1851

Brands are stepping up their game on social media platforms like Instagram. And <a href="http://www.adweek.com/digital/how-brands-from-subway-to-maserati-are-using-instagram-effectively/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-how-brands-from-subway-to-maserati-are-using-instagram-effectively-2705332" target="_blank" rel="nofollow" target="_blank">according to Adweek</a>, that&rsquo;s helping them tap into millions of consumers&mdash;and potential customers.

One brand that&rsquo;s using Instagram to its fullest potential is Subway. The sandwich franchise is particularly skilled at targeting their following both off and online, which they demonstrated over the summer through their #SubYAY campaign. In an effort to change its social media voice and attract more millennial and Generation Z consumers, Subway created a campaign geared towards festivals that highlighted where the brand would appear at those events. Adweek notes that through that campaign, the brand was able to reach a potential audience of 38.6 million, received 175,800 engagements and boosted positive brand perception by 13 percent.

Another way in which brands like Subway are experiencing success on Instagram is through enhanced engagement tactics.

&ldquo;One thing that I see more and more is brands getting wildly creative with the Stories vertical format&mdash;whether using the polling sticker to engage with their followers or other features like drawing tools, stickers, even superzoom to infuse dimension and depth into their content,&rdquo; Kay Hsu, global Instagram lead at Facebook Creative Shop, told Adweek in an interview.

<a href="http://www.adweek.com/digital/how-brands-from-subway-to-maserati-are-using-instagram-effectively/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-how-brands-from-subway-to-maserati-are-using-instagram-effectively-2705332" target="_blank" rel="nofollow" target="_blank">To read the full article, click here</a>.

Adweek: How Brands from Subway to Maserati Are Using Instagram Effectively

1851 Franchise

These techniques can help franchise brands get their story in front of millions of potential customers.

adweek-how-brands-from-subway-to-maserati-are-using-instagram-effectively

Benjamin Franklin Plumbing

image of a benjamin franklin plumber employee franchise

Top 5 Reasons To Invest in Benjamin Franklin Plumbing Right Now

benjamin-franklin-plumbing-franchise-5-reasons-to-buy

Mister Sparky Electric

image of mister sparky cars franchise authority brands

Wired for Success: 5 Powerful Reasons To Invest in a Mister Sparky Franchise Now

mister-sparky-franchise-5-reasons-to-invest

image of Mister sparky electric employee working with customer

On-Time, Every Time: How Mister Sparky Delivers the Electrical Service Homeowners Can Count On

mister-sparky-electric-service-franchise

image of mister sparky electric on time elctricians from franchise mister sparky

The Electrician You Can Count On: How Mister Sparky Delivers Power, Punctuality and Profitability

mister-sparky-franchise-power-punctuality-profitiability

image of a benjamin franklin plumber employee helping a customer

The Punctual Plumber That Wins: How Benjamin Franklin Plumbing Redefines Home-Service Reliability

benjamin-franklin-plumbing-home-service-reliability

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Planet Fitness Franchisees Donate $100K to Support Texas Flood Relief - 1851 Franchise

Planet Fitness Franchisees Donate $100K To Support Texas Flood Relief

planet-fitness-texas-flood-relief

McDonald’s Is the Latest Franchise To Bet Big on Beverages with 500-Store Premium Drink Test

mcdonalds-is-the-latest-franchise-to-bet-big-on-beverages-with-500-store-premium-drink-test

Friendly’s Parent Company Acquired by Multi-Unit Franchisee as More Owners Take the Lead in Brand Acquisitions 

friendlys-parent-company-acquired-by-multi-unit-franchisee-as-more-owners-take-the-lead-in-brand-acquisitions

Subway - John Fitzpatrick Named CEO - Breaking News - 1851 Franchise

Subway Names Jonathan Fitzpatrick as New CEO, Effective July 28

jonathan-fitzpatrick-subway-ceo-leadership-change

AI Is Reshaping Franchising: $100 Billion Valuations and Hyper-Localized Advertising

ai-is-reshaping-franchising-100-billion-valuations-and-hyper-localized-advertising

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

Navy Veteran and Professional Artist Couple Open Caring Transitions in Texas

Navy Veteran and Professional Artist Couple Set Out to Build a Purpose-Driven Business With Caring Transitions in Texas

navy-veteran-and-professional-artist-couple-set-out-to-build-a-purpose-driven-business-with-caring-transitions-in-texas

911 Restoration Franchise Costs, Fees, Profit and Data for 2025

911-restoration-franchise-deep-dive

Why This Real Estate Broker Decided To Bring Caring Transitions to Central Texas

Adweek: How Brands from Subway to Maserati Are Using Instagram Effectively

MORE STORIES LIKE THIS