America's Swimming Pool Franchise Newsroom

After years in oil sales, Kevin Lawson teamed up with his son, Ben, a former college athlete, to launch an ASP franchise that has already become a daily family collaboration.

Franchise owners, leadership and partners gathered in Florida to share strategic insights, recognize top performers and align around the brand’s continued growth for the year ahead.

A move back to Tucson sparked the leap, but the real story is how they built a structure that let both the business and their marriage hold up under pressure.