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810 Billiards & Bowling Continues to Innovate in the Eatertainment Space by Launching New Milkshake Concept, Mean Mugs Milkshake Bar, in their Myrtle Beach Location on May 17

810 Billiards & Bowling is bringing an exciting new concept, Mean Mugs Milkshake Bar, to its Myrtle Beach location later this month. The concept features unique and indulgent milkshake combinations for all ages.

By Jeff DwyerStaff Writer
SPONSOREDUpdated 10:10AM 05/11/23

MYRTLE BEACH, SC 810 Billiards & Bowling, the six-unit bowling, dining and entertainment franchise, is rolling out a brand-new concept, its Mean Mugs Milkshake Bar, at its Market Common location in Myrtle Beach, South Carolina on May 17, 2023.

The brand-new Mean Mugs milkshake bar features 12 unique and over-the-top milkshake combinations, crafted with more than 40 different ingredients, and served in a friendly and fun atmosphere.

The concept of Mean Mugs was inspired by the owners’ beloved pet pug, Belle, who despite her occasionally “menacing” looks, is a true sweetheart. The mascot of Mean Mugs, Mugsy, is a fun-loving misunderstood pug with a mean-looking mug that embodies the brand’s celebration of individual expression. Through its offering of unique flavor combinations, Mean Mugs allows customers to enjoy all aspects of their personality and taste preferences while honoring their inner child.

The Mean Mugs Milkshake Bar also caters to adults, offering “Mugshots” of flavor-enhancing alcohol shots, adding a fun twist to your milkshake experience. For those who prefer the understated, the bar also serves single, double or triple scoops of ice cream in a variety of flavors.

“We are excited to continue our innovation in the eatertainment space with the launch of Mean Mugs Milkshake Bar,” said Michael Siniscalchi, the CEO of 810 Billiards & Bowling. “This is just one example of how we are looking to remain innovative in the industry and create a next-level family fun environment. We can’t wait to see the positive response from our customers, and we look forward to bringing Mean Mugs to more of our locations in the future.”

To celebrate the opening of the Mean Mugs Milkshake Bar, 810 Billiards & Bowling will be partnering with the Grand Strand Humane Society, and will donate $0.50 for every milkshake sold from May 17 to June 30. The bar will also be offering free Pup Cups to all four-legged visitors.

The Grand Opening is also expected to feature a radio remote with Energy 92.1, a top 40 station, from 4 pm to 6 pm with prizes and giveaways for guests. The first 50 customers on May 17 will receive a Free Mugsy Plush with the purchase of one of their signature milkshakes. 

This opening marks the debut of the Mean Mugs concept, though the brand has plans to expand to additional existing 810 franchise locations in the future.

About 810 Billiards & Bowling: 

810 Billiards & Bowling, a six-unit emerging franchise out of South Carolina, is a classic bowling alley with an upscale twist. In its expansive space, 810 offers its customers multiple bowling lanes, billiard tables, full-service bars, an arcade, classic board games, mini-golf and so much more! The menu boasts soul-satisfying foods serving lunch and dinner. For more information, please visit


*This brand is a paid partner of 1851 Franchise. For more information on paid partnerships please click here.