1851

When it comes to a franchise development team&rsquo;s digital marketing strategy, properly identifying the demographic coming to your development site should equal more leads -- if, of course, your franchise development website is positioned with a strong message.

<a href="https://www.linkedin.com/in/seancfitzgerald/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-tips-for-increasing-my-website-traffic-2703204" target="_blank" rel="nofollow" target="_blank">Sean Fitzgerald</a>,&nbsp;<a href="http://nolimitagency.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-tips-for-increasing-my-website-traffic-2703204" target="_blank" rel="nofollow" target="_blank">Chief Development Strategist </a>1851; <a href="https://www.linkedin.com/in/jackmonson/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-tips-for-increasing-my-website-traffic-2703204" target="_blank" rel="nofollow" target="_blank">Jack Monson</a>,&nbsp;Director of Digital Strategy at <a href="https://qiigo.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-tips-for-increasing-my-website-traffic-2703204" target="_blank" rel="nofollow" target="_blank">Qiigo</a>; <a href="https://www.linkedin.com/in/rickbatchelor/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-tips-for-increasing-my-website-traffic-2703204" target="_blank" rel="nofollow" target="_blank">Rick Batchelor</a>,&nbsp;CEO of <a href="https://qiigo.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-tips-for-increasing-my-website-traffic-2703204" target="_blank" rel="nofollow" target="_blank">Qiigo</a>; and <a href="https://www.linkedin.com/in/toddbingham/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-tips-for-increasing-my-website-traffic-2703204" target="_blank" rel="nofollow" target="_blank">Todd Bingham</a>, <a href="https://frannetcanada.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-tips-for-increasing-my-website-traffic-2703204" target="_blank" rel="nofollow" target="_blank">President</a> of <a href="http://pinnaclefd.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-tips-for-increasing-my-website-traffic-2703204" target="_blank" rel="nofollow" target="_blank">Pinnacle Franchise Development</a>&nbsp;provide five tips for increasing traffic to your development site:

<ol style="margin-left: 40px;">
	<li>Bingham: This is the hard part, as every business in the world wants to know how to drive traffic to their site. My suggestion is to find a very good SEO/PPC management company and optimize not only the content of the site but the site structure itself, then spend dollars on a very strategic PPC Campaign to drive traffic both by paid search and organically.</li>
	<li>Monson: Don&rsquo;t blast one message to the masses. Create different messages for different groups and share via targeted ads that are more relevant to those groups. Traffic from these messages will be much higher quality.</li>
	<li>Batchelor: Be specific. Very specific. Know exactly who you are targeting then shoot with a rifle not a shotgun.</li>
	<li>Fitzgerald: SEO optimization for franchise development can help drive traffic. Many franchise sites are not optimized or they have consumer messaging instead of franchise messaging. This affects search engine ranking. Some simple SEO adjustments could have significant impact on organic traffic. &nbsp;</li>
	<li>Fitzgerald: Make sure there is a visible link to owning a franchise on the consumer site. &nbsp;Many franchisees are customers first and your consumers may not know that franchising is an option.</li>
</ol>

5 Tips for Increasing My Website Traffic

1851 Franchise

A great digital marketing plan will increase traffic which, in turn, will drive more leads

5-tips-for-increasing-my-website-traffic

Home Halo

Home Halo’s 160-Step Launch Process: Setting Franchisees Up for Success

home-halo-franchise-launch-process

VA Reimbursement: A Unique Opportunity for Home Halo Franchisees

va-reimbursement-a-unique-opportunity-for-home-halo-franchisees

Home Halo’s "Frank" Method: Coaching Franchisees to Greatness

home-halos-frank-method-coaching-franchisees-to-greatness

home-halo-dan-deak-personal-journey-headshot

Dan Deak's Personal Journey: From Caring Son to Home Halo CEO

dan-deaks-personal-journey-from-caring-son-to-home-halo-ceo

10 Reasons Why You Should Invest in a Home Halo Franchise

10-reasons-why-you-should-invest-in-a-home-halo-franchise

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Dave’s Hot Chicken Sold to Roark Capital in $1 Billion Deal to Fuel Global Expansion

daves-hot-chicken-sold-to-roark-capital-in-1-billion-deal-to-fuel-global-expansion

Homebuyers Keep Buying — And That’s Good News for Home Service Franchises - 1851 Franchise

Homebuyers Keep Buying — And That’s Good News for Home Service Franchises

homebuyers-keep-buying-and-thats-good-news-for-home-service-franchises

AI Could Push Unemployment to 20% — Fueling a Surge in First-Time Franchise Buyers - 1851 Franchise

AI Could Push Unemployment to 20% — Fueling a Surge in First-Time Franchise Buyers

ai-unemployment-impact-white-collar-job-loss

How To Sell Just One Franchise: What You’ll Learn at FranCamp NJ 2025

how-to-sell-just-one-franchise-what-youll-learn-at-francamp-nj-2025

House Passes Tax Relief Package With Key Benefits for Small Businesses and Franchises

house-passes-small-business-tax-relief-bill-2025

McDonald’s To Hire 375,000 Workers as It Prepares for Major U.S. Expansion

mcdonalds-to-hire-375000-workers-as-it-prepares-for-major-us-expansion

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

How Car Sales Taught Buddy's Home Furnishings’ Mitchell Lee the Secrets of Franchise Development

how-car-sales-taught-buddys-home-furnishings-mitchell-lee-the-secrets-of-franchise-development

What You Need To Know About Low-Cost Franchise Opportunities

what-you-need-to-know-about-low-cost-franchise-opportunities

Sola Salons Franchisee Grows Salon Freedom Into a Multi-State Powerhouse 

sola-salons-franchisee-grows-salon-freedom-into-a-multi-state-powerhouse

Dan Yangas Brings Family Flooring Legacy Full Circle With Footprints Floors Franchise in Naperville 

Dan Yangas Brings Family Flooring Legacy Full Circle With Footprints Floors Franchise in Naperville, Illinois

dan-yangas-brings-family-flooring-legacy-full-circle-with-footprints-floors-franchise-in-naperville-illinois

Franchisee spotlight graphic with photo of Sean Phelan & Caring Transitions logo

From Tech to Transitions: Why This Caring Transitions Franchisee Left the Corporate World To Help Families Navigate Life’s Hardest Moves

sean-phelan-caring-transitions-franchise-austin

5 Tips for Increasing My Website Traffic

MORE STORIES LIKE THIS