1851

Executive Q&amp;A with Heather Elrod, CEO of Amazing Lash Studio&reg;

What about Amazing Lash Studio&reg; makes it unique within its industry?

Amazing Lash Studio created this segment of the beauty industry and made it part of a new beauty regime for masses of women across the country. The brand was the category innovator and now we are the leader. Our intent is to be the category killer, meaning we will dominate the entire segment. One of Amazing Lash Studio&rsquo;s main differentiators is the studio&rsquo;s individual treatment rooms that are private and quiet, which creates a relaxing environment for the treatments. 

Amazing Lash Studio also stands out because of our focus on brand innovation. This year, the brand plans to evolve its offerings to include additional treatments and other retail products that are designed to work with lash extensions. 

Plus, the Amazing Lash Studios brand provides two weeks of training for every new lash stylist, which is the longest program in the industry. 

What have been some of the brand&#39;s most important milestones over the past five years?

When I joined the company in 2016, there were 74 studios. The brand crossed the 200-unit milestone in 2018. We started getting a tremendous amount of industry recognition in 2017, including Entrepreneur&rsquo;s Franchise 500, in which we were ranked #1 in our category and #14 of the top new franchises. In 2018, the brand ranked #5 of the top new franchises. In 2018, we ranked 260 on the Inc. 500, and in January 2019, we learned that Franchise Times named Amazing Lash Studio #4 on the Fast &amp; Serious list. 

What plans does Amazing Lash Studio have in the coming years?

In the near future, we will be launching eyebrow treatments and strip lashes and will be expanding our retail products with a full portfolio including makeup that is lash extension friendly. We are exploring plumping treatments and facial masks that can be applied while the guest is receiving their lash treatments. We will also have products that help maintain the health of the natural lashes so that they remain long and healthy to hold the extension. 

We are also continuing to innovate the lashes themselves. We&rsquo;ll move to fuller, more lightweight lashes. 

Why is Amazing Lash Studio&reg; a good investment?

It can be a more risk-averse investment when you&rsquo;re investing in the leader in the category. We are very determined to hold that position of the category killer.

Since I joined in 2016, the brand has invested heavily in business intelligence. We have a business intelligence platform that allows franchisees to look at every single KPI in their business at a glance to understand operationally what is happening in their studios. We have become very educated and smart on the operational levers to pull and be successful. The business model works; the franchisee just needs to follow the system protocols and guidelines.

With the support of WellBiz Brands, Inc., we have very strong financial and human resources behind us. The brand continues investing heavily in the innovation of the business, in technology and marketing platforms.

The brand owns corporate studios which is very important in helping to intimately understand operational details of the business and what optimizes performance. &nbsp;

Amazing Lash Studio is proud of the culture of its business and of its core values. I like to say to franchisees that the beauty of franchising is you&rsquo;re in business for yourself but not by yourself, and that is how we operate philosophically. The franchisor is not successful without the franchisees being successful. The way we approach the business is always with that in mind. We are here for their success, and through their success, we will be successful. 

Amazing Lash Franchise, LLC. 9780 Meridian Blvd, Suite 400 Englewood, CO 80112 This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction. MN File No.F-8741. This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law.

&nbsp;

A Conversation with Heather Elrod, CEO of Amazing Lash Studio®

1851 Franchise

Elrod explains what makes Amazing Lash the franchise opportunity to beat in the beauty segment.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

a-conversation-with-heather-elrod-ceo-of-amazing-lash-studio

TruBlue Home Service Ally

TruBlue’s Home Maintenance Plans: Peace of Mind for Homeowners

trublues-home-maintenance-plans-peace-of-mind-for-homeowners

Caring Transitions

Caring Transitions Targets Peoria, Illinois, for Franchise Growth

caring-transitions-targets-peoria-illinois-for-franchise-growth

Caring Transitions Celebrates a Strong Start to 2025 With 19 New Franchise Sales and Momentum-Building Training Events

caring-transitions-celebrates-a-strong-start-to-2025-with-19-new-franchise-sales-and-momentum-building-training-events

Right at Home

Right at Home 30th Anniversary in Home Care with Right at Home Logo

Celebrating 30 Years of Excellence and Future Innovations in Home Care

celebrating-30-years-of-excellence-and-future-innovations-in-home-care

Why TruBlue is the Ideal Franchise for Multi-Unit Owners: Scalable Growth With a Purpose

why-trublue-is-the-ideal-franchise-for-multi-unit-owners-scalable-growth-with-a-purpose

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands - 1851 Franchise

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands

doordash-acquistions-deliveroo-sevenrooms

Crumbl Franchise Investment - TSG Consumer Partners -  1851 Franchise

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

crumbl-franchise-investment-tsg-consumer

Yum Brands Reports Strong Q1 Results with Big Boost from Taco Bell

yum-brands-reports-strong-q1-results-with-big-boost-from-taco-bell

QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

mcdonalds-franchise-recovery-chicken-strategy-value-deals-2025

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

The Ultimate Guide to Selling Franchises: Building Your Brand’s Growth Machine

ultimate-guide-to-selling-franchises

franchise supplier award design with Locate AI logo and 1851 Franchise badge

Franchise Real Estate Services | Locate AI — Emerging Leaders in Franchise Support

locate-ai-emerging-leaders-in-franchise-support

The Ultimate Guide to Selling Franchises: How to Position Your Value Proposition

The Ultimate Guide to Selling Franchises: How to Position Your Value Proposition — Point of Differentiation

how-to-position-your-value-proposition-with-a-point-of-differentiation

The Ultimate Guide to Selling Franchises: How to Clarify Your Positioning – The “Why You/Why Now”

the-ultimate-guide-to-selling-franchises-how-to-clarify-your-positioning-the-why-youwhy-now

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Franchisee spotlight graphic with photo of Amy Lepke and family and Papa Murphy's logo

After 14 Years as a Stay-At-Home Mom, Amy Lepke Returned to Papa Murphy’s — This Time as an Owner

papa-murphys-franchise-amy-lepke

Franchisee Spotlight with Micki Waters and Papa Murphy's Logo

Work Mom: How Micki Waters Became a Mother Figure to Her Entire Papa Murphy’s Team

work-mom-how-micki-waters-became-a-mother-figure-to-her-entire-papa-murphys-team

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

A Conversation with Heather Elrod, CEO of Amazing Lash Studio®

MORE STORIES LIKE THIS