the-swim-school-industry-through-franchising

The Top 10 Dessert Franchises Santa Would Love

the-top-10-dessert-franchises-santa-would-love

How Diego Ruiz and Mauricio Blanco Are Growing Pollo Campero

From Family Business to Franchise Success: How Diego Ruiz and Mauricio Blanco Are Growing Pollo Campero

from-family-business-to-franchise-success-how-diego-ruiz-and-mauricio-blanco-are-growing-pollo-campero

How to Leverage Franchisee Validation To Grow Your Franchise

how-to-leverage-franchisee-validation-to-grow-your-franchise

"We Belong To The Community": Melting Pot Fort Collins Celebrates 20 Years

360º Painting Introduces New Customer Relationship Management Software to Boost Sales and Streamline Franchisees’ Day-To-Day Operations

MORE STORIES LIKE THIS